I baby my iphones. I baby my laptops and ipads. I expect these devices to break when dropped and surprised when they don't. My phones have cases and screen protectors.
Applecare costs $99 with the iphone 4. I just paid $250 for the max, but now that includes theft. 8 years later, including theft doesn't seem to be an unreasonable price jump to insure a $1400 phone.
We come full circle - for yourself and many others here, down playing this issue, as you take great care of your devices, this is a non issue. You guys are in fact the best Apple consumers , those who baby and protect their devices .
It’s the others that are the problem, those who use them as tools and treat r as tools .
As I demonstrated roughy from iPhone 1 to iPhone 5S , small incremental price increase - £709 and AppleCare £99
5s to iPhone XS - £1500 and £200 ridiculous- it’s doubled
Worse Cook raising his prices has meant Samsung etc also put theirs up ..... cause when Apple prices their phone at £999 to £1500, u go up to still be cheaper and make more profit. We all loose as consumers . Don’t worry, by the time Apple realises they are back to the sculley era, be too late , but if you parents ask to this break what the difference is between MacBook 12, mac book air 13 and MacBook Pro 13, cause they are confused , remember history ....but this time around, no Steve to come back and fix it....
Yes I moan cause I was an Apple customer through Sculley era..... Cook is another Sculley, who comes across as a SJW , nice guy etc etc - he just cares about $$$ , and not Apple like Jobs did. There is more to a company than just profit .... sculley did not get that , and almot ruined apple, but he took Apple from 500 million to 8 billion ....
[doublepost=1545756829][/doublepost]It’s xmass

so I’ll leave people with this quote . And the part that matters the most , the last part, what Apple was built for . Products for the people
“John Sculley ruined Apple and he ruined it by bringing a set of values to the top of Apple which were corrupt and corrupted some of the top people who were there, drove out some of the ones who were not corruptible, and brought in more corrupt ones and paid themselves collectively tens of millions of dollars and cared more about their own glory and wealth than they did about what built Apple in the first place which was making great computers for people to use.”
I went through the Sculley era.
What we see with the iPad Pro, and other products lately , is how Sculley took Apple from 500 million to 8 billion and almost ruined apple. That one is for the people who say financial gain is the only measure of success.
Recommend some of you who are policing this forum , do some reading , especially the Sculley Era and return of Jobs. I’m old enough to have been a Apple consumer during those . Seeing the top spec double in price under Cook..... think it through .... your salaries double in last 5 or so years ?
Merry Xmas !