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Apple Introduces Three New Mac Ads During Olympics Opening Ceremonies

The downside, the ads were uncomfortably bad.

The upside, Englands surreally weird teenage romance/lost telephone (?) skit that ran on about 23 times longer than it should have, completely distracted me from noticing.

...at the time.
 
Clutter and lack of elegance

IMHO this ads are cluttered and lack elegance.
I´m trying to understand why this blatant departure from the taste and intelligence of former ads. Apple has always been about aspirational buying. You pay more but you get the best. Is Apple going to abandon the high ground and get into the turf with the dells and the hps and the samsungs?
 
One things hasn't changed with the passing of Steve Jobs - there's still no shortage of "experts" who know better than Apple.

But now they can tag their "expertise" with supposed argument clinchers like "this would never have happened if Steve was still here."

Sorry guys, but you weren't experts when Steve was alive, and you aint now either, know matter how much you invoke Steve's name.
 
blackhand1001 said:
Hate to break it to you but HP did the whole put a glass sheet in front of the screen thing before apple. It was called the HP infinity display. They also did a silver body with black keys as well. Also the Envy's lid backing is nothing liketge macbook pro either.
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Sorry, but what the hell does this have to do with anything in this thread?
 
These kind of remind me of those Best Buy or Verizon Store ads. It is however nice to see a change of pace from the Siri/iPhone ads.
 
Clever

I think they are clever. Especially the knock off add.

Whats Apples biggest problem ... companies copying apple design and therefore customers buy the copycat assuming its all about looks.

The copycat add reminds people its not just about looks , its what on the OS and what the computer does for the user ... and all that without even showing what was in the bag.

I think they are good adds to try to remind people why we use macs , its not about the looks.
 
ChrisH3677 said:
... "experts" who know better than Apple."

Sorry guys, but you weren't experts when Steve was alive
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How can you claim to know this? Some of them might have been & still be experts, in this case, in marketing, advertising, branding & writing. Apple is not infallible, and you don't necessarily need to be an "expert" to spot a stinker. They've made some shaky decisions lately, and actually acknowledged and responded favorably to criticism.
 
faroZ06 said:
Tim Cook does not make these ads. Why does everyone assume that the CEO of Apple is responsible for every little detail of Apple? I doubt either CEO was even good at making ads.
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Because Steve Jobs was part of every little detail of Apple.
 
It's three Apple commercials that aren't about the iPhone or the iPad.

That's a good thing, guys. Maybe they're not the best ads but at least Apple is still thinking about the Mac.
 
ChrisH3677 said:
One things hasn't changed with the passing of Steve Jobs - there's still no shortage of "experts" who know better than Apple.

But now they can tag their "expertise" with supposed argument clinchers like "this would never have happened if Steve was still here."

Sorry guys, but you weren't experts when Steve was alive, and you aint now either, know matter how much you invoke Steve's name.
Click to expand...

Huh? Steve made his own mistakes too. He didn't even like the "Think Different" campaign, arguably one of the best ads ever made. It's got nothing to do with Jobs or Cook, they don't make the ads. And for all you know, we are experts. I'm currently studying advertising, I graduate at the end of the year, but even I can see that these ads miss the mark. It doesn't take expertise to know that the ad doesn't make you want to buy a Mac.

It's a not up to their usual standard, plain and simple.
 
these are great ads, by advertising standards. But does it speak apple to me? not really...

they're very clever ads, with good ideas behind them. but it just doesn't seem very... apple anymore. I can replace apple with brands like samsung/HP and these ads would STILL work very well.

NOW that's when you know theres a problem.

If you look at apple ads from the past, the iphone ones, the mac vs pc, the ipod commercials, or the infamous think different and 1984 campaigns, apple and its product were the only thing that could've pulled off those ads. You can't put a sony mp3 in the ipod commercials, and you can't really put a galaxy s2 in the iphone commercials. Or, have a windows PC in the mac vs pc commercials.

feels like apple is indeed slowly losing its "magic" ever since the passing of steve jobs.
 
these and the pathetic celebrity ads are awful. is more confirmation needed that apple has no idea how and why it survived up to the ipod and what has made their last decade so successful?
 
Can't believe someone actually said that Apple have never used celebrities before. Equally shocking is no one mentioned the Jeff Goldblum ads! They were great.

I like that there are adverts about things other than iPhone. Bring on adverts about iMacs and MacBooks!
 
I actually liked these commercials. They are a little different, but sometimes different is good.
 
Interesting. Someone else said this looked a lot like (insert name of large corporation here) ads...and they're right. The change is coming, and unless there's something really, really dramatic on offer...it's not a good change. I think that for a while to come the innovation may have dried up a little, although I'd definitely agree that upcoming products will be terrific revisions. Said it before...when Sir Ive leaves, it's all over.
 
a.gomez said:
Because Steve Jobs was part of every little detail of Apple.
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No he wasn't. He had an entire department in charge of advertising. He didn't hire these other guys for nothing. And if I heard correctly, Steve Wozniak was the main founder of Apple and the main creator of the Apple PC.

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FoxMcCloud said:
I like that there are adverts about things other than iPhone. Bring on adverts about iMacs and MacBooks!
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But these ads make it look like Mac users don't know how to use Mail and iPhoto. OK we get that the support is great, and the ads are not lying there, but we're not idiots. I thought Apple's ads were supposed to be about how easy to use Macs are? And they are easy to use compared to Windows PCs. I don't get why these people in the ads need help with such basic tasks.
 
I liked these commercials; they're different to what I'm used to from Apple, but there's a fresh casualness to them :)
 
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