apple will include the "new" iphones in the deal when they are released. right now apple is already clearing inventory for the new ones. if they announced back to school with the current iphones they would probably run dry with all the increased sales from the promo. apple doesn't want to run out of inventory and have nothing to sell... so when the new iphones are released they will be included in the promo. i remember working during back to school season at the apple stores and man was it painful. you would constantly miss your goals for applecare, one-to-one, procare, etc. there is no time to talk to customers because it is so busy, so if you bring this stuff up the customer would think you are just trying to "add it on" which we were, because apple expects you to sell it. because the stores were so busy the customers would like to just get in and get out. some customers wouldnt even enter the stores because they were so busy. advice, come early in the morning. weekends are a no-no. seriously, back to school season was aweful. same with holiday seasons. dont miss those days. like i said, new iphone will be included in promo.