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Apple CEO Tim Cook: 'You Will See Us Do More in the Pro Area'
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This is him more or less admitting that not enough was done with the Pro under his leadership. The pro took the unusual direction of getting thinner - Why? There is already a Macbook and Air models for people who want thin laptops.
People want a Macbook pro with powerful performance, excellent battery life, don't overheat and has the latest chips. Instead Apple went for a gadget touch bar, inferior battery life and chips that are always at least a year behind. Steve jobs would never have took this direction and by now we would already have had OLED Iphones and Macbooks.
BULLSH*T! The topic on hand here is that under Cook the Mac Pro has only seen one major redesign
back in 2013 and since then not 1 single part has been changed NOR updated (CPU, clock cycle, RAM, or Video Card updated, NADDA!)
Power Macintosh G3 233 Desktop
Intro. November 10, 1997
Power Macintosh G3 233/266 Minitower/Desktop
Intro. November 10, 1997
Power Macintosh G3 300 Desktop
Intro. March 17, 1998
Power Macintosh G3 333 Minitower
Intro. August 12, 1998
Power Macintosh G3 233 All-in-One*
Intro. March 31, 1998
* Hmm. VERY curious ... a Mac Pro All-In-One?
Would anyone buy into this if the LCD can be repaired separately and still use external displays?
Power Macintosh G3 300 (Blue & White)
Intro. January 5, 1999
Power Macintosh G3 450 (Blue & White)
Intro. June 1, 1999
Power Macintosh G4 400 (PCI)
Intro. August 31, 1999
Power Macintosh G4 350 (PCI)
Intro. October 13, 1999
Power Macintosh G4 350/400 (AGP)
Intro. December 2, 1999
Power Macintosh G4 400/450DP/500DP (Gigabit)
Power Macintosh G4 450 Cube
Intro. July 19, 2000
Power Macintosh G4 466/533/667/733 (Digital Audio)
Intro. January 9, 2001
Power Macintosh G4 733/867/800 DP (Quicksilver) - 1st owned
Intro. July 18, 2001
Power Macintosh G4 800/933/1Ghz DP (QS 2002)
Intro. January 28, 2002
Power Macintosh G4 867/1Ghz/1.25Ghz DP (MDD)
Intro. August 13, 2002
Power Macintosh G4 1.0/1.25/1.42Ghz (FW 800)
Intro. January 28, 2003
Power Macintosh G4 1.25 (MDD 2003)
Intro. June 23, 2003
PowerPC 970 (G5)
Power Macintosh G5 1.6(PCI)/1.8/2Ghz DP (PCI-X)
Intro. June 23, 2003
PowerPC 970fx (G5) x2
Power Macintosh G5 1.8 DP (PCI-X)
Intro. November 18, 2003
Power Macintosh G5 1.8/2.0/2.5 DP (PCI)
Intro. June 9, 2004
NOTHING here changed just "new pricing" of bottom end offerings changed.
Power Macintosh G5 1.8 (PCI) - Sub-refresh
Intro. October 19, 2004
Power Macintosh G5 2.0 DP (PCI)- Sub-refresh
Intro. April 27, 2005
Intro. October 19, 2004
Power Macintosh G5 2.0 DP (PCI)- Sub-refresh
Intro. April 27, 2005
Power Macintosh G5 2.3/2.7 DP (PCI-X)
Intro. April 27, 2005
PowerPC 970MP (G5)
Power Macintosh G5 Dual Core (2.0)/(2.3)
Power Macintosh G5 "Quad Core" (2.5) - PowerPC 970MP (G5) x2
Intro. October 19, 2005
Core Xeon 5130 x2
Mac Pro "Quad Core" 2.0/2.66/3.0 (Original)
Intro. August 7, 2006*
Core Xeon X5365 x2
Mac Pro "Eight Core" 3.0 (2,1)
Intro. April 4, 2007*
Core Xeon E5462
Mac Pro "Quad Core" 2.8 (2008)
Intro. January 8, 2008
Core Xeon W3580
Mac Pro "Quad Core" 2.66/2.93/3.33 (2009/Nehalem)
Intro. March 3, 2009
Core Xeon E5520 x2
Mac Pro "Eight Core" 2.26 (2009/Nehalem)
Intro. March 3, 2009
Core Xeon W3530
Mac Pro "Quad Core" 2.8/3.2/3.33 (2010/Nehalem)
Intro. July 27, 2010*
Core Xeon X5650 x2
Mac Pro "Twelve Core" 2.66 (2010/Westmere)
Intro. July 27, 2010*
Core Xeon X5670 x2
Mac Pro "Twelve Core" 2.93 (2010/Westmere)
Intro. July 27, 2010*
Core Xeon W3530 - Core Xeon E5620 x2 [8-Core 2.4Ghz Server 2010]
Mac Pro "Quad Core" 2.8 (Server 2010)
Intro. November 5, 2010
Core Xeon W3565 > Core Xeon X5675 x2
Mac Pro "Quad Core" 3.2 (2012/Nehalem)
Intro. June 11, 2012
Q. Core Xeon E5-1620v2
Mac Pro "Quad Core" 3.7 (Late 2013)
Intro. October 22, 2013
6 Core Xeon E5-1650v2
Mac Pro "Six Core" 3.5 (Late 2013)
Intro. October 22, 2013
6 Core Xeon E5-1680v2
Mac Pro "Eight Core" 3.0 (Late 2013)
Intro. October 22, 2013
Core Xeon E5-2697v2
Mac Pro "Twelve Core" 2.7 (Late 2013)
Intro. October 22, 2013
Sources: itemize for PowerMac & Mac Pro
http://www.everymac.com/systems/apple/mac_pro/index-macpro.html
The salty attitude many pro users are having towards Apple, as well as their already beginning exodus, is well deserved. The company has enjoyed incredible loyalty and brand promotion from these customers over the years and their response over the last years has been along the lines of "take this and shut up". Now that may have been fine if the hardware was updated regularly to actually suit the needs of its intended customers, but that has been far from the case. And no, it's not the case of the pros being needlessly whiny, or refusing to adapt to Apple's ever changing, mostly form-over-function oriented, computing hardware vision. If that were true, most people would have left 3 years ago (with the announcement of the "can't innovate my ass" Mac Pro). But, everyone has a breaking point. People are being vocal because they don't want to go. But they will if they have to, and in majority of cases Apple will not get them back.
You're right, we should never want an updated Mac Pro. We're fine paying top dollar for old tech. Because that's what were entitled to.
There’s nothing wrong with including platter drives. It’s just a problem when a platter drive is the boot drive. But a platter drive is fine as a secondary drive for large files. For example, you could have a Mac with a 512 gigabyte Solid State Drive and a 2 terabyte platter drive.Basically guys, there's no need to worry.
Yes a few products are pretty long overdue a spec bump, and the platter drives have long overstayed their welcome, but Apple are in a significantly stronger position now than they were in 2011 — and I don't just mean financially.
A new Mac Pro every year since 2011 would have paled in comparison to their current achievements with in-house chips and so many other things. It's not to say they couldn't have done both, of course! But it's sometimes good to take a step back and see the larger picture.
Rest assured, the new Mac Pro/Mac Mini will come; hopefully along with a more consistent silent hardware upgrade cycle!
If the complainers were simply trolls who like to find fault with Apple’s products and are jealous of the company’s success, I’d agree with you. Instead, these are long-time Apple customers who depend on their hardware and software for their professions. They are not casual users who are only concerned and satisfied with color options and pop culture features.
Cook is a cookie cutter CEO. His keynote speeches and PR comments don’t jive with the reality that productivity seekers are experiencing. Not one meaningful improvement or innovation has emerged under his watch. Everything has been cosmetic or an antithesis to Apple’s credo. He constantly eludes to exciting things in the pipeline and has yet to live up to the hyperbole. Jobs, by comparison, believed talk was cheap. Apple would deliver the product or service first, then speak of it.
Apple was once a computer company that also made a phone. Now it is a phone company that dabbles in computers.
Basically guys, there's no need to worry.
Yes a few products are pretty long overdue a spec bump, and the platter drives have long overstayed their welcome, but Apple are in a significantly stronger position now than they were in 2011 — and I don't just mean financially.
A new Mac Pro every year since 2011 would have paled in comparison to their current achievements with in-house chips and so many other things. It's not to say they couldn't have done both, of course! But it's sometimes good to take a step back and see the larger picture.
Rest assured, the new Mac Pro/Mac Mini will come; hopefully along with a more consistent silent hardware upgrade cycle!
I love your optimism and agree with your statements. I'm really looking forward to this year's iMac update. I have strong confidence in Apple's ability to cater to the Pro market still. My experience with the "gift that keeps on giving" with Logic Pro X establishes that confidence.
yeah, exodus to iMacs.
that's a modern day professional computer which runs creative software as good as anything else you'll find out there..
most creative pros are using iMacs and mbps.. (well, most pros on macs.. most pros in general are on computers which are similarly spec'd as an imac).. fast quads with decent ram and gpu..
that's going to run most, if not all, creative software better than a $10k multicore behemoth at a 3rd of the price.
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idk, i think you might be confusing 'salty pros' with 'salty armchair quarterback forum posters'..
I think it's more accurate to say that Apple is seeking to expand the definition of what a "professional" entails and redesign its products to appeal to more people.
I saw this image shared online and for some reason, it just clicked.
Let's face it. The 2013 Mac Pro was a very niche product, and likely sold in very small quantities. I am not even sure if it sold enough to let Apple recoup its investment on R&D. Yes, youtubers like MKBHD made a huge deal of using it for their video editing, but there's no way I or the majority of consumers out there are getting one. It's simply overkill for our needs.
My guess is that the Mac Pro may live on in the form of a souped-up iMac. I have no idea how Apple intends to cram all the parts (like dual GPUs) into the iMac or deal with heat dissipation issues, but I personally feel that the standalone Mac Pro as we know it is as good as dead.
Technically, one could argue that the SSD has been 'updated', in that one gets now a larger SSD for same price (by virtue of Apple having reduced the prices for the SSD options).
This thread is full of the low content trolling I expect of MR forums at this point and is exactly why I rarely bother to even check the forum at this point.
If you're as tired of it as I am there's an excellent discussion over on reddit /r/apple board. Plenty of different viewpoints but "courage" posts are ttreated by moderators as they should be here. There's actually a mod note on the thread saying they moderate what they do specifically not to end up the way this place has.
Edit: I should clarify that the telling does not apply to everyone here. Still some sane posters left.
If you're as tired of it as I am there's an excellent discussion over on reddit /r/apple board. Plenty of different viewpoints but "courage" posts are ttreated by moderators as they should be here. There's actually a mod note on the thread saying they moderate what they do specifically not to end up the way this place has.
Edit: I should clarify that the telling does not apply to everyone here. Still some sane posters left.
You'll never come back? What if Apple releases Macs built using more of their own in-house chips that offer unprecedented value not available in the Windows world? What about APFS that promises to radically improve file management in Apple's ecosystem? What about the very obvious security advantages of macOS and iOS over the alternatives?
I say never say never. You did what you had to do, and it's understandable, but don't hold a grudge at your own disadvantage.
We're going to do more in the Pro area, right after we ditch Aperture, give the pro photo market to Adobe, and right after we ruin Final Cut Pro and give the pro video to Adobe. Oh, and right after we stop adding the newest processors and GPUs to our laptops. And I almost forgot, right after we let our only pro desktop model wither on the vine. Right after all that. We promise. More. It will be huge. The best pro stuff ever.
Well that's weird. I was typing a post on this forum and I got "there was a problem on this page so it was reloaded" message and lost my post. That's a first. It happens on other sites but never this one. Oh well I'm not retyping all of it.
Apple, get to work in your new space donut and make everything great again...iPads, iPhones, iMacs, Mac Pros...all of it. We need every part of the ecosystem!
It happens on other sites but never this one. Oh well I'm not retyping all of it. Apple, get to work in your new space donut and make everything great again...iPads, iPhones, iMacs, Mac Pros...all of it. We need every part of the ecosystem!
In Cook's mind Pro = Bigger Profit Margin rather than professional devices
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Somehow I don't believe him. It's good to see Apple continuing to do so well financially, but they've not done anything technologically significant for years; it's very sad to see them clearly winding down their desktop products, but i could almost forgive that if they were innovating their asses off in mobile, but they're not doing that either.
Software compensating for hardware only goes so far. It may work brilliantly in portables (a case where I still recommend most to buy Apple), but it quickly becomes moot in "desktops". I certainly can't speak for all types of pros out there, but for graphics/video production hardware matters. A lot. 3+ y-o hardware (with uncertain prospect of upgrade/refresh) is woefully unattractive for those working with advanced rendering and/or 4K60 video. Most of us could care less for slimness/shininess/form factor that more often than not will just be thrown under/behind the desk. What people do care for is completing projects faster and more efficiently, especially considering the ever increasing demands that, unlike Apple, aren't content in sitting still. iMacs are great machines, but are by no means fit the need of every type of creative professional, and it's frankly ridiculous stating that those unsatisfied with the performance/updates of Mac Pro would just move on to iMacs that, might I remind you, too have recently shoddy update schedule. If Apple wants to cede and entirely exit this market - fine. Come out and say it like they did with the Thunderbolt Display. People will move on. Coming out with cryptic messages that create more uncertainty is the worst.
I'm not saying people shouldn't be upset over not getting a computer they want. I just get tired of the use of the word Pro around MR. Also, I'd suggest you get a refurbished Air while you can.
I think it's more accurate to say that Apple is seeking to expand the definition of what a "professional" entails and redesign its products to appeal to more people.
I saw this image shared online and for some reason, it just clicked.
Let's face it. The 2013 Mac Pro was a very niche product, and likely sold in very small quantities. I am not even sure if it sold enough to let Apple recoup its investment on R&D. Yes, youtubers like MKBHD made a huge deal of using it for their video editing, but there's no way I or the majority of consumers out there are getting one. It's simply overkill for our needs.
My guess is that the Mac Pro may live on in the form of a souped-up iMac. I have no idea how Apple intends to cram all the parts (like dual GPUs) into the iMac or deal with heat dissipation issues, but I personally feel that the standalone Mac Pro as we know it is as good as dead.
Top left could be a Mac Mini?
Of maybe there won't be anything in that box.
Your guess is really as good as mine.
This is because everything Apple makes under Tim's guidance from now on will have Pro after it.
iPad Pro
Apple Pencil Pro
MacBook Pro
MacBook Air Pro
MacBook mini Pro
iMac Pro
Mac Pro Pro
iPhone Pro
Etc...
iPad Pro
Apple Pencil Pro
MacBook Pro
MacBook Air Pro
MacBook mini Pro
iMac Pro
Mac Pro Pro
iPhone Pro
Etc...