Or in this case, try to thwart a competitor with superior products who is putting the hammer down on your smartphone offerings (i.e. the most profitable products in your lineup) because you can't come up with any compelling products of your own.
Huh? Last I looked Nokia sold 3 times as many smartphones as Apple. Plenty of people still find Nokia's smartphones a more compelling product than Apple's iPhone. They're selling more smartphones than they did last year despite new entrants into the smartphone market eating at their market share.
iPhones do not suit everybody's needs or pockets.