Apple Releases Four New Apple Watch Ads Showing the Device Used in Daily Life

[c55]

That would mean every commercial ever had the same effect on consumers which clearly isn't true.

television advertisements nowadays are made to persuade the user to go "that's really neat - I should visit [company's website] and read all about it." The other stuff you said would be useless today, there's no need for the user to know all the information right away. They aren't ordering on a 1-800 number, they are ordering on the Internet - which contains much more information than any 30 second commercial could ever give.

 

[nando87]

Never said ethics were absolute.

Many demonized "unethical" individuals are some of the most smart working and hard working people out there with lots of envious enemies. The current Donald Trump trashing is a great example of this.

Well some say Donald Trump trashing I say advertising Donald Trump for free.

 

[citysnaps]

Buy the Apple Watch, it will change your life to the best. My Watch changing my habits, I am standing more, increasing my moving goal and I am going to fix this green circle, at least 15 min. as a start. Green circle is impossible to cheat — it is a real challenge.

You're right on that. The good news is being determined to close it everyday, sometimes even twice around if say it's sitting at 45 minutes, I'm down 10 pounds in six weeks.

 

[Soccertess]

Three things did it for me. 1) Rumours of a camera in the second-gen.

Glad you're happy with your purchase though!

How useful would the camera be? What would be some good applications? Personally I wish Apple had bought SCiO and thought of a way to incorporate it on the watch. But probably would be awkward to scan stuff though.

The other wish item (which I know people will hate on) is if it was compatible with Android devices. Would be nice to be able to use messages and other features with people who use Android phones, or people who dumped the iphone a while back. I think it would be a Trojan horse to start making them think to come back.

 

[c55]

A camera in the Apple Watch could be one of the worst rumors I've heard recently. I can't imagine Apple doing something that crazy ever. Decent cameras are still way too big and use too much power to fit into a watch.

Those waiting for second gen's: you'll get a thinner, lighter Watch. Possibly more color options (both bands and watch itself), longer battery life, larger internal storage, a more efficient processor. That's about all I can see Apple doing.

 

[Nausicaa]

Just a general observation based on some of the comments in this thread - people who spend $400+ on an Apple Watch to start "exercising" remind me of people who buy expensive Wacom products to learn how to draw, or a nice Taylor before they know any chords. Seems like more of a justification for consumer lust than any real interest in the activity itself, and bound to be short lived.

 

[thekeyring]

How useful would the camera be? What would be some good applications? Personally I wish Apple had bought SCiO and thought of a way to incorporate it on the watch. But probably would be awkward to scan stuff though.

The other wish item (which I know people will hate on) is if it was compatible with Android devices. Would be nice to be able to use messages and other features with people who use Android phones, or people who dumped the iphone a while back. I think it would be a Trojan horse to start making them think to come back.

Just felt like the kind of feature I would miss if I bit the bullet too soon. Though I see your point.

It's like the new 15 inch MBPs. I knew for most of its life, my MacBook wouldn't be the fastest as I plan on using it for years, and that it would he an incredible upgrade coming from a non retina 13 inch MBP from 2012. However, I wanted to wait for Force Touch.

 

[mactumors]

Which Arcade Fire song does the first two of these sound like?

 

[djcerla]

I don't buy the rev.1 as an excuse for an unpolished product, especially from Apple which then has ads that state hardware+software=harmony (or whatever that ad said).

"Unpolished"? Hardware wise is perfect, no "-gates" whatsoever this time around. As opposite, real world performance far exceeds Apple's claims (battery, waterproofing).

Software works amazingly, with no bugs at all in my experience. It's the most polished experience I have ever had in a new Apple product category, and my first Apple was a 7100.

I don't use apps BTW, because until 2.0 it makes no sense.

 

[pittpanthersfan]

The Goals video has to have been scored by Trent Reznor.

 

[Winni]

A camera in the Apple Watch could be one of the worst rumors I've heard recently. I can't imagine Apple doing something that crazy ever. Decent cameras are still way too big and use too much power to fit into a watch.

Those waiting for second gen's: you'll get a thinner, lighter Watch. Possibly more color options (both bands and watch itself), longer battery life, larger internal storage, a more efficient processor. That's about all I can see Apple doing.

That's the problem with the Apple Watch right there: Eventually, there will be a next generation, and eventually, Apple will drop the soft- and hardware support for the watch and it will become an obsolete device that will be incompatible to the other device that it needs to function - the phone.

Can anybody imagine this to happen to a real watch like a Tag Heuer, a Rolex, a Cartier? Those watches were made to last throughout the life times of generations of owners. The Apple Watch probably won't even last three years until it becomes totally out-dated and useless. And there is no phone contract accompanying this thing to subsidize it, so this is going to be a very expensive lesson for their owners.

People replace their (subsidized) phones every two years - that's something most people squeeze into their cash flow. But spending hundreds or even thousands of bucks every two or three years on a new gadget watch that has no solid, lasting value? I don't think that's gonna fly on the long run.

For the price of certain Apple Watch combinations one could also buy a (rather low-end) Rolex Submariner, for example - which is a watch that won't lose any of its values for DECADES to come, because it simply has real value and just won't become obsolete or will stop functioning because its battery is dead and cannot be replaced anymore or because its software is no longer compatible to current smartphones.

Real value (as in value of materials) and longevity are serious problems for Apple in this niche. The people who usually spend that amount of money on watches probably look at Apple's watch and immediately associate it with plastic toys coming from a chewing gum vending machine. It's a bit like trying to sell jewelry made of gorilla glass to a person that's used to buying diamonds. Good luck with that.

 

[liuping]

Just a general observation based on some of the comments in this thread - people who spend $400+ on an Apple Watch to start "exercising" remind me of people who buy expensive Wacom products to learn how to draw, or a nice Taylor before they know any chords. Seems like more of a justification for consumer lust than any real interest in the activity itself, and bound to be short lived.

People don't have to have "any real interest in an activity" to benefit from the watch's fitness tracking and reminders. That's the beauty of the Apple Watch.

The notifications are just reminder some people need to be a little more active. It let's know know you'd been sitting at you desk for over an hour and need to get up, etc. It's not going to turn a couch potato in to a marathon runner, but it very well may get him/her off the couch a little more than before. I know it has for me.

 

[citysnaps]

Just a general observation based on some of the comments in this thread - people who spend $400+ on an Apple Watch to start "exercising" remind me of people who buy expensive Wacom products to learn how to draw, or a nice Taylor before they know any chords. Seems like more of a justification for consumer lust than any real interest in the activity itself, and bound to be short lived.

Can you cite the comments you're referring to?

 

[Chupa Chupa]

television advertisements nowadays are made to persuade the user to go "that's really neat - I should visit [company's website] and read all about it." The other stuff you said would be useless today, there's no need for the user to know all the information right away. They aren't ordering on a 1-800 number, they are ordering on the Internet - which contains much more information than any 30 second commercial could ever give.

Sure, because that's exactly what I do when I see a beer or food commercial. It think neato. I'm gotta go get me some Samadams.com web action. No.

A) what you wrote is a gross oversimplification going back to my original point that not all ads are created equal or have the same c. And B). Advertising has evolved over the centuries but its reason for being has not: to sell product or service.

I would also disagree with your point that users don't need to know the AW doesn't work without an iPhone at outset. It's kind like of a bait and switch tactic (in function, not legally) getting the customer in the store and then the associate says "you need to sync it with an iPhone. Oh, you don't have an iPhone. Let me show you those first." You assume the customer is going to the web site to do research but most consumers don't, esp. with tech. They go to the store and have someone explain it to them. So the ad is not doing anything illegal, of course, but it is a bit untruthful by not disclosing a key fact. That makes it closer to an old fashioned snake oil salesman than a candidate for a CLIO award.

 

[djcerla]

And there is no phone contract accompanying this thing to subsidize it, so this is going to be a very expensive lesson for their owners.

Just like iPads, I guess?

For the price of certain Apple Watch combinations one could also buy a (rather low-end) Rolex Submariner, for example - which is a watch that won't lose any of its values for DECADES to come

Past performance is not a good indication of the future one. People will slowly but surely start adopting this technology and at one point, say when sensors will be able to predict an incoming heart stroke, nobody in their right mind will want a Rolex anymore. Value will plummet, as there is basically no huge intrinsic value in a Rolex (and I say this as a Rolex collector). I'm getting rid of my Rolexes, starting with the ones I bought only for investment.

 

[liuping]

Looks great in theory but in reality it just doesn't work so well.
Not because the Apple watch is not a great product but because if you are abroad you most of the time do not have internet access. Data plans for other countries are really expensive. I spent the last 3 weeks abroad with my Apple watch and it was practically useless outside of the Hotel.

You should look into the T-Mobile plans. They have free texting and data in over 120 countries all over the world. (http://www.t-mobile.com/optional-services/roaming.html). It even worked in Russia during my recent visit to St. Perersburg. I was pleasantly surprised.

 

[Benjamin Frost]

Watch allowed me to use new kind of apps.

I am iOS developer, making an app for tracking caffeine with iOS 8 Health integration. I started with iPhone app. Week passed and I was forgetting / too lazy to add my caffeine samples. What the point of making an app if you don't use it? It all changed when I finished Apple Watch app. It works fast enough even with watchOS 1.0, and I am using it for a month every day. Never skipped a cup.

Please email me if you interested in beta http://borisy.net/caffeine++

Life's too short for caffeine samples.

And that graph...my poor eyes.

 

[LizKat]

They left out the daily use video where the sunrise/sunset time doesn't work randomly, the part where you can't check your calendar further than six days out, the part where you answer the phone on your actual phone.... and the Watch keeps ringing, the part where apps are ridiculously slow to load, the part where Siri dictation randomly doesn't work at all (no words appear on the Watch while it "thinks"), the part where "Hey Siri" doesn't work consistently and you're left slightly embarrassed... and all the other bugs that absolutely infest the Apple Watch.

And yes, I do still love my Watch. But boy, does it need some work..

(And if it sounds like I'm bitter, it's because I am.)

Surely you're scoring hundreds of early adopter points! Set of steak knives for... 100k points?

 

[a2rael]

Maybe I'm just not a fan of those ads, but they made me realize just how little I need an Watch. Pictochat for your first seems to be one of the main features pushed, and I cannot see the appeal.

completely agree. really thought about getting one when they came out. . . happy I haven't.

 

[CFreymarc]

Well some say Donald Trump trashing I say advertising Donald Trump for free.

You get it! There is not such thing as bad press.

 

[ProjectManager101]

The hilarious thing here is your failure to see the irony in your statement.

The sad thing is the actual reality of yours.

 

[LizKat]

I actually do want an Apple watch, but not now, since my large iPad needs to become a refurb Air 2 or else a Pro, whichever of those finally grabs my money. Budgets are a drag but I know not to ignore mine. Juggling is something else. And meanwhile, now that I've seen that blue iPod touch, the watch might be hanging in the back seat for even longer than the Ipad update. I'm often an early adopter but this time just a wannabe. It may be all the fault of whoever signed off on adding blue to that Ipod touch lineup.

The ads are nicely done and even fun to watch, but seem a bit too much like ads that suggest if a guy drinks this or that beer he'll end up on a beach in a fancy convertible full of hot chicks. Wear this watch, end up in Europe on vacation!? The ad with the mom and crying baby is more realistic. But, and interestingly, it's not quite as much fun to watch as the other ones. Would be fun to know if it sells more watches.

 

[iBlazed]

The sad thing is the actual reality of yours.

Too little too late, champ.

 

[trifid]

That's the problem with the Apple Watch right there: Eventually, there will be a next generation, and eventually, Apple will drop the soft- and hardware support for the watch and it will become an obsolete device that will be incompatible to the other device that it needs to function - the phone.

Can anybody imagine this to happen to a real watch like a Tag Heuer, a Rolex, a Cartier? Those watches were made to last throughout the life times of generations of owners. The Apple Watch probably won't even last three years until it becomes totally out-dated and useless. And there is no phone contract accompanying this thing to subsidize it, so this is going to be a very expensive lesson for their owners.

People replace their (subsidized) phones every two years - that's something most people squeeze into their cash flow. But spending hundreds or even thousands of bucks every two or three years on a new gadget watch that has no solid, lasting value? I don't think that's gonna fly on the long run.

For the price of certain Apple Watch combinations one could also buy a (rather low-end) Rolex Submariner, for example - which is a watch that won't lose any of its values for DECADES to come, because it simply has real value and just won't become obsolete or will stop functioning because its battery is dead and cannot be replaced anymore or because its software is no longer compatible to current smartphones.

Real value (as in value of materials) and longevity are serious problems for Apple in this niche. The people who usually spend that amount of money on watches probably look at Apple's watch and immediately associate it with plastic toys coming from a chewing gum vending machine. It's a bit like trying to sell jewelry made of gorilla glass to a person that's used to buying diamonds. Good luck with that.

I agree, imagine in 1-2 years when Apple releases a thiner, or rounder, or different shape/design, the fashion of watch use is fundamentally far more significant than 'phone fashion', ie, it'll be pretty sucky having an old Apple watch that you wear everyday if it's the 'old' design.

With iPhone it's somewhat different because you 'hide' the phone in your pocket and even when you put a case the appearance is also hidden.

I guess this 'fashion' factor would benefit Apple greatly because more people are gonna want to get new Apple Watch when it comes out. It's going to be interesting to see what happens to old Apple watch models, especially the premium ones...

 

[QCassidy352]

You won't know why you need one until you have one. The first day I was swarming for something to wow me. By the third week I couldn't imagine being without it.

I knew why I needed both the iPod and iPhone the minute Apple debuted them, and I ended up with a first gen of each. If I have to own the watch for a few weeks to know why I need it then I think something's wrong.