Relax man, its just advertising.
Its not so much the use of the actual word 'magical' but of its its abuse and wrong contextual usage.
Quite rightly - there is nowt in any way magical about ANY computer, metaphorically speaking or not .. its hardware, folks. It has no actual feelings .. only your own misdirected ones ...
It doesnt think. It has no 'magical' feelings. No. Really. I know this. How?.
I actually spoke directly to an iPad when I was in the Aberdeen Apple Store yesterday in fact - when I was up there visiting relatives an' that .. and I said "
Are you really magical?" Directly, like. To it. An' that.
So there was no way could it in any way be misconstrued that I was aiming my simple question to any other person or product in the Store. Just to this iPad. (And a top of the range version into the bargain)
And its considered response?. No blimmin' reply.
Thats what!.
Well.
I wasn't taking no reply for an answer.
So I thought ... "
Who do I talk to?"
I thought ... "
Who do I get in touch with?"
I could pay nearly seven hundred quid to reasonably expect to have a civilised conversation with what after all is the top-rank version of this new fangled half-arsed laptop thingy that looks like Shrek's iPod Touch or summink ...
And, I've got pride.
And I am not going to be 'talked to' like that by anyone or anything - let alone an IPad (whether it be top of the range or not)
So I turned to my wife and said "
Look - this iPad. If it was really magical wouldn't it be answering my questions in a civil fashion? Cos it clearly isnt"
She agreed. "
You're right. Its is a top of the range model of the iPad. Its supposed to be magical. You're not being unreasonable in expecting it to have the decency to expect it to give a civil answer back. You want to see someone about it. Go to the top man ...the Manager"
So I went straight up .. I stormed up. To the Genius counter.
Because, lets face it ... I've got a temper. I'm human.
Without any prior appointment made or owt. I said to the bloke there.
With all the dignity I could muster.
I said:
"Is this the way to run a computer showroom?"
