A week before the launch I was trying to decide which to go for, the black or the white.
I watched countless of videos on youtube comparing both models, and even on the day of the launch I still couldn't decide.
I liked the white because I wanted an iPhone 4 in white last year, and it looks much fresher because the black looks too similar to the gen 1.
However the black looked more slicker when the screen was off, and watching movies the screen looked bigger without the white bezel.
I queued up for 6 hours on the day, got into the store and had 10 minutes to decide. I was playing with both the black and the white but still couldn't decide.
Both colours looked amazing and both have their pros and con.
I went for white in the end because to me it was a bigger change from gen 1.
However, I didn't open it till a day after as I was still in two minds whether I had made the right choice and was contemplating returning it for the black.
In the end I just ripped open the packaging and have fallen in love with it.
No regrets whatsoever.