Kinda interesting that they're talking about the iLife apps again in their ads. It's been quite a while since their ads have even mentioned the Mac software features, a sharp contrast to the "iPhone, iPhone, iPhone, iPad, iPad, iPhone, briefly 2nd gen MacBook Air, iPhone, iPad, Retina MacBook Pro" ads they've had after the Get a Mac campaign was discontinued.
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Apple Introduces Three New Mac Ads During Olympics Opening Ceremonies
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Nothing original about the ads. Apple is usually ahead of the curve when it comes to advertising, but these ads were nothing special. The humor was a miss.
Yeah, they talk about them, but they don't show them. I think just showing a guy doing something cool in Mountain Lion with those fancy new notifications showing up would be a pretty good ad
Yeah, they talk about them, but they don't show them. I think just showing a guy doing something cool in Mountain Lion with those fancy new notifications showing up would be a pretty good ad
I agree. And IN the store, too. Not on some street corner.
Justin Long was hardly famous when those ads started out. He fit the role they needed. They could have easily used a completely unknown actor.
Looks like some genius got a nice bonus
I liked the Basically ad. That was funny, especially since I see a lot of knock-offs in circulation.
I liked the Basically ad. That was funny, especially since I see a lot of knock-offs in circulation.
Very Disappointing..
Very disappointing commercials lacking aroma - I've never seen such poor quality ADs from Apple. The acts are rude and blatant - an over-zealous attempt at showboating without any subtleness.
It will be a couple of years before we see a new Apple reflected in it's product releases as Jobs surely left many great products in the pipeline.. but commercials are done on an "as needed" basis and thus is a good indication of the new (tasteless) vogue under Cook.
They don't look like the works of TBWA/Chiat Day..
Very disappointing commercials lacking aroma - I've never seen such poor quality ADs from Apple. The acts are rude and blatant - an over-zealous attempt at showboating without any subtleness.
It will be a couple of years before we see a new Apple reflected in it's product releases as Jobs surely left many great products in the pipeline.. but commercials are done on an "as needed" basis and thus is a good indication of the new (tasteless) vogue under Cook.
They don't look like the works of TBWA/Chiat Day..
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I still can't believe people buy stuff for a celebrity's name to be on it. I can't imagine ever doing that, and I don't even know many celebrities who aren't inventors or Mr. Bean.
Check out this video of Apple not using anyone famous in their ads:
http://www.youtube.com/watch?v=8MJKfKWg5XY
No one's famous in this even older ad either, nope.
http://www.youtube.com/watch?v=tjgtLSHhTPg
Terrible ads
Very "off-brand," as the media world would say.
What the hell?
They don't present a high-end luxe image for Apple, which is what REALLY sells their products. No one needs to be shown how to solve tech problems in an ad, you just need to show that it's beautiful, to appeal to the basic senses, instead of cerebral thought.
Clearly Apple is losing its basic art direction, one of the most fundamental qualities of the company since its founding.
Very "off-brand," as the media world would say.
What the hell?
They don't present a high-end luxe image for Apple, which is what REALLY sells their products. No one needs to be shown how to solve tech problems in an ad, you just need to show that it's beautiful, to appeal to the basic senses, instead of cerebral thought.
Clearly Apple is losing its basic art direction, one of the most fundamental qualities of the company since its founding.
Try the new OS X before you judge. I tried it, thinking it would suck, and Mountain Lion is actually very good except that they removed RSS support and Rosetta.
Basically, I like them
I welcome the change in approach.
If you alway do what you always did, you always get what you always got.
I find them witty and amusing.
I welcome the change in approach.
If you alway do what you always did, you always get what you always got.
I find them witty and amusing.
I know. If I was going to go for Windows, I'd get a Dell or ASUS. Maybe an Acer. HP is the absolute worst PC maker ever, and even their marketing shows it. I don't care about Dr. Dre, let alone random people who they pretend are famous. Isn't the tower about the computing power and (maybe) design, not normal audio outputs that have a red "b" sticker sloppily placed under them?
My dad got an HP tower against my recommendation, and he hated it so much that he gave it to me. Well, I already have a Mac, so it's pretty useless.
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Apple used famous people in their ads in the early 2000s.
Will Ferrel
Tony Hawk
Famous People in General (playlist)
I'm glad they put an end to those things; the music was unsettling and the celebrities acted weird.
Wait, these are the same airplanes which don't allow me to use my iPhone, even if it's on airplane mode. Lol, pretty corny ad.
swingerofbirch
macrumors 68040
Idiots helping idiots.
To clarify the title of this post, in reality, neither customers nor workers are idiots (usually). You just leave with the irksome feeling that they are after watching this commercial.
I watched the one about the man waking up the Genius because his wife is in labor. I couldn't watch any more.
The commercial's mood is the same as the uncomfortable tension sitcoms are based around. The tension specifically here is based on urgency between a character inexplicably daft and demanding (the man) and a character inexplicably living his life outside his job as a crusader for Apple and supplicant to its customers (the Genius). The point is that a Genius is so helpful he is to be called upon at any hour of the night for life's most important moments. Therein lies the humor. But like waking up a stranger at 2 AM, asking us to find this funny is too large of a favor to ask.
It would have been better if the second character had been a Geek Squad agent because this would have been a perfect commercial for Best Buy. It wouldn't have been funny, either, but it would have been fitting for their corporate image.
But maybe not: Best Buy is running commercials more in the vein of the original Think Different ads showing inventors and how they use technology.
Finally, I'd like to go to a dark place with a quotation from Wikipedia on the use of euphemisms in the work-place:
Apple has replaced the word worker with Genius, and Apple's workers are ready to deliver your children at 2 AM. The euphemistic language and ad makes it seem that Apple's workers are a part of a movement rather than employees of a company. Apple is the last organization in the world that needs a movement. I've seen the same thing at Wal-Mart in the way workers are portrayed. They tell us they're part of a family.
Apple is not a movement or family, and it's unfair to tell the public what people who happen to work at Apple think of the company. In a way, it's the opposite of unionizing. Rather than workers gathering together to make their opinions known, companies now script to the public what workers are supposedly thinking, and it's not just externally. Within companies, workers are made to feel that no matter their position, their job determines the success or failure of the company and that they need to sacrifice for the sake of the movement. I worked for one of Apple's vendors, Kelly, and they frequently ask for volunteers to work unpaid supporting Apple's operations. So many people are willing to appear like good company men because it's the only way to keep a job or move up.
It's kind of sick.
To clarify the title of this post, in reality, neither customers nor workers are idiots (usually). You just leave with the irksome feeling that they are after watching this commercial.
I watched the one about the man waking up the Genius because his wife is in labor. I couldn't watch any more.
The commercial's mood is the same as the uncomfortable tension sitcoms are based around. The tension specifically here is based on urgency between a character inexplicably daft and demanding (the man) and a character inexplicably living his life outside his job as a crusader for Apple and supplicant to its customers (the Genius). The point is that a Genius is so helpful he is to be called upon at any hour of the night for life's most important moments. Therein lies the humor. But like waking up a stranger at 2 AM, asking us to find this funny is too large of a favor to ask.
It would have been better if the second character had been a Geek Squad agent because this would have been a perfect commercial for Best Buy. It wouldn't have been funny, either, but it would have been fitting for their corporate image.
But maybe not: Best Buy is running commercials more in the vein of the original Think Different ads showing inventors and how they use technology.
Finally, I'd like to go to a dark place with a quotation from Wikipedia on the use of euphemisms in the work-place:
"The terms "employee" or "worker" have often been replaced by "associate". This plays up the allegedly voluntary nature of the interaction, while playing down the subordinate status of the wage laborer, as well as the worker-boss class distinction emphasized by labor movements. Billboards, as well as TV, Internet and newspaper advertisements, consistently show low-wage workers with smiles on their faces, appearing happy."
Apple has replaced the word worker with Genius, and Apple's workers are ready to deliver your children at 2 AM. The euphemistic language and ad makes it seem that Apple's workers are a part of a movement rather than employees of a company. Apple is the last organization in the world that needs a movement. I've seen the same thing at Wal-Mart in the way workers are portrayed. They tell us they're part of a family.
Apple is not a movement or family, and it's unfair to tell the public what people who happen to work at Apple think of the company. In a way, it's the opposite of unionizing. Rather than workers gathering together to make their opinions known, companies now script to the public what workers are supposedly thinking, and it's not just externally. Within companies, workers are made to feel that no matter their position, their job determines the success or failure of the company and that they need to sacrifice for the sake of the movement. I worked for one of Apple's vendors, Kelly, and they frequently ask for volunteers to work unpaid supporting Apple's operations. So many people are willing to appear like good company men because it's the only way to keep a job or move up.
It's kind of sick.
Glad to see this ad plays to none of the idiots on this board...
Keep in mind, you're already here, Apple has no need to woo you.
Kudos Schiller.
Keep in mind, you're already here, Apple has no need to woo you.
Kudos Schiller.