If you don't like the latest and greatest technology, there's nobody forcing you to buy it.
Everybody knows that they aren't forced to buy products, that's not the point. People should voice their concerns when they feel that Apple is making wrong technology choices, or acting primarily to increase its profit margins at the expense of better products. While this may be the "latest" technology, it certainly isn't the "greatest."
From CNET:
The only controls on the device itself are the on/off switch and the shuffle/llnear switch, Joswiak said. Apple will ship its own in-ear headphones with the Shuffle, but third-parties will be able to make their own headphones that have the controls, and they'll also make adapters that will let you use the controls with existing headphones, he said.
Whew! I mean, yeah, ya still gotta buy 'em, but...
Yeah, Klipsch is planning one at an approximate $100 price point. That will add a bit to the base price of the shuffle.
I agree. The people that use shuffles most of the time are not looking for the highest quality available. The people that I know that use the shuffle just for music use the original buds, and the ones that use them in the gym could benefit from the easier to access controls.
I use a shuffle and the first thing I did was throw away the Apple earbuds; they were terrible.