The iPhone X, Ive says, was designed to serve as a vessel for software, with a design that melds into the background. Apple's design team has always aimed to "get design out of the way." "We try to define a solution that seems so inevitable that it does recede," he said. In the future, Ive believes the iPhone X will offer capabilities it doesn't have now because software is always evolving, something he finds intriguing and fascinating.
I'm sorry, but how can you take any of this seriously? He's so full of crap. A "vessel" that "melds into the background", and is "so inevitable". The X is a nice phone I'm sure, but it doesn't meld into the background. If anything, Samsung could make that statement given the curved display that literally does blend into the background on the sides at least. The X has a chrome ring around it and a black border inside that... and the notch. That is not melding. And the "inevitable" crap.. a bit full of himself.
He comes across like a parody just being himself.[/QUOT
Well said. Ive’s success is sure to be off the back of the inspiration and work of many talented individuals. His ego is apparent by virtue of never putting praise for his team before everything else. Apple’s superb design style is a result of limitless funds, not one mans efforts.