I think your username speaks volumes.
Perhaps you missed the title of the ad: Misunderstood. And well, you did, Mr. Idiot.
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Apple Launches New Holiday-Themed 'Misunderstood' iPhone 5s Commercial
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I think your username speaks volumes.
Perhaps you missed the title of the ad: Misunderstood. And well, you did, Mr. Idiot.
Don't worry, Microsoft already had a plan to save us from all of this with Windows Phone: http://www.youtube.com/watch?v=jdpQir1sqiQ
Did you watch the whole thing, or...?
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It looks to be a 2012/2013 Subaru Outback.
Right. I missed that. But Apple is responsible for the script too, so that shows they are not simply being politically correct. If they were, they could have had the grandfather say "Happy Holidays".
The name of the little video though contained "family holiday", so "Happy Holidays" at the end makes sense.
You referred to the politically correct nature of "Happy Holidays". The thing that makes it politically correct is that it's more inclusive, and what does "Merry Christmas" exclude if not those who do not identify their seasonal celebration that way because of its religious association?
There is nothing difficult about using the phrase, which is why Apple had no difficulty using it in the song, and in the speech of the characters. The grandfather had no reason to be inclusive when talking to his grandson. But Apple was wishing all viewers greetings, and that's when being inclusive makes objective sense. Apple appears to understand the difference, even if some of its customers still struggle with it.
The thing that's much more puzzling is why people like you have such difficulty using or accepting the use of "Happy Holidays" when it's more appropriate. Objecting to something because it's politically correct is every bit as superficial as using it for the same reason.
The family identified the celebration with "Christmas" as evidenced by the grandfather's greeting, so a soundtrack identifying Christmas makes sense. But the greeting at the end is to everyone. I guess Apple preferred to wish *everyone* seasons greetings at the end, even at the risk of offending the anti-politically-correct faction.
OK, so very nice ad.
These arent the cheeky, finger-pointing, were-better-than-you type of ads. For people upset that the boy is not interested in family what if he had a regular camera? It appears as though he is just interested in the phone (games/social media/words with friends/music/apps/etc) but he was interested in capturing Family Moments.
I shoot a lot of photos. I am behind the camera a lot. Sometimes I feel bad that I missed something or that I am not as involved...BUT for each childs birthday I create a Year-in-Review...set to music with photos and videos. We watch it at their birthday party and then grandparents get a copy. We also create photo albums for major events and a Year-End Photobook that we also share with family.
Technology can separate us...and does so very easily...BUT technology can help bring us back together too. We need to be the ones using it correctly and not simply blame technology
*not even stepping on the religious/holiday turf.
These arent the cheeky, finger-pointing, were-better-than-you type of ads. For people upset that the boy is not interested in family what if he had a regular camera? It appears as though he is just interested in the phone (games/social media/words with friends/music/apps/etc) but he was interested in capturing Family Moments.
I shoot a lot of photos. I am behind the camera a lot. Sometimes I feel bad that I missed something or that I am not as involved...BUT for each childs birthday I create a Year-in-Review...set to music with photos and videos. We watch it at their birthday party and then grandparents get a copy. We also create photo albums for major events and a Year-End Photobook that we also share with family.
Technology can separate us...and does so very easily...BUT technology can help bring us back together too. We need to be the ones using it correctly and not simply blame technology
*not even stepping on the religious/holiday turf.
It seemed to me like it might be a bit older than a 2012/2013, maybe the generation previous? Hard to tell on my iPad though. I drive a 2012 Subaru Forester so I'm familiar with the brand.
I guess my take on it is that December 25 IS called "Christmas". That's what it says on the calendar. I do understand where both sides are coming from. Jewish people, for example, may not attach the same significance to Christmas, I get that. But don't they still get December 25 as a statutory day off work just like everyone else? Christians still revere in the religious celebration attached to Christmas (church services, Advent candles, nativity plays) but atheists celebrate Christmas too. They celebrate it differently and maybe for different reasons, but they too still get the day off on December 25. So why not call it what it is? Merry Christmas.
Why don't we call July 4 "National Celebration Day" because not everyone in the country is American. What about the Canadians who celebrate our national day on July 1? We don't want to feel excluded! We should just say a generic "happy holidays" to everyone for the whole week of July 1-4.
Really great ad, seems very "apple" to be focused on the people more then the technology.
I do wonder if some people would just see the beginning, be annoyed because it seems like the kid is just buried in his phone and turn it off before they get to the reveal.
I guess that answers my question. He's not focused on his phone, he's taking video of his family. Would you be as offended if he was doing the exact same thing but holding an old school camera or video camera? I don't see why it's objectionable just because it's a phone.
I do wonder if some people would just see the beginning, be annoyed because it seems like the kid is just buried in his phone and turn it off before they get to the reveal.
I guess that answers my question. He's not focused on his phone, he's taking video of his family. Would you be as offended if he was doing the exact same thing but holding an old school camera or video camera? I don't see why it's objectionable just because it's a phone.
Yep. Clearly the best ad I've seen so far this Christmas season. In fact I agree with Jim Darylmple that this is near the top of the list of all time best ads from Apple.
Of course the video amps it up in preparation for the big reveal by making sure the kid is never smiling (looking almost sullen, actually) during the time he is ambiguously staring at the phone. Which of course is stereotypical teenage pose.
A few years ago I spent a weekend at a friend's cottage. He had his teenage son there. Guess what he did the entire weekend? Yep, every 30 seconds he was on his phone again answering another text. From morning till late at night, even at 2am when I couldn't fall asleep, I'd look and there he'd be, in the corner.
I like the ad, but I am a bit saddened because it does accurately reflect the behaviour of many (most?) teenagers today. If they're not busy playing Candy Crush or Temple Run then they're texting with the boyfriend/girlfriend or checking posts on Facebook or Instagram -- anything but spend time with the people they are actually sitting with. Most don't do it out of spite, just boredom -- they've grown up with so much instant access to entertainment that they simply don't know how to cope.
Of course I am not immune to this myself. I would bet that none of us are. Smartphones are great but they do have, as one poster mentioned earlier in the thread, a bit of a dark side.
I simply can't stand these sickly sweet mom's apple pie and grandpa in the woodshed style American adverts. Christmas is a religious festival not an excuse for a shopping spree.
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What!!!!!!!!!!!!!!!
I've heard it all now.
I don't know how old you are, but I can remember family gatherings where one of my uncles always had a camera in his hands and was always shoving it in people's faces and rarely interacted with others. He made some great photos though and everyone treasures them today.
Anyone who can't see that the iPhone is part of a continuum and not some modern, stand alone creation, doesn't have a very good sense of history.
I liked the ad by the way. An older Subaru Outback, older furniture, a great photo portrait of an ancestor on the wall by the christmas tree, kids all sleeping on the floor. Normal looking people, no glitz, no glamor. No faux chateaux. Simply a normal American family scene, something everyone can relate to. Americans aren't big on the larger sense of family but from Thanksgiving to New Years, for many families, it is a special time and this ad did a great job of showing what that time is all about.
I have been an Apple Human since Day #1 and I LOVE this new commercial
This latest Apple commercial is an emotional *Real World* work of Art.
I say *Real World* because I happen to closely know the family chosen to be *themselves* in this video ad. These are NOT people acting as other people. What you are watching is exactly who they are.
Seriously. Yes, it was a clever marketing idea to choose this theme and how to portray it. So, what's wrong with that? Kudos to the Apple Idea Team.
And BIG Kudos to that great big beautiful REAL family for allowing so much of themselves to be shared with all of us. I just had to point this out, having read some of the cynical previous forum comments here, implying that this was a clever fake *set up* using nothing but Actors to *pretend* emotions.
My own emotional loyalty to All Things Apple is hard wired into me, in spite of the Ups & Downs of Apples unfolding history.
Thus I do not require ANY kinds of Advertisements to influence me to purchase Apple Products. I have likely taken over 20,000 photos and videos using my iPhone 5, and another 20,000 + with my iPhone 4S before I upgraded.
Ha! I would marry my Mac and have it's cute little MacBook Air babies, if I could. So there
Cheers to all, and Thank You Apple, just for existing in my World.
This latest Apple commercial is an emotional *Real World* work of Art.
I say *Real World* because I happen to closely know the family chosen to be *themselves* in this video ad. These are NOT people acting as other people. What you are watching is exactly who they are.
Seriously. Yes, it was a clever marketing idea to choose this theme and how to portray it. So, what's wrong with that? Kudos to the Apple Idea Team.
And BIG Kudos to that great big beautiful REAL family for allowing so much of themselves to be shared with all of us. I just had to point this out, having read some of the cynical previous forum comments here, implying that this was a clever fake *set up* using nothing but Actors to *pretend* emotions.
My own emotional loyalty to All Things Apple is hard wired into me, in spite of the Ups & Downs of Apples unfolding history.
Thus I do not require ANY kinds of Advertisements to influence me to purchase Apple Products. I have likely taken over 20,000 photos and videos using my iPhone 5, and another 20,000 + with my iPhone 4S before I upgraded.
Ha! I would marry my Mac and have it's cute little MacBook Air babies, if I could. So there
Cheers to all, and Thank You Apple, just for existing in my World.
And Christmas is a statutory *holiday*. That's what it's called. Moreover, Apple's ad is already being shown, and it's only December 17. Schools get more than a week of *holidays* around Dec 25. It is more general, but no less accurate to wish someone happy holidays, *during* the *holidays*. Sheesh.
They get the day off because it's a holiday. That's what it's called. So why not call it what it is? A happy holiday.
We do call it a holiday. And we rarely wish anyone "Merry Independence Day".
And I'm sure you are just as perplexed when someone wishes you a great long weekend, instead of "Happy Martin Luther King Jr Day" on the 3rd Monday in January, or "Merry Washington's Birthday" on the third Monday in February, or "Merry Labor Day" on the first Monday in September.
Sometimes during the Christmas season, people also say "Seasons greetings". It's just scandalous.
Sounds like he was saying the paranoid people who always insist there's a war on christmas are the same people that oppose gay marriage, which probably isn't a stretch.
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Bravo Apple. Nice commercial.
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Bravo Apple. Nice commercial.
That's how it is in my household. We celebrate christmas because it's our family's tradition, but families and friends evolve overtime they grow and take on new traditions so to be inclusive we say Happy Holidays. It doesn't water out celebration down at all, we're happy with the new traditions we get to add to the mix. Tis better to be inclusive and inviting than to be defensive and estranged during the holidays.