Hey there at Apple – hopefully someone of you guys reads this…
I've been using Apple products since system 7… it’s been a long way with ups and downs. Apple of course hasn’t always done the right thing, but when Steve came back there was a pro strategy shifting the core users that kept Apple alive in the dark years to Mac OSX, building computers for professionals and supporting creatives with serious software. Quicktime Pro 7, Final Cut Pro or Logic were great tools for creatives to actually make things. The line of „iTools" hasn’t ever been any use for myself and neither is what you call "Final Cut Pro X" today. We’ve seen Final Cut Pro going from being more-less an industry-standard to irrelevant… well okay. Adobe filled the gap – kind of. The Quicktime 7 workflow with Apple ProRes and such was and actually still ist kind of the best solution out there – even after years of NOT looking after it.
But what is going on with hardware? Seriously! I didn’t wait 5 years to buy a new Macbook Pro, to be offered this kind of crap. Damn! The new Macbook Pro lineup might be neat in many ways… but it’s NOT „Pro“.
Who are Apple’s core Mac users? For a big part, we are the guys that use computers to create things… designers, musicians, filmmakers… we are the dudes who always had Mac’s in our offices and we depend on powerful computers. We also like beautiful things and we appreciated it, that laptops and displays made a perfect match… we were always willing to pay the extra mile to have that advantage over the ugly pc-guys office setup.
And now? Should I honestly buy myself that ugly LG display and a new Macbook Pro that doesn’t connect to anything? Will I need to carry around a lineup of adapters to be able to do my basic work? Talking about adapters… where ist the dock that looks neat on my desk and is portable enough to make my laptop a portable computer again? Sure using the cloud is great. But with my work I often deal with big files and up- and downloading stuff just isn’t an option most of the time. Now I can’t even connect a simple USB stick to my laptop… guess how often that „feature" is needed! You can’t even connect an iPhone to the new Macbooks!!! Hell?
Found this on the web and it shows what I mean in one pic:
http://www.blogrebellen.de/wp-content/uploads/2016/10/iphone7-macbook-pro-dongle.jpeg
I wouldn’t care at all if the new Macbook Pro would still be as thick and heavy as my 2011 model, if it would just be a serious and fast working machine, instead of another shiny handbag-computer for slimness enthusiasts. And honestly – 4.000.- to 5.000.- for the „fastest“ model with 2TB?
Same story with the desktop „MacPro“… I would a have bought a bunch of Pro machines in the last couple years for my company if they would have been a serious option… instead we bought used 4.1 MacPros on eBay, flashed them to be 5.1 and pimped them with processors, flashed Invidia graphics cards (CUDA enabled for After Effects) and PCI-E flash drives to be as fast as the outdated and overpriced little trashcan "still" offered today. I think some important guys at Apple don’t have a clue what pro-users actually need…
Come on? Where is the innovation? The Touch Bar? Wanna make me laugh? 75% of the time my laptop is connected to a keyboard and a display in my office… the laptop sitting on a beautiful mStand from Rain Design next to a perfectly matching Apple display… guys… design is only good when it’s made for people. Do you really think a Pro-DJ will use the Bar for mixing? Well… I guess not! But they will have to bring along a bunch of adapters now to connect their devices. Form should be simple and beautiful, but still follow function! In my eyes… you are losing it!
I waited for ages to buy new hardware for my office and will now end up buying some laptops from the previous generation and try to get some used Thunderbolt displays alongside, so that I can keep that nice look in my office – for some time at least. But I am getting really more and more upset with how Apple treats pro users.
I see that the iPhone and services make a lot more cash… but at the core of you're brand are the creatives that use Mac’s to create things… and you should reconsider building stuff that is useful and not just slim. Otherwise someday maybe another brand will be cool cause all the creatives use their products…
(As english is not my first language… please apologize my spelling)
Cheers,
Markus