I sold my IPad Pro. It's good at most things and was an awesome consumption device, but for me it was no PC replacement. I just found doing some PC related tasks frustrating beyond belief. For example, why can't I have 2 pages documents open at the same time? How can one import music from ripped CDs without a computer and a subscription to iTunes? Why don't all apps support split view? Using it with a keyboard was nice, but why couldn't I use a mouse too. Gorilla arm anyone? Etc. etc. I'm waiting for Apple to update their desktops this year, but it looks like they are pushing iPhones and iPads instead of desktops. Not surprising as that's where the money is. If they don't come up with a decent update, then I'll consider going the Windows route.
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Apple Launches New Twitter-Based Ad Series Promoting iPad Pro
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Watching American ads, you would think 80% of the population is black. It's weird. Black women are way under-represented (none in those 4 commercials) and black men are way over-represented (4 black men in 4 commercials).
Also just noticed that ALL of the men are black and ALL of the women are white. Apple pushes that like crazy.
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Interesting. I would imagine it to be easier to type on a 12.9" iPad precisely because the virtual keyboard would be larger and more spacious, plus it has that dedicated number row on top. I am presuming you type on the iPad Pro while it is on your laptop or on a table, rather than you holding the iPad and typing with your thumbs?
Apple needs to just stop being lazy and develop a full OS for the iPad. The iOS, part II thing is getting old and unnecessary.
The opposite actually I refer to using in bed, held in my hands, and I'm a big bloke.
Do you have one? Pick up a iPad Air 2, holding the iPad in your palms, your thumbs perfectly cover the KB, pick up an iPad Pro, that is not the case , just does not feel natural , typeing is ackward. To type on an iPad Pro naturally you need the attached KB, though in that case the hands assume the natural KB stance where year again you cover the whole KB
Frustrating is also the damn KB is different between iPad Air v iPad Pro.
I've got so used to using the KB on an iPad after all these years , I am annoyed by the fact it's not consistent, and based on using an iPhone and iPad , the iPad Pro KB is the odd one out. The above shows the frustration . The one thing that annoys the crap out of me is the placement of the emoji key....WTF apple, I constantly hit it trying to type numbers fast.
Do you know what i mean now? Typing should be consistent on all my idevices . So here I am on holidays in Norway and I've taken my iPad Air 2, it's a better experience , and I'm typing this on it.
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Ironically, iPad's biggest competitor is the iPhone Plus. And it does the same basic crap as the iPad Pro while outselling it at an alarming rate. The fate of the iPad is either MacOS'd, or it gets iPod'ed.
Weird ads don't really get you anywhere - like these Sony ads for their really expensive (at the time) PS3:
PS3's at the time were just status symbols due to their high price.
Maybe that's what Apple wants with the iPad Pro?
People have not been saying "end of on-ground networks" for years. No matter what way you spin it , at this point once iPhone declines and is seen as old by their customers...Apl has no plan for that. Its a decade old and is in fact a glorified touch iPod with LTE that's even older. Look AOL still exists and has customers, they overpay..so perhaps that is the path Apl takes.
Apple needs to differentiate the ipad Pro for creative types as the wacom killer of choice. Marketing as 'better than a computer' is a catch-all Balmer tactic that has no basis in reality.
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Talk to me once a file manager is added to ios for ipads. Until then it's a glorified toy.
iPad Pro aside, I actually quite enjoy these ads. More fun than a lot of what we've been seeing lately.
Do people really still frequently get viruses in 2017? I haven't heard someone say that in years.
After Microsoft fixed up security issues in the move to 64 bit Windows, mostly killed IE, and built-in anti-virus you've really got to be trying hard.
After Microsoft fixed up security issues in the move to 64 bit Windows, mostly killed IE, and built-in anti-virus you've really got to be trying hard.
Dropbox and documents.
I don't understand this obsession with file managers. Feels like a relic from the days of manually resizing app windows and hierarchical file directories.
Well, for starters, all my files are stored in Dropbox and synced to my iPad via the documents app.
For teaching, I download the documents I need to Notability directly from Dropbox itself. On occasion, I scan a document with Scanbot and pass it to notability via the share-sheet extension.
Email apps now allow me to attach files directly from within the apps themselves.
Zipped files can be managed from within the documents app.
Can you list a few scenarios where I would need to be passing files and folders from one app to another on a regular basis?
Do you have an imagination?
For example I downloaded 25 movie files from an eLearning platform with a download manager. Tell me your approach how to move efficiently the selected movies to my application VLC?
I wonder what Apple's vision is for external displays on iOS. I can't imagine any way it could work and not be awful, but it's an important nut to crack - I use 3 24" monitors at work, and even if all my application needs were met, my need to see many things at once would not be.
I agree, and I think what people are looking for is an iPad using a touch friendly macOS with X86 application support. So in reality, we just want a Mac tablet. The Surface Pro has almost got it right, and if Apple could do that in a better way then everybody would be happy.
Assuming you have downloaded them to Documents, simply select the file and use the share sheet extension to open them in the VLC player app?
Alternatively, you can open the files directly from within the VLC player app itself.
What exactly is the problem here?
I don't want to do this step 25 times. It is a stupid task.
Use your brain cells, people...
iPad Pro sales are lagging, which is why Apple is advertising it. You don't advertise something if sales are great. If you are going to advertise the iPad Pro, what features are you going to promote that will appeal to the majority of buyers? Not the pencil. Not the larger screen. Not touch.
As far as the ads themselves go, they are great. Short, to the point, memorable, and much more like the beloved Apple from Jobs' days. Those of you squawking about specs, Apple never advertised or sold on specs. These ads are consistent with that POV. The use of Twitter is obviously targeting millennials. It's alive enough to have played an integral role in getting one of the worst presidents in US history elected.
The fact that Apple's stock price is at an all time high should NOT be a source of comfort or pride. Stock prices fall when companies take risks, but rise when there is stability. The take-away here is that Apple is not taking any risks, not rocking the world with something new and untested. In other words, zero innovation coming out of a company that was built on it. Most of Apple's innovation came when it was struggling, when it had low market share, and when it was trying to prove its relevance. Now it's a behemoth, the stock price reflects that, and Apple is acting appropriately.
As far as Tim Cook is concerned, he is a great manager. What he is doing is managing Apple, steering the ship so to speak. He is not a product visionary. He is not a Steve Jobs who could look at an idea and tell if it's good or not. He relies on those around him to tell him those things. He forms business units and product teams, his world is a flowchart of reporting structure, and he makes decisions based on what those around him advise. He does nothing on gut or instinct because he has no guts or instincts. He is like the 2x4s in your walls. He holds the house up and gives it structure, but has no ability to make your house inviting to others.
The old Apple is gone and we need to get used to it. Mac Pro is dead. iMac is dead. Peripherals are dead. And MacBook Pro will be dead once Apple can find a legitimate way to bridge the laptop and tablet that also matches up with its established supply chain. The only innovation is going to come from those who leave Apple to form their own little startups to challenge the new status quo.
Apple is the new Microsoft.
iPad Pro sales are lagging, which is why Apple is advertising it. You don't advertise something if sales are great. If you are going to advertise the iPad Pro, what features are you going to promote that will appeal to the majority of buyers? Not the pencil. Not the larger screen. Not touch.
As far as the ads themselves go, they are great. Short, to the point, memorable, and much more like the beloved Apple from Jobs' days. Those of you squawking about specs, Apple never advertised or sold on specs. These ads are consistent with that POV. The use of Twitter is obviously targeting millennials. It's alive enough to have played an integral role in getting one of the worst presidents in US history elected.
The fact that Apple's stock price is at an all time high should NOT be a source of comfort or pride. Stock prices fall when companies take risks, but rise when there is stability. The take-away here is that Apple is not taking any risks, not rocking the world with something new and untested. In other words, zero innovation coming out of a company that was built on it. Most of Apple's innovation came when it was struggling, when it had low market share, and when it was trying to prove its relevance. Now it's a behemoth, the stock price reflects that, and Apple is acting appropriately.
As far as Tim Cook is concerned, he is a great manager. What he is doing is managing Apple, steering the ship so to speak. He is not a product visionary. He is not a Steve Jobs who could look at an idea and tell if it's good or not. He relies on those around him to tell him those things. He forms business units and product teams, his world is a flowchart of reporting structure, and he makes decisions based on what those around him advise. He does nothing on gut or instinct because he has no guts or instincts. He is like the 2x4s in your walls. He holds the house up and gives it structure, but has no ability to make your house inviting to others.
The old Apple is gone and we need to get used to it. Mac Pro is dead. iMac is dead. Peripherals are dead. And MacBook Pro will be dead once Apple can find a legitimate way to bridge the laptop and tablet that also matches up with its established supply chain. The only innovation is going to come from those who leave Apple to form their own little startups to challenge the new status quo.
Apple is the new Microsoft.