Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple CEO Tim Cook: 'You Will See Us Do More in the Pro Area'
- Thread starter MacRumors
- Start date
- Sort by reaction score
Exactly! Secrecy is only good if you present something that is "mind blowing" or feels like "Christmas Morning". Technology in general in the Computer niche is mature, so it is hard to have a "TADA" moment any longer it seems.
If Tim is interested in "Pro", then he should just give us a road map. Pro's have to plan, consumers buy for impulse, like or buy watch bands. Pro's have to make a living with their computer, consumers just "play" generally.
Give us a road map or at least bring some confidence in direction so we can better project our business needs. Go ahead and be "secret" and play games with consumers, but the Pro's are not kids whose dad or mom buy them an iPhone, headphones, iwatch, iTunes subscription music or have the time to watch TV or apple created sitcoms...
Ruin Final Cut Pro? Please fact check your posts. Fcp runs circles around adobe.
I knew this was gonna be full of people saying he's a liar...damned if you do and damned if you don't!
As an owner/manager of a design studio, I guess I fall into the Troll category, as I have nothing to say that is positive about Mac hardware for the last 4 years. Under Jobs I would often check this website to check out the reviews and specs for new hardware, I admit I was addicted before the release of the iPad. As that was for myself a highly anticipated product. The forums were a positive experience. Now I chuckle at the sarcasm and love the "troll" posts, but inside I'm crying. The Mac hardware line is a disaster, there is not a single one of my peers that feels that Macs are the right machines to purchase anymore. Yes, my firm buys Macs currently, largely due to the fact that a wholesale switch over is just too much hassle. However smaller firms and client in-house designers are all using Windows. Many students graduating from college and entering the creative field have never used a Mac. These are very very dark days for Mac and the least significant problem are the "Trolls" on this forum. Maybe the problem is Tim Cook, Jon Ivy and all the "sunny day" iPhone fanboys that cheer him on.
Damn you Tim, stop talking and do something.
We are not asking much. Just updates on iMac, MacPro, Mini and displays. You have the tech, it wouldn't take that much to keep these machines up to date. Over 1000 days for the Mac Pro is just asinine.
We are not asking much. Just updates on iMac, MacPro, Mini and displays. You have the tech, it wouldn't take that much to keep these machines up to date. Over 1000 days for the Mac Pro is just asinine.
Thanks SoyCapitanSoyCapitan. I was hoping some of the knowledgeable hardware folks would chime in.
It took me some time to figure out what the man is talking about here, (I think)?
The phrase "laptop replacement" and his casual use of the name "Mac" do not help clarify his thinking for me. In the context of a convergence between the Mac and iPad lines I interpret Cook's comments as continuing Jobs' view of the devices serving some overlapping and some different types of use and purpose.If I'm mistaken in this interpretation, perhaps other readers may be able to enlighten me.
It seems possible Apple has created some of their own decline but people ( and apparently Apple ) are too focused on Apple's iPhone success.
Perhaps a more revealing shareholder meeting conversation would be:
Shareholder: Why did Apple abandon the Pro market?
Tim: We didn't, ( long diatribe by Tim trying to do damage control )
Shareholder: Pros think you have and have voted with their wallets
Shareholder: selling Mac Pros with 4 year old components IS abandonment.
It'll have better specs than a MacBook Pro. And there will have to be some defining feature to make it "Pro". I guess screen size could be one way. It would also give them some extra space to do something internally.
Basically guys, there's no need to worry.
Yes a few products are pretty long overdue a spec bump, and the platter drives have long overstayed their welcome, but Apple are in a significantly stronger position now than they were in 2011 — and I don't just mean financially.
A new Mac Pro every year since 2011 would have paled in comparison to their current achievements with in-house chips and so many other things. It's not to say they couldn't have done both, of course! But it's sometimes good to take a step back and see the larger picture.
Rest assured, the new Mac Pro/Mac Mini will come; hopefully along with a more consistent silent hardware upgrade cycle!
Oh please, Tim dropped the ball and now hes facing the overdue backlash from Apples most loyal and true consumers.
I'm a long time Mac Pro (and PowerMac before that) user with zero interest in owning an all-in-one machine (and that includes laptops). Apple's failure to provide any viable updates since 2010 has kept me on my old hardware. I am basically now just waiting to see how AMD's Ryzen chips perform in the real world before getting off this sinking ship.
I really dislike Windows 10 but my 2010 Mac Pro won't last forever, one fan is already getting a bit noisy when it spins up.
The ONE thing which can keep me on Mac is a new, modern headless Mac desktop with at least some standards-based internal expansion (PCIe, m.2, at least one extra HDD bay). By my count of AMD's release date for Ryzen, Apple's got... about 3 days to show that they actually have such a product in the works before they lose me.
Did I mention that I really dislike Windows 10? I use that at the office because I'm required to use it.
I've grown to love MacOS/OSX/macOS and I have a decent investment in Mac apps. I WANT to continue using Mac but Apple is making that most difficult. The occasional comment that they are still committed to the pro market is only words, and one thing I have learned in my life is that actions really do speak louder than words.
I really dislike Windows 10 but my 2010 Mac Pro won't last forever, one fan is already getting a bit noisy when it spins up.
The ONE thing which can keep me on Mac is a new, modern headless Mac desktop with at least some standards-based internal expansion (PCIe, m.2, at least one extra HDD bay). By my count of AMD's release date for Ryzen, Apple's got... about 3 days to show that they actually have such a product in the works before they lose me.
Did I mention that I really dislike Windows 10? I use that at the office because I'm required to use it.
I've grown to love MacOS/OSX/macOS and I have a decent investment in Mac apps. I WANT to continue using Mac but Apple is making that most difficult. The occasional comment that they are still committed to the pro market is only words, and one thing I have learned in my life is that actions really do speak louder than words.
Actions > Words. Words are cheap. Words are like wind. Etc, etc.
When people keep saying all you do is talk, it is time to shut up and produce. If you just keep talking, what type of response do you expect? Until we actually see something worthy of the Pro moniker, Tim can literally say anything he wants and the community will remain skeptical.
You, sir have described my work situation exactly. I want to stay with a mac so much that I use aging mac gear just to keep the operating system that I left windows for.
Todays current stable of macs and their lack of development/innovation have soured me on the brand.
This is very difficult for the professional users because, at the end of the day, Mac OS is the ONLY OS to use.
We need to see tangible results, not hollow words from Apple.
It's only mildly reassuring. I note the tacit limitation of "pros" to the "creative community," and Tim Cook is a VERY precise speaker when on the record. Apple's concept of what a Pro user is, may vary from many Professional's own opinions, who's needs may not be in sync with what Apple offers us.
But I'm inclined to dismiss every word of that condescending PR Horseswallop until they, not announce, but actually SHIP something worthy of professional attention. The Mac Pro is effectively a DEAD computer no professional in his right mind should buy now, and they're losing high-end pros in DROVES.
But I'm inclined to dismiss every word of that condescending PR Horseswallop until they, not announce, but actually SHIP something worthy of professional attention. The Mac Pro is effectively a DEAD computer no professional in his right mind should buy now, and they're losing high-end pros in DROVES.
We shall see. Apple has squandered a tremendous amount of goodwill in recent years with professionals, prosumers, power users, enthusiasts and ilk. A tipping point came with the introduction of the trashcan Mac Pro when Phill Schiller stated, "Can't innovate anymore, my ass!" While it was an impressive feat of engineering, it did not serve the needs of professionals; thus all Apple did was innovate itself out of that market. Dumb. Fast forward over 3 years later and Apple is still selling the same high end consumer device at the same price point. Moronic, arrogant, and downright disrespectful. Not to mention that Apple continues to dumb down macOS, making it more like a consumer play toy to match iOS instead of making it yet more elegant, flexible, and powerful. And the security changes it makes, IMHO, actually make macOS less secure while interfering with workflow. I don't think Apple has the chops any longer. The new developers apparently don't understand the history of the Mac UI and the utility of what Apple created. And its obsession with thinness does not lend itself to expanded functionality. Yet I all but pray that Cook truly understands the gravity of the situation and will build the best personal computing experience possible, for those will be professional machines that many will pay a premium to purchase. Only one laptop and one desktop is needed. We can customize our boxes to our heart’s content. At worst, Apple would break even on a professional line of Macs. But it would generate goodwill of incalculable value. Apple should get that. It’s not rocket science.