If there's one thing I think we can all agree on, it's that the people of Japan have been very lucky this year.
"It almost seems like if they were going to announce BTS soon, they would have gone straight from the last ad to the BTS ad. I don't like this."
I disagree. If they were to announce the back to school sale for the 14th, there'd be a drop in sales between now and the 14th. It behooves Apple to announce the sale after the close of business on the 13th, at 12:01AM ET on the 14th, or at 10:30AM ET on the 14th (when the apple stores open for business). That said, if they don't announce this deal soon, I'm going to freak out.