A little off topic....
But of all the Apple exces who get stage time, i feel Federighi is the most memorable. He has, IMHO, the right combination of technical know-how, sense of humor, geek appeal and presentation skills.
He is also a former NexT guy, something I respect.
I'm not 100% sold on him, But from all the Cabal of leaders currently at Apple, He seems to be the one guy who seems genuinely interested in the tech. Almost like it's a love and passion for him.
Whenever I hear Ive speak, it's like he's committing verbal masturbation about how great a designer he is and how he's single handedly responsible for Apples fortune. The worst is when he talks about design and doesn't say anything of substance but just spits out verbal diarrhoea of buzzwords.
Cook never seems genuine. He constantly repeats the same "amazing" and "magical" and "Best is yet to come" and hasn't truly delivered on any of his bold claims about "pipelines". he comes across as insincere and his actions speak more to his money side and not leadership.
whenever Schiller talks, It's always sounding like Marketing speak, or marketing damage control. again, nothing he says feels genuine. Everything he says is calculated to upsell everything. Full of Hyperbole and insincerity.
Ahrendts - doesn't get to talk much, But under her, Apple's stores and marketting around them has dramatically shifted to try and make apple appear to be boutique and upscale. Attempting to prove Apple as an exotic brand. Which really doesn't mesh well with the fact they're selling consumer technology to the masses. Since she's taken over, I've never seen the local Apple stores as vacant. The days of lineups and large crowds are behind since the changes. And the newest attempt to make apple stores into "Meeting places" seems like a move nobody wants.
Hate to bring up the ghost of Jobs again, cause it's been beaten to death. But at this point, it just feels like the "kids" have been left to play with daddy's fortune. But don't actually have that link with the population they're supposed to be serving to. they've become so full of themselves due to their history that they don't believe they can be humbled.