It's really sad how many commenters seem to think employees have no say and should obey every command from their employer. If you're so mediocre at your job that you have to stay in line like that, I pity you.
As someone who's been recruited by Apple and declined for this exact reason, and never regretted it because work comes to me (not the other way around), I can tell you that these people are the ones giving Apple a chance to correct itself. They have the power here. Apple is starving for talent and it's their biggest risk factor for future innovation and success.