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It's an Apple product. It already does that. I think a lot of people would upgrade if they would bring back the backlit logo.
I certainly would at some point. The old method would work on the Airs, which have their LED backlight constant on, but the MBPs would require an additional light. Now a thin illuminated line around the shape of the Apple would be super cool.
 
but I struggle with how the beancounters would approve rolling out a Mac or two with M3...

The MacBook Pro stayed on Intel for months after the M1 Air and Mini were launched.
They stayed on M1 Pro/Max for months after the M2 Air rolled out.
I can't remember a single time in recent history - Intel or Apple Silicon - when Apple updated the entire Mac range - or even the entire MacBook range - in one swoop.

Everybody is on the back foot with this latest event - but since "Scary fast" is the exact same tagline used for the M1 Pro/Max MacBook Pro launch, Apple have near-as told us that it's going to be new MacBook Pros, even though that would break the usual MBA-first release schedule...

The mystery is what, if any, other machines get M3'd at the same time - it is even possible that they've decided to lead with the M3 Pro/Max (or maybe change the naming scheme) and the regular M2 will hang around as the "low end" option for a while. Maybe Apple will break with tradition and upgrade the whole range (or the whole laptop range) for a change.

And then there's the already-announced Vpro with M2.
...which has no bearing on Macs. Nobody will complain that Apple lied if the production version launches with the M3, and no sensible person will complain if it "only" has a M2 - provided it works: nobody is going to be benchmarking it against the Mac.
 
I predict a bright orange, Pumpkin-Spice MacBook.

In all seriousness, we need to stop thinking about the iMac Pro as a specific product. I think Apple is more likely to offer...

Small iMac with M3 or M3 Pro.

Large iMac with M3 Pro or M3 Max.

The M3 gets 12/24 RAM** options while the M3 Pro and Max get 16/32 RAM options.

** I'm speculating while a lot of people upgrade from 8 to 16 on the M2 Mini, very few total people upgrade for 16 to 24 so it might just be simpler for Apple to maintain one RAM upgrade which would be popular instead of two.
 
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The MacBook Pro stayed on Intel for months after the M1 Air and Mini were launched.
They stayed on M1 Pro/Max for months after the M2 Air rolled out.
I can't remember a single time in recent history - Intel or Apple Silicon - when Apple updated the entire Mac range - or even the entire MacBook range - in one swoop.

Everybody is on the back foot with this latest event - but since "Scary fast" is the exact same tagline used for the M1 Pro/Max MacBook Pro launch, Apple have near-as told us that it's going to be new MacBook Pros, even though that would break the usual MBA-first release schedule...

The mystery is what, if any, other machines get M3'd at the same time - it is even possible that they've decided to lead with the M3 Pro/Max (or maybe change the naming scheme) and the regular M2 will hang around as the "low end" option for a while. Maybe Apple will break with tradition and upgrade the whole range (or the whole laptop range) for a change.

You took me out of context with that first quote. I struggle with how the beancounters will allow a Mac or two to roll out with M3 in THIS QUARTER... the most lucrative quarter of the year. Of course it seems highly likely that not all Macs will go M3 in one big pop... but everyone had already largely accepted "no new Macs for the rest of the year"... so saving the first M3s for Q1 would have gone over just fine.

Now, we MAY have the most lucrative buying season with up to a few M3 Macs mixed in with a bunch of M2 Macs. If I want one of the Macs NOT M3, what am I going to do in this quarter? Buy anyway of wait? Look through this thread at the "regret" and "returning just purchased M2" posts by those who just recently purchased M2 Macs for a hint at how that will generally go (by those in the know anyway).

M3 launches will immediately cast M2s as "old tech." So if the new ones are the most purchased Macs, then great (for Apple). However, the rest of the Macs are "lame duck" on announcement:
  • Q4: this could be a very large amount of revenue.
  • Q1: a much weaker revenue quarter for Mac, so lame ducking other Macs then has a much smaller overall impact on revenue.
As consumer, bring on the new stuff because I don't need to worry about Apple revenue. But through that "maximize revenue" lens, I question the decision. They must believe those that launch with M3 will make up for the deferred sales that would have been realized by those who opt to wait for the Mac they want to get updated too. They get paid the big bucks for such decisions while I speculate for free. So they must have modeled it and see that this is a good idea.

Frankly, I won't be surprised with M2 updates in spite of the teaser word duo strongly implying M3. Scary Fast iMac M2 Pro compared to iMac M1? Scary fast Thunderbolt 5? Scary fast USB-C accessory updates? Scary fast new Wifi 7 hardware from Apple (Apple margins are definitely available in that stuff now)? Scary Fast Afterburner Extreme for Mac Pro? There's plenty of potential besides only M3 base, PRO & MAX.
 
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Frankly, I won't be surprised with M2 updates in spite of the teaser word duo strongly implying M3.
Frankly, I won't be surprised if, this time next week, everybody is moaning because Apple didn't launch the new <insert favorite rumor here>, calling for Tim Cook's head on a plate and saying how this never would have happened if Jobs were still alive.

I'm calling it now - free Monarch: Legacy of Monsters T-shirt with every 'Midnight' M2 MacBook Air bought on Oct 31.
 
I'll throw in a random prediction just for fun.

"Scary Fast" will also tie into the "One More Thing" at the end...

Something not Mac related..

That "One More Thing"?

Apple acquiring the broadcast rights to the NASCAR Cup Series for AppleTV+.

Boom. Confetti.

Ben Kennedy and Dale Jr join Tim on stage and show off some of what they're cooking up in terms of exclusive new content for both AppleTV+ and Apple Fitness+.

Jr. announces that Season 3 of "Lost Speedways" will be an AppleTV exclusive.

Jr also announces that a documentary based on his book, "Racing to the Finish: My Story" will also be an AppleTV+ exclusive.

Tim announces that they've partnered with an animation studio to bring Dale Jr's children books to life for AppleTV.

At least one of Apple's employees joins on stage wearing an old Dale Jr t-shirt and asks for an autograph while Tim and Ben are discussing the NASCAR 2024 broadcast schedule.

And we have a big AppleTV+ price hike…

A live sports announcement of some kind may just be a one more thing ?
 
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I'll throw in a random prediction just for fun.

"Scary Fast" will also tie into the "One More Thing" at the end...

Something not Mac related..

That "One More Thing"?

Apple acquiring the broadcast rights to the NASCAR Cup Series for AppleTV+.

Boom. Confetti.

Ben Kennedy and Dale Jr join Tim on stage and show off some of what they're cooking up in terms of exclusive new content for both AppleTV+ and Apple Fitness+.

Jr. announces that Season 3 of "Lost Speedways" will be an AppleTV exclusive.

Jr also announces that a documentary based on his book, "Racing to the Finish: My Story" will also be an AppleTV+ exclusive.

Tim announces that they've partnered with an animation studio to bring Dale Jr's children books to life for AppleTV.

At least one of Apple's employees joins on stage wearing an old Dale Jr t-shirt and asks for an autograph while Tim and Ben are discussing the NASCAR 2024 broadcast schedule.
Vision Pro compatible races where you can be put into the car of your choice while watching the race...
 
As an iPhone 15 Pro Max owner, this event is surely to try and cover up the failures of the iPhone 15 Pro/Max line up….
 
I found the M2s disappointing with the slow SSD and small heatsink, maybe Apple will correct those parts with the M3.
The SSD is slower than your 2017 machine? Yeah, DEFINITELY not worth upgrading if it’s not even going to be at least as performant as the system you have now.
 
I think the fact that these are recorded now, PLUS the news not being anything worth having people getting hands-on time with the hardware after the event, PLUS it being Halloween, I think they’re going to have a lot of fun with that.

The presenter gives some introduction in front of a supposedly empty Steve Jobs theater, they gesture to the darkened seats and, one by one, glowing Apple logos pop on. They brought back the glowing logo! It’s a BYO option for, oh, I don’t know, a $300 premium on the highest spec model? And, it’s not bleed through from the LED, it’s an actual high resolution display so you can change the colors or animations.
 
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The SSD is slower than your 2017 machine? Yeah, DEFINITELY not worth upgrading if it’s not even going to be at least as performant as the system you have now.
Of course it's faster than my 2017 machine, but not as performant as it should have been.
 
The SSD is slower than your 2017 machine? Yeah, DEFINITELY not worth upgrading if it’s not even going to be at least as performant as the system you have now.
Of course it's faster than my 2017 machine, but not as performant as it should have been.
FWIW, file transfer speed from a Samsung T7 Shield USB-C SSD is slower on my M1 Mac mini with 1 TB SSD than on my 2017 Core i5 27" iMac with 1 TB SSD. It may have to do with the speed of the USB-C ports.
 
FWIW, file transfer speed from a Samsung T7 Shield USB-C SSD is slower on my M1 Mac mini with 1 TB SSD than on my 2017 Core i5 27" iMac with 1 TB SSD. It may have to do with the speed of the USB-C ports.
It has to do with usb controller compatibility issues, rather than performance. Prefer a usb4 or thunderbolt ssd enclosure that is reported to work with apple silicon macs, and put an ssd inside and you will have a faster and cheaper storage than anything. And this issue does not exist in pro models afaik. There is a whole thread here about this issue https://forums.macrumors.com/thread...ally-10gb-s-also-definitely-not-usb4.2269777/
 
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I certainly would at some point. The old method would work on the Airs, which have their LED backlight constant on, but the MBPs would require an additional light. Now a thin illuminated line around the shape of the Apple would be super cool.
But the problem with that old method is that in bright (backlight) sunlight, the Apple logo would shine through and appear as a ghost on the screen.
 
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  1. Scary-Fast M3 consumer macs now.
  2. Scary-Faster M3 pro macs next year.
Plenty of logic behind that sequence unless both are ready now and Apple is pushing for a numbers boost and/or answering to the competition.
 
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Looks like people here upset him

ee4ae61f2ba0511dd8718d6dd64f21f8.png
 
you just linked me 2022 articles. was there an October event in 2022? either way, this has nothing to do about few weeks ago. and you just proved mark was right in 2022 it seems.
Here’s some from this year: (also, sorry, but I think that I responded to myself instead of you)


 
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