Apple's Dan Riccio Says 2018 iPad Pro 'Meets or Exceeds' Quality Standards of Design and Precision, More Info to Come

[myrtlebee]

Anyone remember Staingate? Apple apologists here were saying it was the user's fault for cleaning the screen wrong. It took Apple years to acknowledge the issue but the community backslash won in the end, and repair program was launched.

What about Error 53? Apple apologists were claiming bricked iphones were ok because of security, mass outrage ensued, community spoke up, Apple came out with update to remove bricking.

Throtlegate - mass outrage on this, Apple apologists said nonissue, mass outrage ensued, Apple launched discounted replacements but most importantly gave users health monitoring which they were purposefully banning before and a way to bypass the throttling.

MBP 2016 Keyboard failure - Apple apologists were dismissing issue saying it's isolated and not as widespread. The reports kept building up, Apple launched repair program.

The list goes on and on, here's what I've learned:

1. When a thread on Macrumors doesn't die, and posts keep building and building, usually it escalates and permeates into social media, and other news outlets pick up the story, and we get a response from Apple. It works almost every single time. Unfortunately Apple usually responds after mass outrage, that's how they operate, that's why criticism and "noise" is necessary. No "noise" = no reply from Apple, issue is hidden under the rug, that's a fact.

2. A lot of the "noise" is because when a legitimate issue arises, there is a group of people coming out with excuses to defend the indefensible, this adds outrage to those of us that see an issue that needs to be addressed and not hid under the rug like Apple usually tries to do.

Best post in this entire thread to explain the situation.

 

[Tonal]

That’s not what they said.

This is why the Apple bashers have no credibility.

If literally 1 iPad is bent, you guys starting saying “Apple ships defective products and won’t replace them.”

1) The quantity impacted is unknown. A few cases doesn’t automatically mean a design flaw or widespread issue.
2) Riccio’s statement simply gives us the tolerance and is largely generic. He never says they won’t replace iPads out of spec.
3) It would seem if it’s out of tolerance, you’d be eligible for a replacement.
4) We have no evidence anyone was denied a return or warranty claim for a bend.
5) As usual, people are overreacting.
6) The article even states returns are no more than usual.

This is likely a non story, but it makes headlines because there is a picture and a video of someone purposely breaking an iPad in half.

Anyone can bash Apple, especially if you owned one of these iPads. I think anyone who responds negatively about the situation loves their existing Apple products, but they won’t blindly accept major flaws that should have been caught before it left the factory.

You must understand how disappointing it is to spend a long time getting to/from the store, then come home and open the box to find something so blatantly defective that someone at final QA must have been asleep or else it would have never passed. If you were in their shoes, you would see this but not everyone does until they go through it.

And instead of Riccio giving a generic statement like you suggest, don’t you think the owner deserves a personal reply that addresses their specific concern if there are such few cases? Or do you think he is too busy because there are far more than “a few cases”?

I would agree that I would have returned it right away rather than wait for that window to close.

 

[Baymowe335]

Anyone can bash Apple, especially if you owned one of these iPads. I think anyone who responds negatively about the situation loves their existing Apple products, but they won’t blindly accept major flaws that should have been caught before it left the factory.

You must understand how disappointing it is to spend a long time getting to/from the store, then come home and open the box to find something so blatantly defective that someone at final QA must have been asleep or else it would have never passed. If you were in their shoes, you would see this but not everyone does until they go through it.

And instead of Riccio giving a generic statement like you suggest, don’t you think the owner deserves a personal reply that addresses their specific concern if there are such few cases? Or do you think he is too busy because there are far more than “a few cases”?

I would agree that I would have returned it right away rather than wait for that window to close.

Again, who is asking you to accept them? Riccio said it’s 400 microns.

I own an 11” iPad and it’s great. Does that mean they all are? No, but this story doesn’t mean they are all bent....WE DO NOT KNOW. Apple has NOT said they won’t replace or that a bend out of spec is something you’ll have to live with.

You can’t start this diatribe about getting home with a defective product if you have no idea how many are this badly impacted. This could literally be a couple cases. Apple makes 300M devices per year and their quality is industry leading. I can’t believe there aren’t more defective devices.
[doublepost=1545596660][/doublepost]

Who cares about a 120hz screen? I don't have one even on my desktop and don't miss or need it. Sure the iPad has a better battery. But my SP lasts long enough for me. And at $699 for the SP with M3 and keyboard was cheaper than an iPad. And will run real apps. It's not the fastest but the iOS "multitasking" and whatnot is a kludge at best and unworkable for many. I love that I can take it and my camera and have an on the road photo culling and editing machine. I love the touchscreen + pen, love that it's a real OS, etc. Surfaces also come perfectly flat out of the box.

Surfaces Pro's start at $749 and Surface Go's at $399. I'd take either over any iPad. Been there, done that have the scars and T-Shirt.

You ever use a 120hz screen? It’s pretty much my favorite thing about the iPad Pro. It’s also a universally loved feature in all reviews

You think the Surface is flawless? Well, they don’t ship nearly as many for starters, and by this report from Consumer Reports rank dead last in reliability.

https://www.theverge.com/circuitbre...-reports-hardware-freezing-shutdowns-problems
[doublepost=1545597105][/doublepost]

 

[ryanwarsaw]

You must've missed all the former Siri employee issues who weren't happy with Apple management.

That could be. My entire existence doesn’t revolve around the daily going ons of the Siri design team. Sorry I missed that.

 

[I7guy]

Anyone remember Staingate? Apple apologists here were saying it was the user's fault for cleaning the screen wrong. It took Apple years to acknowledge the issue but the community backslash won in the end, and repair program was launched.

What about Error 53? Apple apologists were claiming bricked iphones were ok because of security, mass outrage ensued, community spoke up, Apple came out with update to remove bricking.

Throtlegate - mass outrage on this, Apple apologists said nonissue, mass outrage ensued, Apple launched discounted replacements but most importantly gave users health monitoring which they were purposefully banning before and a way to bypass the throttling.

MBP 2016 Keyboard failure - Apple apologists were dismissing issue saying it's isolated and not as widespread. The reports kept building up, Apple launched repair program.

The list goes on and on, here's what I've learned:

1. When a thread on Macrumors doesn't die, and posts keep building and building, usually it escalates and permeates into social media, and other news outlets pick up the story, and we get a response from Apple. It works almost every single time. Unfortunately Apple usually responds after mass outrage, that's how they operate, that's why criticism and "noise" is necessary. No "noise" = no reply from Apple, issue is hidden under the rug, that's a fact.

2. A lot of the "noise" is because when a legitimate issue arises, there is a group of people coming out with excuses to defend the indefensible, this adds outrage to those of us that see an issue that needs to be addressed and not hid under the rug like Apple usually tries to do.

So you are saying a company that has over 1 billion idevices in circulation won't have any issues? I wouldn't even put the power management on that list because I think it's more hubris than substance. But everybody's mileage varies.

 

[macnerd77]

I am dumbfounded by how apple can think that this is acceptable. Even Microsoft would not let this through quality control.

 

[The Game 161]

I am dumbfounded by how apple can think that this is acceptable. Even Microsoft would not let this through quality control.

They likely wouldn’t see it as acceptable if it was all devices. They maybe see this as a very small amount affected.

 

[AppleDoesNotCare]

Are they that out of touch with reality?

First of all, if you want to make sure it is bent, how about using a straight edge, like a ruler to check?!? It's not that hard. Second, Apple Does Not Care! Just like antenna-gate, when Jobs said "Just don't hold the phone that way." Amazes me how brainwashed apple groupies defend this nonsense. And no, I am not an apple hater. I have 2 iMac's and an iPad Pro (last years - I'm keeping). I just don't drink the apple kool aid and follow them around like a zombie. Like trying to say the iPad Pro will replace my Surface Pro. IT'S NOT A COMPUTER THAT RUNS REAL SOFTWARE, TIM!! So, in conclusion, I guess Apple's response is "Get Bent!"

 

[xanderville]

So you are saying a company that has over 1 billion idevices in circulation won't have any issues? I wouldn't even put the power management on that list because I think it's more hubris than substance. But everybody's mileage varies.

Wow. He did not say that all. He merely gave examples of how the issues Apple has had were addressed with the possible help of these threads. Apple, along with other tech companies, are merely reactive to issues when they see the public has caught notice. So of course Apple can have issues. It’s about how they handle those issues

 

[narcolpetic-haze]

This company is gonna cause me to have a detached retina from all the constant eye rolling.

 

[halluxsinister]

No it doesn't. Just stop, Apple. Design over functionality is becoming a problem if this is your response.

Remember Steve Jobs’ original response to, “HEY! My iPod’s battery won't hold a charge anymore and it’s JUST beyond warranty?”

He said, “Tough. Buy a new one.”

This utter BS is nothing new from Apple.

 

[ipponrg]

That could be. My entire existence doesn’t revolve around the daily going ons of the Siri design team. Sorry I missed that.

There is no existing daily going ons. If you follow tech news (or even this site), you would’ve seen it. I suppose one would selectively choose to skip certain articles because it is irrelevant to them at the time.

https://www.macrumors.com/2018/09/05/former-employees-eddy-cue-siri/

 

[I7guy]

Wow. He did not say that all. He merely gave examples of how the issues Apple has had were addressed with the possible help of these threads. Apple, along with other tech companies, are merely reactive to issues when they see the public has caught notice. So of course Apple can have issues. It’s about how they handle those issues

No, he gave examples of some occurrences over the years and pretended only "apple apologists" could spin the truth. Same type of generalizations and labels that have continued to be used around here in fallacious debating tactics.

 

[limo79]

[QUOTE="halluxsinister, post: 26938853, member]He said, “Tough. Buy a new one.”.[/QUOTE]
Eco friendly company responsible for Earth and future They think that recycling and manufacture a new device with new battery require less energy than manufacture and replace just battery.

 

[Mickeymost1]

‘My iPad is bent by 401 microns, off with everyone’s heads at Apple!!’

Mine is also it’s 3 weeks old. Sending it back. Apple say if they cannot see a bend they will charge me. [NO THEY WONT]
[doublepost=1545609022][/doublepost]Apple say they know about bent but say it’s normal process of manufacture BULL ****

 

[Abazigal]

Apple will be fine.

That it took several weeks before we saw the first case being report suggests that this is likely an isolated incident. I have no idea how bad 400 microns is, but it’s probably nowhere as extreme as the photos suggest.

Most users will likely receive iPads in perfect condition and go on to enjoy using them. The few who aren’t satisfied with the condition of their iPads are welcome to return or exchange them.

Much ado over nothing. Talk about outrage for the sake of outrage.

 

[hugodrax]

My new Pro lays perfectly flat. If you have one that is bowed or curved, or have PERSONAL experience with this, please post a picture. I truly suspect this is quite the non-story.

It would have been a non story. All they had to do is just swap out a defective ipad with a good one. I never understand why companies spend so many millions in advertizement just to piss it away becsuse they refuse to eat the cost of a 1200 dollar tablet that had a defect.

 

[Mickeymost1]

Apple will be fine.

That it took several weeks before we saw the first case being report suggests that this is likely an isolated incident. I have no idea how bad 400 microns is, but it’s probably nowhere as extreme as the photos suggest.

Most users will likely receive iPads in perfect condition and go on to enjoy using them. The few who aren’t satisfied with the condition of their iPads are welcome to return or exchange them.

Much ado over nothing. Talk about outrage for the sake of outrage.

For the cost of the pad it should be perfect not bent. The last one I had was not bent. This is a disgrace

 

[hugodrax]

Apple will be fine.

That it took several weeks before we saw the first case being report suggests that this is likely an isolated incident. I have no idea how bad 400 microns is, but it’s probably nowhere as extreme as the photos suggest.

Most users will likely receive iPads in perfect condition and go on to enjoy using them. The few who aren’t satisfied with the condition of their iPads are welcome to return or exchange them.

Much ado over nothing. Talk about outrage for the sake of outrage.

400 microns is small. 1 millimeter = 1000 microns so 400 microns is less than half a millimeter.

All he had to say is less than half a millimeter. Not use that term which is not typically used by people.

 

[pmau]

Much ado over nothing. Talk about outrage for the sake of outrage.

The outrage is about quality control moved to the customer and Apple saying it is "normal".

If people would just exchange a few bent iPads and Apple would say "Oh, sorry. Please everyone fill out this return form. We send you an exchange unit ASAP."

But no, Apple says a faulty production process is fine and the resulting structural damage to the already thin casing os normal.

That is what pisses me of. If other people just complain about the microns, fine.
I'm pissed about the attitude.

And we all don't know what percentage of cases they have already thrown out and still letting faulty ones to packaging.

If people here do not get the this is indeed upsetting, I and this forum have different angles on reality.
For me, it's the f ' i n g attitude plus the super arrogant premium pricing.

 

[Abazigal]

400 microns is small. 1 millimeter = 1000 microns so 400 microns is less than half a millimeter.

All he had to say is less than half a millimeter. Not use that term which is not typically used by people.

I can’t visualise a bend of half an MM either.

 

[pmau]

All he had to say is less than half a millimeter. Not use that term which is not typically used by people

It's called framing.
If your sister goes on ten dates and says "7 guys found me extremely annoying", or "3 guys were totally fine."
If you say microns it sounds like low tolerance and precise engineering.

 

[Abazigal]

The outrage is about quality control moved to the customer and Apple saying it is "normal".

If people would just exchange a few bent iPads and Apple would say "Oh, sorry. Please everyone fill out this return form. We send you an exchange unit ASAP."

But no, Apple says a faulty production process is fine and the resulting structural damage to the already thin casing os normal.

That is what pisses me of. If other people just complain about the microns, fine.
I'm pissed about the attitude.

And we all don't know what percentage of cases they have already thrown out and still letting faulty ones to packaging.

If people here do not get the this is indeed upsetting, I and this forum have different angles on reality.
For me, it's the f ' i n g attitude plus the super arrogant premium pricing.

So basically,

We have no idea how serious the issue is or how widespread it is.

But we are still going to throw a hissy fit anyways.

 

[pmau]

But we are still going to throw a hissy fit anyways.

Yes, because you intentionally ignored what I wrote about Apples attitude and pushing QA on customers.

 

[Baymowe335]

For the cost of the pad it should be perfect not bent. The last one I had was not bent. This is a disgrace

That is simply unrealistic. Try to think critically.

When you 300M devices ANNUALLY, it’s literally impossible to be perfect.

The fact Apple is this good, with industry leading reliability, is nothing short of amazing.

Without data, you can’t just extrapolate this into a major issue. Apple is going to sell well over 12M iPads this quarter. If this were something major, you have heard sooner than a month and a half after release.