Nahh, even the 12 mini was $30 more expensive than the 11. Nowhere could you get one for "just" $699.
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Apple Reportedly Increasing iPhone 13 Prices to Compensate for Increased Chip Production Cost
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Actually that's not right. For instance I had (still have in a draw) an iPhone 6S and if you used zoomed screen mode as I did, the icons and text are bigger then on the 6.1" iPhones using zoomed screen mode.
So to make it easier in the eyes and get more readable text and icons, like the 6S has, I would have to get the Max. I think it's a silly price for a phone. But for the sake of my eyes I'll probably get one.
I currently have an XR but have tested the iPhone 12 in the store extensively.
So no, not all of us iPhone users get the Max because we want the 'best', we just want the easiest screen to use for our eyesight.
Also my fingers would probably appreciate a bigger keyboard anyway.
Many companies around the world are using the pandemic as an excuse to raise prices, not enough workers in the factories, raise prices, not enough lorry drivers, raise prices, not enough warehouse people, raise prices, not enough materials, raise prices, not enough coffee in company canteen, raises prices (ok that one was tongue in cheek) but it is what companies are doing, Apple being one of them in my opinion.
USD is the greatest scam coin in the world, no cap, nobody knows who can print new coins, 25% of all existing USD were printed last year (nobody knows where all that cash went, I hope you got some, that was 12 Tn USD, with a T).
It's not that prices increase, it's that the currency is depreciating rapidly.
It's headed for the big collapse. If you priced iPhones in salads, they would probably be cheaper than before.
Suppliers raise prices... well... the coin is just in free fall. That's all.
It's not that prices increase, it's that the currency is depreciating rapidly.
It's headed for the big collapse. If you priced iPhones in salads, they would probably be cheaper than before.
Suppliers raise prices... well... the coin is just in free fall. That's all.
Watch the latest episode of Russel Brand taking apart Apple's snooping on your pix - a rather comprehensive takedown, which illustrates just how ridiculous this is.
I am betting governments have forced Apple to do it, and Apple is trying to make it look good with the emotionally charged topic everyone agrees on save a few pervs. But make no mistake this is the beginning of on device reporting and censorship, and also the end of my relationship with Apple.
Clear phone all the way.
It doesn't snoop on you. What a killer feature!
IIRC, it was $699 if you were going through your carrier and $729 if you wanted unlocked/SIM free?
Totally agree. And yet there probably will be 100s of millions that buy this phone.
A free market is a great thing... one can decide if this new iphone (or any product) is for them. But don't you want a year or monthly raise of bonus? Why shouldn't Apple adjust it's prices. This "Apple is a rich company and therefore should subsidize my purchase" mentality has to go.
Trillion dollar company trying to become a quadrillion dollar company. Think of the shareholders!
And that is how you invite trolls to roast you - in style. 👍🏽
Don't worry. As the cost of components drops, Apple will also drop the price of their devices. 
Did you read the article? "Short supply" is not the reason costs are increasing.
The Android phone makers do not seem to be affected much, still happily shipping their units. 🤷🏻♂️
Comparing devices: I remember getting (still own it) the iPhone 7+ (128GB) in 2017. The price was $869. Assuming that the iPhone 12 is fair comparison (similar screen size, camera) , the current price, for 128GB, is $849 ($20 less) If you assume the 12Pro is a better comparison, the price is $999. That is a 15% increase over 4 years. Considering the additional tech that the 12Pro has compared to the 7+, a 15% increase in price is not crazy.
Why does MacRumors insist on calling all of Apple's updates "considerable" or "significant?" E.g, iOS 15 or iPhone 13. Are those two not clear examples of iterative advances which are not considerable or significant? It's getting to be a little silly.
You do realize that a newer tech device packing more tech is just redundant and not a feature, right? That's how tech evolves, it's not time static: of course a new iphone has to be better than an old iphone in order to be equivalent as time passes.
Although Apple has a lot of cash on hand, they don’t have trillions. When people say it is a trillion dollar company, they are referring to market cap which is the current share price times the number of shares that exist. Apple maintaining its margins is a key factor in retaining its market cap.
Personally I’m picking an iPhone 12 (6.1) refurbished next summer for my moms birthday. This is not the days of iPhone (2007) to iPhone 4 where you needed to have the latest iPhone every year. People are keeping their iPhones longer and Apple knows it.
Kind of goes against their ethos of offering the best possible product to customers. 6 year old tech and a price that is probably 50% above what it’s actually worth. They could have upgraded the CPU and GPU at least a few times in that period.
But that is Tim Cooks Apple. Overcharge for products that don’t actually add much on top of what was there before. Fragmented product lines when there is no logical reason for them to exist other than to be able to charge higher prices. He is basically John Sculley just that Apple has too much money and is ingrained in pop culture too much now to fail so he’s got away with it.
Which is truly sad. Anyone from any angle who calls the Fold 3 anything less the revolutionary tech is just a fanboy of whatever they are backing in defense.
It is absolutely 100% bleeding-edge hardware no matter how you cut it. Over and above anything anyone is doing out there.
Anyone who even pretends to be a true tech fan should applaud Samsung here for this and think it is cool tech.
If it wasn't $1800 then sure; and a bit more solid of an inner display (a few generations away). I can see the appeal of a bigger screen sometimes for sure.
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I'm fairly certain someone in the Apple Marketing department has taken this into account.
of course. . . . the comment had to do with whether the iPhone 12 or 12Pro was a more comparable to the iPhone 7+. The additional tech that went into the 12Pro may have been worth the 15% premium compared to the price point for the 7+. The 128GB iPhone 12 had a lower price than the comparable 7+ even with the tech advances.