N. Electron said:
Folks,
As some of you may be aware, Apple is hosting a big media event on September 7. It is billed by Apple as being at least as big as the original iPod introduction.
Well, I have travelled back in time to tell you how it's going to shake down. And it is definitely big. Unfortunately, I don't remember it verbatim, but I will give you the broad strokes.
(I did this for some friends of mine before Apple announced the move to Intel too, for kicks, and they seemed to appreciate the favour after it turned out to be 100% correct (including the legacy emulator, and the introduction of fat binaries along with the XCode version that makes them). So I thought I would do the same for all of you fine folks.)
(Apple Lawyers please note: I have not signed any sort of Apple NDA. Furthermore, no NDA was violated by the person who provided me with this information; namely, Steve Jobs himself, during his keynote--which hasn't happened yet.)
First, after blahblahblahing about Apple's successes (how many songs they've sold on iTunes, the coolness of podcasting, etc.), Jobs introduces iTunes 5.0, with video blogging and podcasting. When an update comes out, iTunes automatically downloads the podcast. Steve demos subscribing to and downloading a video podcast using iTunes software.
He then goes on to announce that iTMS is now "iPod Media Store" (or something similar; can't remember what the exact name was), and will now sell, starting immediately, music videos and full-length movies. Had to seal some major deals for this one.
Next, Steve reveals that he has been talking with some more important people and that some TV shows will start podcasting via the store. Pay for the season, and get a podcasted update every time a new episode comes out. For seasons that are already over, you can alternately buy and download the whole thing, or individual episodes. This whips Tivo, and whips it good.
Then, he starts talking about iPods. Here come the iPod upgrades. Nothing amazing to report here. Except...
Steve: "But what if you want to take your movies with you?" The answer: the new video iPod. Thanks to the H.264 codec, you can store several HD DVD quality movies (or hundreds of TV show episodes) on the iPod. Also, the new processor that they use supports H.264 encoding in hardware, so you can play the HD DVD quality movies either on the colour iPod screen or the TV.
Then he goes on to say: "Now you can watch your downloaded movies by hooking the computer up to the TV in the living room. Or even better: beam it." Introducing Airport Express with video streaming, and a video connection for your TV. This allows you to beam movies straight to your TV from your powerbook. He demos a movie being streamed to the screen from a Mac.
Steve: "But there is still a problem: any time you want to change what's you're watching on the TV, you still have to go over to the computer to do it. So we decided to allow you to control what you are watching right from your sofa." Here he changes the movie playing on the screen demos using an iPod -- that isn't plugged in. Introducing Bluetooth support in the iPod, allowing remote control of a computer. "The iPod is the new remote control."
Steve: "While we were at it, we decided to build Airport into the iPod too." He demonstrates buying a video from the store on his iPod, wirelessly. Video is downloaded directly to the iPod. iPod then beams the video directly to the big TV screen, connected to the Airport Express. "So you can actually use any available wireless internet connection to buy a video, anywhere, on the spot." Uproarious applause. "Suppose you're at your friend's house. You can buy a movie, download it, and if the TV is hooked up to Airport Express, even watch it, right there on your friend's TV, without leaving the sofa. No strings or wires attached." Crowd goes nuts.
Steve: "And your Mac will automatically detect when there is new media on the iPod, even wirelessly, so you can have the Mac get the video off of the iPod onto the Mac, where it can be used as the master copy to burn your own DVDs." More hoopla.
Steve: "One more thing..." Ed Zander appears and introduces the iPhone. Looks sort of like a phone version of an iPod -- very Apple. Uses the Cingular network in the US and O2 network in the UK. Has Bluetooth, allowing "remote control" capabilities like the iPod. Also has Airport, to allow calls over a wireless hotspot, and buy music and videos from anywhere, right on the phone.
As you can see, the keynote's a doozy. I might have mixed up some of the details (I'm going by memory), but you get the idea.
Back to the future,
Narcoleptic Electron