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Hey Jony, please just make the iPhone a tiny bit thicker to accomodate a larger battery.

Then we won’t need this hideous accessory in the first place.

...or make it a lot thinner by jettisoning the whole battery to an accessory product (sold separately) like this. Most of "us" won't mind at all as soon as we believe Apple really would be "courageous" enough to kick the battery outside. In fact, we'll work really hard for free to try to convince anyone who can "think different" about this topic how genius it really is.

Plus, we'll get a "thinner" iPhone and that is the single most important "innovation" Apple can possibly make with any new iPhone... no matter what cost to us consumers.

Plus, plus, please keep the price of the battery-less iPhone the same. We really don't mind when you kick functionality that used to come inside OUT to an accessory item but leave the price the same. In fact, we LOVE profit margin expansion. That's much more important to us than keeping dirty, "antiquated" money in our wallets (we like thinner wallets too).

All ;)
 
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The design of this makes perfect sense to me and I love it. It doesn't add more volume just for the sake of making it one width the whole way through.

Just bothered they didn't include an iPad Pro-like Smart Connector so it didn't add extra height.
 
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Apple owns at least one patent on flexible battery packs, so I feel like there's gotta be a couple of other ways to approach this…
Do you know of any other battery pack that uses a different approach (than Apple's or Mophie's)?
 
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Apple should make fat and slim versions of all of their phones. or even a third choice - obese. Then there wouldn't be the need to buy works of Ive art to immediately cover them with dog shyt just to give a decent usability period.
 
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As customers around the world begin receiving Apple's iPhone 7 Smart Battery Case, it has now been confirmed that the charging case is rated for 2,365 mAh, a 26% increase over the iPhone 6s Smart Battery Case's 1,877 mAh rating.

iphone-7-smart-battery-case.jpg

Chinese technical certifications revealed that the iPhone 7 likely has a larger 1,960 mAh battery, as previously rumored, meaning Apple's Smart Battery Case can charge the smartphone fully with roughly 17% capacity remaining.


Apple officially says a fully charged iPhone 7 with a fully charged Smart Battery Case can provide combined talk time up to 26 hours, internet use up to 22 hours on LTE, and video playback up to 24 hours.

When the Smart Battery Case is turned on, a battery status is displayed on the Lock screen and in Notification Center to keep track of its charge level. The case has a silicone exterior in white or black, while the inside has a soft microfiber lining.

The iPhone 7 Smart Battery Case is available now for $99 on Apple's website.

Article Link: Apple's iPhone 7 Smart Battery Case Offers 26% More Charge Than iPhone 6s Version


...greaaaaat let's get one and put our jet black beauties inside :D
 
It's got an ugly hump, but this is the best battery case for the iPhone. If you charge the case while it's on the iPhone to 100%, the iPhone will use power from the case directly. This prolongs the life of your internal battery and you avoid the loss of power from charging your internal battery.

iPhone battery case:
Battery case -> iPhone <- Internal Battery

Other battery cases:
Battery case -> Internal battery -> iPhone.
Theoretically this makes sense, but if you "only" use your battery cases's battery it could be bad for the internal battery as well. Batteries are not supposed to be charged and left in a fully charged state for extended period of time. Today's batteries need to be used frequently to sustain maximum life.

I'm not discounting that Apple's method isn't' better for your internal battery, but rather both options degrade battery life. A person with a battery case probably doesn't even need to worry about a 20% decrease in battery capacity, as they have so much power at their disposal. My dad's battery is at 67% capacity and he will easily makes it through a day with his battery case.
 
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They are very complex and only those with a sophisticated understanding and a high degree of intelligence can appreciate how beautiful this device is. You were joking when you asked, making the fools feel bad for not getting it.

Apple isn't doomed. But it isn't special anymore either. It's a shame.

Lots of complainers here. Why don't people focus on potential solutions instead of the problem? One must wonder. Let's see mockups and textual descriptions of how the case *should* look without have any adverse affects on the operation and handling of the iPhone itself.

Apple just released a brand new iPhone with a custom-built application processor. True to their name, they did not just use off-the-shelf components to assemble their famed phone, like may Android assemblers do. iPhones also run its own iOS operating system. No Android, Windows or Blackberry device does. Apple is special in those regards. They have not lost their way. Consumer exceptions have just raised dramatically in the past few years. The bar has been raised, but there's a maximum threshold, and it's unrealistic to expect Apple to keep raising the bar to infinite.
 
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Lots of complainers here. Why don't people focus on potential solutions instead of the problem? One must wonder. Let's see mockups and textual descriptions of how the case *should* look without have any adverse affects on the operation and handling of the iPhone itself.

Apple just released a brand new iPhone with a custom-built application processor. True to their name, they did not just use off-the-shelf components to assemble their famed phone, like may Android assemblers do. iPhones also run its own iOS operating system. No Android, Windows or Blackberry device does. Apple is special in those regards. They have not lost their way. Consumer exceptions have just raised dramatically in the past few years. The bar has been raised, but there's a maximum threshold, and it's unrealistic to expect Apple to keep raising the bar to infinite.


Straight out of the Apple PR handbook ... they are busy again this morning, aren't they
 
I like how the Mophie does is backwards. Drain phone. Then turn as battery pack as needed to recharge.
That is wasting energy. Converting the battery case energy first into built-in battery energy wastes probably about 20% than using it directly to power the phone.
 
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I'd consider the Apple battery case under the following three conditions:
  • They make it look less pregnant
  • They put smart connectors on the back of the iPhone so the case doesn't need to be taller to charge
  • (disagree, deleted)
If the iPhone 7 itself has two extra hours of battery life, then I would be fine with a case that provides one additional charge. They don't need to go over that. I'd rather have a slim profile.

If they really wanted to sell these, they would build-in a headphone jack, lol. That's a joke, but probably also true.

Those are great ideas, especially the Smart Connector, which already exists and could be a great solution in cases like this (pun intended).

And as for the headphone jack, I had that exact thought, too. You can bet your bottom dollar that a third-party case with exactly that feature will be released before the end of the month!
 
Tempting (and it doesn't look as bad in person as it does in the photos), but then my magnetic vent mounts in the car are useless. They are terrific mounts and I wouldn't want to have to rethink all that.
 
because to me and many others that would make no sense. i want the pack to charge it when its low, not use all the power first then use the phone
Which is why you are not designing battery cases. For once, transferring the energy first from the external to the internal battery and then to the actual consuming electronics in the phone, looses probably in the order of 20% of the energy compared to the external battery directly powering the phone. But I guess you prefer to get less useful power out of given size external battery. And secondly, by first discharging the external battery, you have the option to use the phone without the external battery once the external battery pack is depleted.
 
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At first I thought it looked odd but now it looks... obvious. In a way, it's classic Apple design; minimalist, easy to use, distinctive and sometimes polarizing and no wasted space.
 
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