Apple and Samsung Push Back Against Xiaomi's Bold India Ads

[dwsolberg]

This is embarassing.

If the ads are illegal in India, Apple and Samsung should just ignore them?

They don't sound illegal to me. They're not lies and they bring up legitimate comparisons. Both Apple and Samsung have run similar ads many times.

 

[macjaffa]

I can't believe this trend is now a trend again. Like how much of a camera do you really need to take a photo of your cat.

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Its great . I cant beleive apple have waited so long and they are still behind IMO. Most people use their phone as a camera more than theire phone as a phone. Leaning into a decent camera that can also do phone seems a sensible thing to do.

 

[EugW]

I have never seen that ad

What?!? That ad is iconic, one of Apple's best known ads of all time, IMO the main ones being the Apple IBM 1984 Big Brother ad, the Silhouette iPod ads, and this Ellen Feiss one.

 

[Mac Fly (film)]

Make a better product at a better price, simple.

Im sorry shareholders, we have to compete now...

It doesn't even have to be a better price, it just needs to be better in key ways that convince customers to buy it. Be that price, reliability and longevity, serviceability, build quality, familiarity and quality-of-life, aesthetics and design, interoperability, function and use, software UX, customer service and after sales, ecosystem and peripheral availability, integration with other devices the customer owns.

 

[Rafagon]

This company needs to be shut down.

 

[macfacts]

I always think disparaging ads feel like desperation and make me actively dislike that company more. Xiaomi wouldn't even be a company if it wasn't for Apple: where else would they get all their ideas to copy?

Copying ideas like thinner bezels, faster cpu, higher megapixel camera? Better specs basically.

 

[bluespark]

The key here is the difference between India's laws and the laws of other jurisdictions such as the U.S. In the U.S., the first ad would almost certainly be fine, as mocking another company's product directly is permissible. The second ad might run into a different issue in the U.S. in that it appropriates the "Think Different" slogan in a manner that is arguably confusing, but it likely would be fine otherwise. That said, Apple is right to enforce its rights under the various jurisdictions in which it sells product. There is no reason why it should accept a standard that would not apply to other companies.

 

[DEMinSoCAL]

Its great . I cant beleive apple have waited so long and they are still behind IMO. Most people use their phone as a camera more than theire phone as a phone. Leaning into a decent camera that can also do phone seems a sensible thing to do.

Apple's idea of what a new phone should be is one with a larger camera bump so it doesn't rock like their previous design, and slip in a new, more powerful chip that practically no one would use all that power.

 

[DEMinSoCAL]

This company needs to be shut down.

Apple?

 

[bluespark]

They had the I'm a Mac and I'm a PC ads back in the day...

I do not believe the "Get a Mac" campaign ran in India, precisely for this reason.

 

[DEMinSoCAL]

I always think disparaging ads feel like desperation and make me actively dislike that company more. Xiaomi wouldn't even be a company if it wasn't for Apple: where else would they get all their ideas to copy?

Since the Ultra 15 has so many features that Apple can't match, not sure where you get this? Go watch some reviews of the Xiaomi's flagship phones and try not to be impressed and wish Apple could do more.

 

[bassanoclapper]

Interesting. I thought hobby photographers buy actual cameras?

The best camera is the one you have with you. Photographers also use smartphones and don’t carry their kit with them at all times

 

[miric]

ksiomi? I won't get it even for free, thanks.

 

[Gloor]

Apple would never mock a competitor. In fact, they would never run a series of ads for several years doing so.

edited as I misunderstood. Sorry

 

[miric]

The best camera is the one you have with you. Photographers also use smartphones and don’t carry their kit with them at all times

Blah-blah-blah. Real photographers carry Ricoh GR, Fujifilm X100, Leica Q or Leica M.

 

[elrojo69]

Didn't apple do this in the 2000s with windows?

 

[UMHurricanes34]

Shut up and compete, you fools

- Gandalf

 

[H2SO4]

That hpoen is way nice and I may make the move to something like that once my current phone needs replacing. Shame to leave iOS though as I have everything all set up for it.

 

[berrymetal]

Can't handle the heat?

it's mostly about using product names and images belonging to apple, it's illegal. Samsung and google both slam apple all the time but they never use product images like that

 

[gnipgnop]

The reality: competitors phones wouldn't have a lot of these features if they had to sell them in the volume that Apple does. It's easier to have models with bleeding edge tech specs when the number produced is limited.

 

[DEMinSoCAL]

educate yourself before you post

It was sarcasm. The "series of ads for a number of years" should have been your clue.

 

[WarmWinterHat]

The reality: competitors phones wouldn't have a lot of these features if they had to sell them in the volume that Apple does. It's easier to have models with bleeding edge tech specs when the number produced is limited.

The reality: The market doesn't care about who is on first, and what is on second. They care about what they have right now and the best price.

 

[gnipgnop]

Since the Ultra 15 has so many features that Apple can't match, not sure where you get this? Go watch some reviews of the Xiaomi's flagship phones and try not to be impressed and wish Apple could do more.

How many units of the flagship model does Xiaomi actually sell? There's your answer as to why the specs can be higher. It wouldn't be feasible to do if Xiaomi had to sell at high volume like Apple.

 

[gnipgnop]

The reality: The market doesn't care about who is on first, and what is on second. They care about what they have right now.

You didn't understand the post. It's not possible for Xiaomi to produce a phone with specs like that at high volume.

 

[lazyrighteye]

I know anyone can sue anyone for anything, but this is an odd move by Apple. If anything, it works to bolster Xiaomi's claims and/or conveys a potential lack of confidence in their offerings.

I'm as far from legal counsel as one can get. What grounds could Apple have here that could possibly result in successful litigation? A competitor it claiming it has better specs than Apple. OK. If they feel they do, tout that. Obviously. What's the alternative? Not trying to compete?

If I'm Apple, I'd never acknowledge these ads, confidently roll into the Sept. 9 keynote, set records for pre-orders and not look back. Again, odd move Apple.