Apple Leaks iPhone XS, XS Max, and XR Names on Apple.com Ahead of Official Announcement

[MrGimper]

Oh come on, Plus was terrible!

May be, but it was a first attempt/logical choice for a new form factor. This time they are changing the name for zero reason.

 

[Abazigal]

XS Max? Is that the best Apple can do?

Syllable-wise, it's really not much different from say, a 6S+.

Assuming of course, you read "X" as "ten" and not "X".

 

[Michael Scrip]

The 5c was being sold at the same price as a discounted iPhone 5. Spec-wise, they were virtually identical. With the iPhone 5, even if I bought it a year later, other people won't know, and I would be seen as using an iPhone which was at one point in time the "best" that Apple had to offer (in 2012).

With the 5c, all pretense goes out the window. You know at a glance that I bought the cheaper iPhone. When the 5s could be had for an extra $100.

I think Apple has learnt enough from the 5c fiasco to not repeat it again. It will be interesting to take note of Apple's messaging during the iPhone keynote later, how they try to hype up the iPhone Xr without making it painfully obvious that is the cheapest option available.

But won't that still be true today?

If you have a notched iPhone with a single camera (iPhone XR) then people will know you bought the cheaper iPhone.

Also... who cares what people think?

If you're that worried... pony up the extra dough for the XS or XS Max!

 

[OllyW]

Syllable-wise, it's really not much different from say, a 6S+.

Assuming of course, you read "X" as "ten" and not "X".

I think most people will read it as an X, especially now it has another letter attached. I also think Excess Max will be a nice match for the price of these things.

 

[Digger148]

As long as one says "Ten" instead of "ex" these names are ok, though, "Tennis Max" is very ZTE-ish and Tena(R) sounds like the incontinence fighting lineup.

 

[Abazigal]

But won't that still be true today?

If you have a notched iPhone with a single camera (iPhone XR) then people will know you bought the cheaper iPhone.

Also... who cares what people think?

If you're that worried... pony up the extra dough for the XS or XS Max!

The iPhone (and Apple in general) is as much a lifestyle brand as it is a very capable mobile device. I think there are a lot of people who do buy an iphone for the "prestige" and would care about being seen as having the latest and greatest. We posters here may like to think we are above such "petty concerns", but we probably don't get to speak for the majority either.

Which is why I say it will be interesting to watch how Apple introduces the 3 iPhones later, and their sales pitch in particular. Especially since this iPhone Xr looks set to form the bulk of iPhone sales for the rest of the year.

 

[simonmet]

Maxi Pad anyone?

 

[arkitect]

Maxi Pad anyone?

I Laughed out Loud.

 

[zarmanto]

Why no one complained when htc launched the one max? Or when samsung launched the J7 max?

Because we fully expect 2nd-tier providers to offer 2nd-tier efforts in all areas of their business. Apple has historically (and quite successfully, I might add) marketed themselves as the 1st-tier "premium" brand... so some of us are actually a bit disappointed when they blatantly phone it in. (No pun intended.)

 

[Michael Scrip]

The iPhone (and Apple in general) is as much a lifestyle brand as it is a very capable mobile device. I think there are a lot of people who do buy an iphone for the "prestige" and would care about being seen as having the latest and greatest. We posters here may like to think we are above such "petty concerns", but we probably don't get to speak for the majority either.

Which is why I say it will be interesting to watch how Apple introduces the 3 iPhones later, and their sales pitch in particular. Especially since this iPhone Xr looks set to form the bulk of iPhone sales for the rest of the year.

I'm just seeing how Apple's present-day iPhone lineup ranges from $699 to $1149

That's quite a big range for a single year of new iPhone models.

They surely can't expect everyone to buy the most expensive one... and I certainly wouldn't shame someone for not buying it either!

#endphoneshaming

 

[Lerxt]

Getting seriously sick of the Samsung Army that springs up on this board whenever Apple does something new.

 

[terrapinjess]

So basically we have the iPhone Expensive (XS), iPhone Expensive Max (XS Max), and iPhone Expensive Really (XR).

 

[chooyoshi]

Because we fully expect 2nd-tier providers to offer 2nd-tier efforts in all areas of their business. Apple has historically (and quite successfully, I might add) marketed themselves as the 1st-tier "premium" brand... so some of us are actually a bit disappointed when they blatantly phone it in. (No pun intended.)

How is samsung a second tier company when it's no.1 in market share? Htc maybe I can understand

 

[Mr. Dee]

Apple is likely gonna do this for the next 2 to 3 years until cost of OLED comes down to make it mainstream.

 

[andreiru]

Erm.. Is that a joke? May as well come up with a new name entirely.. Apple phone new 1?

 

[insomniac86]

Plus suggests that the larger iPhone has some other improved feature beyond a larger display, such as a better camera.

Max implies just a larger screen.

If the only difference between the iPhone XS and XS Max is the screen size, then the max name makes perfect sense.

R probably refers to the Retina display for the cheaper iPhone.

S would denote “super-retina”, possibly referencing the higher PPI of the OLED displays.

Makes sense to me.

I agree with your first point regarding Max.
But the rest of the comments... *****?

All the iPhone's since iPhone 4 (the first of its kind) have had retina screens.
the S has always been used for the Second release of the same body design. 4 4s, 5 5s, 6 6s etc.

 

[LiE_]

How do we know this isn't just a fake map XML map? Anyone can knock up a site map in a few minutes.

Also isn't the URL https://www.apple.com/us/shop/goto/buy_iphone and not https://www.apple.com/buy_iphone/iphone_8

 

[Glideslope]

Getting seriously sick of the Samsung Army that springs up on this board whenever Apple does something new.

Same happens on Samsung forums.

 

[Michael Scrip]

Same happens on Samsung forums.

There are Samsung forums?

 

[DNichter]

How is samsung a second tier company when it's no.1 in market share? Htc maybe I can understand

I think he/she is referring to the top tier for smartphones. Right now Samsung (or any other manufacturer) doesn't have any phone that competes with the iPhone in sales. The market share you speak of is full of cheap low to mid tier phones.

 

[Glideslope]

There are Samsung forums?

Are you staying safe in NC?

 

[davester]

XS Mas. Wow, such a bad name.

Merry XS Mas

 

[whsbuss]

Fox business just reported the Xs Max as a 6.8" screen starting at $1100 - WOW

 

[Michael Scrip]

Are you staying safe in NC?

Yep! Hopefully it will just be a smaller tropical storm by the time it hits here (middle of the state near Charlotte)

 

[chooyoshi]

I think he/she is referring to the top tier for smartphones. Right now Samsung (or any other manufacturer) doesn't have any phone that competes with the iPhone in sales. The market share you speak of is full of cheap low to mid tier phones.

Galaxy S and note series?