If this news was all Apple revealed for the rest of the year, it's already more than enough!!!
"Vice President of People?" How Orwellian.
Apple has updated its executive profiles to acknowledge that software engineering chief Craig Federighi now officially oversees development of Siri. The responsibility previously belonged to Apple's services chief Eddy Cue.
Apple's leadership page is only now reflecting Federighi's role as head of Siri, but the transition has been apparent for several months, based on recent interviews and stage appearances at Apple's keynotes.
At WWDC 2016, for example, Federighi and Apple marketing chief Phil Schiller joined Daring Fireball's John Gruber to discuss how Apple was opening Siri up to third-party developers with SiriKit later that year.
At WWDC 2017, Federighi was on stage to discuss improvements to Siri in iOS 11, including more natural voice, built-in translation capabilities, and advances in machine learning and artificial intelligence.
Cue continues to oversee the iTunes Store, Apple Music, Apple Pay, Apple Maps, iCloud, and the iWork and iLife suites of apps, and handing off Siri should allow him to focus more on Apple's push into original content.
Apple's updated leadership page also now lists profiles for recent hires Deirdre O'Brien, Vice President of People, and Isabel Ge Mahe, Vice President and Managing Director of Greater China.
Article Link: Apple Acknowledges Siri Leadership Has Officially Moved From Eddy Cue to Craig Federighi
Everything he touches turns to turd. If I recall, there were stories a few years ago about how he was in charge of the TV deals efforts but showed up in NY to speak to execs in a Hawaiian shirt and jeans. The TV execs thought he was a clown.Please, for the love of God, Apple, don't let him touch either Maps or an iTunes redesign. As someone said earlier in this thread, there seems to be a trend of just about everything that Cue is involved with turning into a dumpster fire.
Is it just a matter of Tim till they hand Apple to Craig?
Tim needs to go...
Please, for the love of God, Apple, don't let him touch either Maps or an iTunes redesign. As someone said earlier in this thread, there seems to be a trend of just about everything that Cue is involved with turning into a dumpster fire.
A new hairstyle?Maybe now, we'll start seeing some significant improvements to Siri., Google, Amazon and even Microsoft have a jump on Apple and that should not have been the case.
Not to dismiss Cook's skills, tastes, or wisdom, but to give Cook credit for Apple's post-Jobs success is generous. Cook assumed leadership on the eve of the iPhone, Apple's Holy Grail for its growth. Because of the phone, other revenue-generating services emerged or prospered--namely the app store. The phone also paved the way for the iPad and watch, all of which existed--or were in the pipeline--prior to Jobs' death.
My point is, you could have put a monkey in the CEO's office, and Apple would have accomplished the same because of the "tipping point" that the phone caused. Cook merely rode the tsunami that it became. If Cook were the vision behind products, services, or features, your credit would be valid. In fact, there has been unpopular UX decisions and neglected products that were under his watch.
So you think Timmy is fit for Apple because that's all you see from the media and public. Federighi is fun to watch during keynotes but that doesn't cancels out Cue what he brought to Apple. Who knows what he's been throwing to Apple's table besides he made that far in his position if he's not fit for Apple.I just don't see Eddie as a fit at Apple.
Tim doesn't need to go. The fact you don't like doesn't mean it's not doing his job well. In fact, his job is to make Apple grow, and data says Apple keep growing. I don't see why, for example, the CEO under which we will have HomePod should be deemed worst than the one under which we had iPod Hi-Fi. Or why the CEO that gave has Antenna gate iPhone should been deemed better than the one that gave us a long series or issue-free iPhones.
I couldn't agree with this more. It shows how Apple is always better not being first. I'm a pretty big supporter of Apple, but Siri is just plain horrible. I finally broke down and bought three Echo Dots this year. Alexa isn't perfect, but at least she understands me. Plus, she can actually do things.
Please, for the love of God, Apple, don't let him touch either Maps or an iTunes redesign. As someone said earlier in this thread, there seems to be a trend of just about everything that Cue is involved with turning into a dumpster fire.
You're kidding right? There is no comparison whatsoever between Cook and Jobs. There have also been plenty of issues with iPhones on Cooks watch..
https://www.apple.com/support/iphone6s-unexpectedshutdown/
https://www.apple.com/uk/support/iphone6plus-isightcamera/
https://www.apple.com/uk/support/iphone6plus-multitouch/
His manufacturing prowess is directly responsible for apple's growth. your point is invalid
Ohh yeah...
Well, considering than Services is where Apple has grown the most in the last 2 years, and Cue seems to oversee most of Services I don't see how one can say it's doing bad.
How much has he had to do with the growth? Most of it is coming from Apple’s cut off App Store sales as the install base has increased. I don’t think Eddy is responsible for more people buying apps and more idevices being handed down. If he was responsible for that why was the App Store given to Phil Schiller?Well, considering than Services is where Apple has grown the most in the last 2 years, and Cue seems to oversee most of Services I don't see how one can say it's doing bad.
Siri has been a disaster compared to the competition, this was overdue
A new hairstyle?
Really all I'm worried about is how comparatively invasive Cortana et al are to Siri, I like Apple's relative restraint with Siri if I'm honest. Not that I use it much, but I don't use cortana on windows either. Guess I can just turn it off if I don't like it and let people who do use it have the extra features though.
Make like a tree and get out of here!
Last week I experienced my favorite Siri response to date:
Apple Pay has been successful. Apple Music has been successful (UI issues, notwithstanding).Serious question, no sarcasm intended - what's Cue's biggest accomplishments in last 18-24 months?
Make like a tree and get out of here!
Last week I experienced my favorite Siri response to date: