Apple CEO Tim Cook: 'You Will See Us Do More in the Pro Area'

[macsforever]

Pro's do and pro's use shortcuts instead of that ergonomic touchbar disaster so they can keep their eyes on the screen and be more productive

That doesn't take any typing prowess... so I guess your saying only "pros" type 200 WPM?
It's getting deep in here I have to say haha.
I guess if I'm in Terminal all day yes... but most shortcuts are relatively Childs play to do....

 

[travelsheep]

No? I get that it's always funny to say people can't be a pro without certain changing aspects, but it isn't actually funny. This place degrades what professional means more than Apple ever could.

I'm frustrated and strongly disappointed. I have a 2011 MacBook Air with third battery replacement long overdue and I was really looking forward to 2016 to be able to upgrade. Now I have 2 (bad) options:

a) upgrade to a 2016 MacBook Air for € 1700 with Non-Retina screen or
b) upgrade to a 2016 MacBook Pro for € 2200 plus at least three dongles and less battery life than a MacBook Air

 

[9081094]

That doesn't take any typing prowess... so I guess your saying only "pros" type 200 WPM?
It's getting deep in here I have to say haha.
I guess if I'm in Terminal all day yes... but most shortcuts are relatively Childs play to do....

Exactly, shortcuts are child's play to do and you don't need a touchbar for it. Where is the touchbar good for except it offers bling?

 

[flat five]

Pro's do and pro's use shortcuts instead of that ergonomic touchbar disaster so they can keep their eyes on the screen and be more productive

and 'pros' do shift-cmmd-T without glancing down?

---
why not talk about yourself and how you work instead of using made-up / inaccurate examples of how 'pros' work and what they need.

 

[Sam_S]

Talk is cheap...

 

[9081094]

Apple are alienating all of their customers?!

Except their shareholders and some customers who don't buy anything without an on it.

 

[Cloudane]

Too late mate, I've already gone (even if still interested enough to monitor macrumors)
The reality distortion field takes maintenance! Neglect things for years, and it slips.

 

[macduke]

And by "Pro" he probably meant new iPhone Pro and iPad Pro for everybody!

I tend to think they're going to try to come out with an iMac Pro, and leave it at that. It would be neat, and I'd likely buy one, but they'd have to do quite a bit of re-engineering. The iMac just doesn't have the thermal capacity for that, but perhaps newer Intel chips could change that, combined with a redesigned thermal system or thicker enclosure for the Pro model. The other option is a 30-32" display for the iMac Pro, which gives more internal room to dissipate heat and install additional heatsinks and fans. Or they could come out with a 32 core ARM Pro chip that only uses the same TDP as an i7 under load—but that would be quite the long shot.

 

[9081094]

and 'pros' do shift-cmmd-T without glancing down?

---
why not talk about yourself and how you work instead of using made-up / inaccurate examples of how 'pros' work and what they need.

The paid commentators are coming to life

 

[amegicfox]

Tim Cook wants to show investors that Mac sales are in decline, so he can kill the Mac line

So he thinks not updating them will do the trick

 

[flat five]

Where is the touchbar good for except it offers bling?

it reintroduces the F keys to macs as a row of shortcut keys instead of a row of hardware controls.

in certain cross platform software discussions, you'll often hear windows users not liking the lack of F keys on mac.
(or the workarounds/compromises needed to make the F keys function as they're used to.)

but with the touchbar implementation, the F keys are there but they're also context sensitive.. they're there when you need them.. when they don't make sense, they're not there and instead, something that makes more sense is up.

that's at least one good example of what the touchbar is good for.

 

[loby]

Funny, as none of the creative pros I know of would touch Linux or Windows with a bargepole. That's because most creative pros just sit down do their work with a familiar OS and solid hardware/support, rather than whine on message boards. Fancy that.

Sure, you can point to data-intensive computing applications and week-long rendering processes. But those people never used Apple products for the grunt of the hardware work anyway, only for the front-end stuff.

Yes, a new Mac Pro would be jolly nice and an update is well, well overdue. But to say that most people have already jumped ship just simply isn't true.

Making sense on this site does not work...

"Pro" is suppose to be the "Biz" side and it seems that people believe apple can do "all things". Companies sometimes faces difficulties in their innovation side, design (concept to practical output), supply & parts (ex. chips) inconsistency etc. I think they have had issues with making new hardware work with the old. Look at a few problems with the MacBook Pro lately.

Complexities in coming out with something "revolutionary" gets more difficult as technology matures. Look at the response to the new MacBook Pro? Interesting touch bar, but does not justify the price tag.

At this stage in the game for apple, UNLESS they come out with a TOTALLY NEW whatever in the Mac line, people will still "mone-and-grown". Most likely we will receive just a little tweak in design and upgraded insides.

 

[flat five]

The paid commentators are coming to life

huh?

you said pros use shortcuts and don't look down at the keyboard.
and yes, many pros use lots of keystrokes but the second bit you said is straight baloney.
so why would you say this?


seriously, just talk about what you know via experience.. otherwise, the only person you're convincing here is yourself.

 

[9081094]

it reintroduces the F keys to macs as a row of shortcut keys instead of a row of hardware controls.

in certain cross platform software discussions, you'll often hear windows users not liking the lack of F keys on mac.
(or the workarounds/compromises needed to make the F keys function as they're used to.)

but with the touchbar implementation, the F keys are there but they're also context sensitive.. they're there when you need them.. when they don't make sense, they're not there and instead, something that makes more sense is up.

that's at least one good example of what the touchbar is good for.

Thanks for your explanation but I'm still not convinced and find it a gimmick. But to each their own

 

[diipii]

Too Late. He emasculated the Mini, messed up FCP just when it was about to take over the world, deserted the Pro for no apparent reason, became obsessed with thin for no apparent reason and just grabbed money whenever he could by pandering to fan-boys. I know professionals, design studios and colleges who loved and trusted Macs and who have all moved on to Windows. Listen Cook. Pros don't want fluff. Give us an OS that's clean, slimmed down, no games, photo booth, launch pad, dashboard, etc, etc, etc. Gives us function and forget form. Give us sockets, card readers, a decent screen that won't bake the graphics card, 2K is plenty, most of all give us a reason to come back to Mac and trust you long term. Then quit and get the hell out.

 

[peoplestillusingMacs?]

Please, Please, Please stop using number of days to emphasise how long a product has been out without an update to - it sounds so dumb and doesn't make your point any stronger in fact it does the opposite. Thank you

​

 

[AJ5790]

in other words...products will cost more...more $$$ for Apple

That is what happens when people buy their products. That's why companies exist.

 

[itguy06]

As a shareholder I did my part and voted Timmy out. Why? His decisions made me, a 15 year Mac user buy my first Windows machine this year. It was nearly 1/2 the cost of the 15" Macbok Pro and is better in most respects. Windows isn't as good but it's tolerable.

The rumors of the $1k iPhones have me looking at Android again. Hard to pay the Apple Tax any more when it is this great of a tax.

Apple, IMHO is getting greedy!

 

[Blue Sun]

Just bring back the tower/truck Mac Pro and keep it updated (at least yearly). MacBook Pro with better graphics would also be nice.

 

[tralfaz]

I do not have the patience required for this company anymore.

Well that sentence just crystallized my feelings about Apple at this point. This Tim Cook lip-service is almost verbatim to the ******** he uttered prior to the TrashCan release.

it is amazing how Apples "focus" on a product is indistinguishable from Apple not giving a rats ass about a product.

 

[dogslobber]

Eddy Cue will replace Cook as CEO.

 

[loby]

I agree. I think they ran into more thermal issues than they foresaw and they were unable to solve them in that form factor. I think they've tried to solve them (that took two years), then they tried to come up with something better than the old form factor (that took a year). They either are going back to the old form factor or they've finally cracked the issue, but in a new form factor. I think they never got the trashcan to handle the thermal issues in current top level GPUs.

Personally, I think they should take the trashcan form and make the "headless" Mac that folks have wanted for years. While the thermal issues may be insurmountable when using current high-end GPUs, they could use lower-end but still desktop GPUs and make a very nice looking and very powerful desktop Mac. It could be the replacement for the Mac Mini.

Agree, but apple has always stated that the mac mini is just an entry level machine to their world (worked for me some years back). Would be great to have a small powerful mac mini, but apple would therefore have to make the iMac and Mac Pro extremely powerful which is not in apple's concept or direction.

 

[SoyCapitanSoyCapitan]

I've read that theoretically, a bit error could end up in say the render of a video, and show as some kind of visual artifact. Though, I went looking for real examples of that and was not able to find one.

But anyway, Mac Pros have always been ECC so I don't think they'll change that.

Error correcting memory doesn't help with video artefacts because the algorithms associated with rendering don't take advantage.

There are scientific simulations and 3D calculations that can take advantage of error correcting memory, but again I have never seen this apply to creative work.

 

[throAU]

Your priorities ARE elsewhere. It's not speculation. Apple failed the creative pros long ago by simply not releasing products. People switched to Linux and Windows.

Intel has been sitting on arse for the past 6 years, the revolutionary performance bumps just aren't there. They screwed up with Broadwell, and the lake CPUs are minor speed bumps and nothing to write home about.

I'm guessing we're going to see some ryzen hardware.

 

[SoyCapitanSoyCapitan]

THAT would be a ( welcome ) surprise. It raises some business questions regarding TB3 and Intel but at least we're moving forward.

AMD would have to license the Thunderbolt 3 controller Alpine Ridge. An add in board can also work if it is compatible with the motherboard.