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I don’t even know that it’s a law. It is a ruling from a consumer agency made specifically against Apple in 2020. As such, I believe Apple can challenge the agency’s decision... At which point they can compare what other manufacturers are doing, and whether or not the agency is fining other manufacturers or not. If they can show that other phone makers do the same thing, but that only Apple is being targeted, they might prevail in court.

I believe other manufacturers were waiting and seeing how the market and regulators reacted to Apple’s move and will adjust accordingly.

Brazil like EU have strong consumer protection mechanisms for a reason. If Apple appeals this decisions and then drops the environment reasoning it will lead to other problems in many other countries. I believe Apple will suck it up and just include the power adapter out of box like it does in France for EarPods.
 
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The new Apple car will come without wheels, because you still use the wheels of your old car. And ofcourse, keep the price the same as if it had wheels.
 
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As if Apple cares about 2 million.
Its shareholder do and it means Apple will have to include certain things in the future in those specific markets plus it could mean Class-Actions lawsuits in other markets which means it may be more than $2 measly million.
 
Cannot increase the price on included accessories after the fact as it will be in violation. Now that does not stop Apple to do so for iPhone 13 but at that point questions will be raised why it’s not priced according to fair market value with the exception of currency exchange and VAT.
There’s no such thing as a ‘fair market value’ for non-commodity items. Apple and every other tech companies have been charging whatever they believe the consumer will pay for decades now - hence we’re getting to and exceeding the $1000 phones that would be unthinkable a few years ago. Brazil already has the most expensive iPhone prices in the world - now Brazilians will just have to pay more.
 
The point is, this is not included…. And yet Sao Paulo’s consumer agency isn’t going after them. This agency actually was already going after Apple because of some people that got water damage in their phones and Apple supposedly wouldn’t cover them under warranty. This looks to be a ramping up of the disagreement.
They go after car manufacturers though. This agency is responsible for consumer's rights, not targeting companies to make money. Electric cars are a new thing and they aren't as popular in third world countries. It's a completely new territory. But maybe one day a similar discussion might happen regarding electrical chargers for cars.

Since tied selling is an illegal practice in Brazil, it could very well be that all phone manufactures will have to include the chargers in the boxes of whatever phones they're selling in Brazil. Procon went after Huawei and Samsung as well. You just didn't hear it because this is an Apple website for English speakers.
 
Fine, that’s your opinion. But should that be against the law? I don’t think so.

Apple told the agency it was for environmental reasons and that most people already had chargers. But this agency figured they could use the money from fining Apple instead. Brazil doesn’t care much about the environment, as one might notice if they paid attention… so I’m guessing that’s why they ignored Apple’s reasoning.

It was Apple who claimed it was for environmental purposes. Brazil said prove it and you have the decision.

This is not a discussion relation to various countries environmental policies so I am not sure why you care if Brazil cares or lack thereof for such concerns.
 
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I have no doubt that Apple looked at all factors on this decision including (but probably not limited to):

  • Legal: All laws (now and prospective) in all countries
  • Financial: Net costs (fines and special treatment by country included)
  • Sales, Marketing and PR: How many customers would view this negatively, etc.
  • Environmental: Packaging, discarded chargers, shipping, etc.
  • Etc.
I suspect a year or two from now we're going to realize that Apple was actually ahead of the curve on this one.
 
There’s no such thing as a ‘fair market value’ for non-commodity items. Apple and every other tech companies have been charging whatever they believe the consumer will pay for decades now - hence we’re getting to and exceeding the $1000 phones that would be unthinkable a few years ago. Brazil already has the most expensive iPhone prices in the world - now Brazilians will just have to pay more.
Explain then when someone trades an iPhone, is that price/offer not fair market or just a wild guess.

In this example a phone manufacturer unable to sell a phone for $1000 USD in United States and then sell it for $1100 USD elsewhere. The discrepancy in present pricing is related to VAT and other local agreements on tariffs. In Brazil Samsung does not pay certain tariffs as the agreement with the government is to produce it locally and supporting the economy with jobs, etc. Apple does not do this hence on top of VAT there is tariffs, now if Apple produced it locally the prices will reflect exchange rate, etc.
 
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The point is, this is not included…. And yet Sao Paulo’s consumer agency isn’t going after them. This agency actually was already going after Apple because of some people that got water damage in their phones and Apple supposedly wouldn’t cover them under warranty. This looks to be a ramping up of the disagreement.
Mobile phones are far more prominent in Brazil compared to electric vehicles. I don’t remember seeing any electric vehicles in Rio or in other regions, some in SP but the recharging infrastructure is not up to par. Most Brazilians are middle, low and poverty the few rich you see with electrical cars is not the picture of Brazil and those same people just buy Apple products outside Brazil. The ones buying them in Brazil are middle to low income who finance these purchases for years. These laws are to protect every Brazilian consumer.

Consumer laws should be strengthened vice weakened.
 
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I'm Brazilian and I read the Procon statement in Portuguese. I think some people are missing the point, but also it seems like it's not well explained in the article.

The reason why this lawsuit exists is because Apple claims that by not providing chargers in the box it's reducing carbon emissions, but Procon's response is that there is not enough grounds to prove that this is the case. I think if Apple just decided to remove the charging bricks from the box it would be an entirely different discussion. They claim that if Apple wants to reduce carbon emissions they should provide more information about recycling products and provide some sort of recycling program to consumers not only for old devices, but also old accessories. So Procon believes that Apple doesn't have enough grounds to advertise that by removing charges it's actually doing so because of the environment, therefore the only explanation would be for profit which should be clearly stated if this is the case (or not talked about). It's less about the action of removing a charger itself and more about the way it was originally advertised.

I wouldn't s*** on a consumer protection agency in a country like Brazil. Procon is one of the few agencies that has an actual history of helping consumers and stopping questionable behaviours from big corporations so I'm glad they are pointing out their hypocrisy.
So, does this mean the remedy might be for Apple to change their advertising in Brazil?
 
If Apple is so concerned with the environment than why are they deliberately slowing down older phones with iOS updates to encourage customers to purchase newer models? Why wouldn’t they change they’re updating protocol to have specific updates for specific models so they all can perform at their full potential?!?
 
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Explain then when someone trades an iPhone, is that price/offer not fair market or just a wild guess.

In this example a phone manufacturer unable to sell a phone for $1000 USD in United States and then sell it for $1100 USD elsewhere. The discrepancy in present pricing is related to VAT and other local agreements on tariffs. In Brazil Samsung does not pay certain tariffs as the agreement with the government is to produce it locally and supporting the economy with jobs, etc. Apple does not do this hence on top of VAT there is tariffs, now if Apple produced it locally the prices will reflect exchange rate, etc.
Foxconn has been manufacturing some of the cheaper models of iPhones in Brazil for years now and Apple products keep getting more and more expensive. They are probably one of the only examples of a foreign company that didn't reduce the price of their products to adapt to local economies. The reality is that Apple won't ever reduce their profits even if they are able to most likely to maintain their "premium brand". They know their products are too expensive for emerging markets. Apple won't sacrifice that for more consumers in emerging markets if it means cheapening their brand. So their profit margin for these cheap models of iPhones is actually bigger in countries like Brazil than they are in the US. It doesn't make sense that the people with less economic power are actually giving them more money for it.
 
...why are they deliberately slowing down older phones with iOS updates to encourage customers to purchase newer models?

Is that why they're doing it? Do you have something to support this?

My understanding about previous slow downs had to do with battery life/age and its relationship with performance and shutdowns.

P.S. If I'm not mistaken can turn off updates.
 
If Apple is so concerned with the environment than why are they deliberately slowing down older phones with iOS updates to encourage customers to purchase newer models? Why wouldn’t they change they’re updating protocol to have specific updates for specific models so they all can perform at their full potential?!?
To be fair they’re not nearly as bad about this as they were in the past. Like since iOS 12 they’ve been pretty optimized. The real problem with the older devices I find the lack of storage.
 
So, does this mean the remedy might be for Apple to change their advertising in Brazil?
Apple can but it may lead to class-action lawsuits in other countries challenging the discrepancy. At that point Apple will have to make available much more than it is comfortable to disclose.
 
If there was as many people on the internet in 1998 we would be having the same futile discussions about floppy disk drives in the imac. People complaining about USBc or USB A chargers, wires with 'the wrong' usb on the end. it's so dumb.

you can get usb a to lightning you can use these with your usb a charger to charge your phone.

people who have usb c chargers can use the usbc to lightning adapter. It's not rocket science. wow.
 
Think beyond a single transaction. Apple will sell couple hundred million phones this year.
Consider even a fraction of those couple hundred million phone plus USB-C chargers either from Apple or third-party, oh my the environment is certainly paying for it.
 
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Consider even a fraction of those couple hundred million phone plus USB-C chargers either from Apple or third-party, oh my the environment is certainly paying for it.

Depends on the size of the fraction of course. There is some % at which this is a net positive. No one here knows a) what that percentage is, or b) whether things are above or below that %.
 
Foxconn has been manufacturing some of the cheaper models of iPhones in Brazil for years now and Apple products keep getting more and more expensive. They are probably one of the only examples of a foreign company that didn't reduce the price of their products to adapt to local economies. The reality is that Apple won't ever reduce their profits even if they are able to most likely to maintain their "premium brand". They know their products are too expensive for emerging markets. Apple won't sacrifice that for more consumers in emerging markets if it means cheapening their brand. So their profit margin for these cheap models of iPhones is actually bigger in countries like Brazil than they are in the US. It doesn't make sense that the people with less economic power are actually giving them more money for it.
Many Brazilians purchase Apple products for themselves or family when travelling, this is from speaking with friends and their families in Brazil. People who are unable to travel end up financing it for years at 0%. Tourists usually don’t buy high priced Apple devices other than their own country, which begs the question other than using it as a business write-off who exactly is purchasing these devices outside SP, Rio and the Nations Capital. I saw more Samsung and other Chinese handsets being used in Rio and some northern cities, flashing a new iPhone makes you a target for theft/robbery or worse. I had a blank case on my XS when I was visiting. In tourist centric areas it maybe a different issue, not outside of those areas. FYI I felt safe wherever I travelled in Brazil and my experience maybe the unusual.
 
Depends on the size of the fraction of course. There is some % at which this is a net positive. No one here knows a) what that percentage is, or b) whether things are above or below that %.
I agree no one knows, hence I am curious if a class-action lawsuit is filed and goes to court what the numbers reveal.

Seriously Apple could have easily offered a trade-up/in option, it would have been far better PR.
 
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