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Apple Design Chief Jony Ive: iPhone X Will 'Change and Evolve' Over Time
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Hee! "Ah yes, I remember it well." #gigi
flat five had a great post on one of the iPhone X threads with this and other examples of the Apple notch iconography.
Amazing how some of you so easily accept as ‘the future’ whatever it is Apple is shoving down your throats at the moment.
I quite like the Pencil. I think it's the coolest piece of tech Apple have created since Cook came on board. I am glad you enjoy the products they are making now. I do not deny the creativity he and his team bring to Apple products, I just think he's fallen off the wagon a bit in favor of fashion over function.
Apple's computers helped me to be very creative too (and were the reason why I got into web design and fell in love with graphic and industrial design ) I happen to miss that inspiration in the current output. I wish that Ive would just get over his fashion over function kick and get back to making tech that helps me be creative rather than thinking about it.
I suppose I should just ignore any comments from Apple brass going forward because it's beginning to seriously sour me on the brand, not to mention price points and quality control issues with hardware and software.
I am glad you are still getting so much enjoyment from your Apple purchases including newer tech.
The more I read comments from Apple brass the more frustrated, annoyed and disappointed I am with Apple. After 21 years, I am not quite sure where I stand. Ah well.
some other uses of this notch shape by Apple over the years:
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even the logo
(albiet not from the same designer as above, i imagine... different shape)
Yeah, the head design guy at a $900B company is overrated. Or do you mean he’s overrated because you don’t like his designs?
Guess what? I'm still rocking an iPhone 7 Plus, don't even have an iPhone X, so your little tirade is a bit misplaced. I guess my overall point was totally missed by you and perhaps a few other readers....sorry about that.
My point about this being good marketing strategy remains, as even those who don't really know a whole lot about Apple or its various models and devices, will notice that notch and perhaps wonder about it...... No question about it, that thing does stand out from all the other smartphones with the big screens and small-to-no bezels. Some people, like those of us on this site, are likely to notice what smartphones others are using in various places and immediately will recognize the notch and say, "aha, an iPhone X!" Whether or not we actually own one ourselves isn't so much the point as that spontaneous spark of recognition factor is......
Or just look at the magazine cover "designed" by Ive. OMG I laughed when I saw that. That could actually have been a parody. (I'm still not sure it isn't).
Wallpaper*'s latest cover, designed by Ive
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Well, I am sorry for your disappointment.
All I can say is that as a sculptor I do have an intimate relationship with my tools and if they don’t suit me—for whatever reason—I find an alternative. I never pretend that something satisfies me if it does not. I get rid of it. It’s tricky if a tool is “OK” but not great.
A lot of cute quotes. At the end of the day he answers to shareholders just like every other company.
Ive sure knows how to b.s. He's talking about a freaking phone, one that's not significantly different from all the other phones out there. He could make a nail clipper sound like the greatest invention ever. Oh wait, someone 's already done that:
Apple did a LOT of things right and built up quite a bit of momentum for the company, so it'll be long before the cash generation slows...a lot of it the result of Jony's hardware design which provided just the right new & innovative & convenient control needed (iPod click wheel, iPad, touchpad) and which didn't get in the way of letting the software experience just shine. Now though, Jony has no business in software/UI, where I believe he's the reason so much of the "it just works" part of Apple has slowly but steadily been eroded over the past 6 years. And now (I assume) he's a large reason why so much of the hardware aspects are being stripped away so that the "software can control the experience" (paraphrase of the article, above)...hardware stripped away that once defined Apple's uniqueness (magsafe) and/or which provided flexible, convenient use for the customer (headphone jack, USB ports, expandability, touch-unlock etc.). Newsflash regarding touch/face unlock: many, many of us frequently unlock their phone while it's not at all convenient for face recognition, such as when lying on a desk, in a holster in the car, in our lap while in a meeting or dinner, on our bedside table in the dark, etc. Things Jony obviously doesn't think of in their bright-lit laboratory with rubber floors, which is the only environment I think the iPhone can best work within the constraints its been assigned over the past few years.
$900B company that will keep getting $750 from many of us every 3-4 years due to the scarily-quick pace their phones become outdated (or shattered). Apple's currently still better than the options (Android, PC) even if no longer the unquestionably only option like it once was before this strange stripping-away of UI and hardware due to pompous blow-hardy design priorities like the article unintentionally hilariously shows above... "Design shouldn't get in the way" except their fragile designs completely get in the way of physically lasting 3 years unless ensconced into a case which completely negates all the blind devotion to thinness and sleekness....
Many of us like Apple's designs even with the aspects about them we despise. They're still a little better than the "material design" competition that's overall worse to many of us. Make sense?
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I've got a fast-sinking iPhone 5s, and I plan to replace it with an SE. I've got better things to do with my $$ than throw them at Jony-boy's fashion statements.
I see Apple just blacking out the notch for all photo video in the future. This would honestly quiet 99% of the complaints.
As always, people need something to whine about. Personally think it’s good use of what would be otherwise unused space. With a bit more optimization people won’t even know it’s there.
As always, people need something to whine about. Personally think it’s good use of what would be otherwise unused space. With a bit more optimization people won’t even know it’s there.
Yes, but I’m sure more people were unhappy with the headphone jack being taken off but it’s not coming back either. Apple doesn’t have a very good track record with backtracking on things that people complain about. The only exception that I can remember was the Mac Pro and that is only because the design turned out to be really poor, not just that people didn’t like change.
And I still disagree that Touch ID is better. It is slightly faster for initially opening the phone but for everything else you use it for is it faster. Plus it is more secure and easier to implement than underscreen Touch ID.