I'm 99% sure that B2S will start next Tuesday (the 14th). There have been reports of store managers receiving new visuals (signs) to be opened tomorrow and the 14th. Tomorrow is guaranteed to be for everything/something announced today at the keynote. Nothing is scheduled for release until July (Lion) or later, which leaves B2S as the subject of the visuals to go up on the 14th. To corroborate, my school's campus computer store told me they heard they'd get an Apple announcement the week of the 13th. With Lion slated for next month, and iOS and the rest of iCloud later this year, all I can think of for next week is B2S must be starting. Plus, really, what other than B2S is Apple going to contact a University storefront about?? I'll be setting my alarm early on the 14th to be first in line. 