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"Halo effect"

"The halo effect describes an increased tendency for customers to purchase a Mac after first buying an iPhone. The term was first coined when describing a similar effect that iPod has had on Mac sales."

I think Apple is fantastic. Always have. But let's not inaccurately ascribe too much to them. "Halo effect" was not first coined around the iPod crossover phenomenon. It is standard marketing technology.
 
iWork is more comparable to Microsoft Works than Microsoft Office. It's a combination of a basic home publishing/word processing program (with fewer features than Word), a basic spreadsheet (with fewer features than Excel), and a very nice presentation program (with fewer features, but a better aesthetic, than Powerpoint).

No, it's not free; usually $79 (I think you can get it cheaper at school).

I'd recommend the MacBook for a student; it's $1099, but very upgradeable (unlike many other Macs).

Oh yea, I forgot to ask. I am a Mac newbie. Is this iworks bascially like microsoft office? Is it not normally included and is it included as part of the back to school promo? If I wait, do I not get it on the new model? Still toying of Dell vs Apple, but it's granny's $$ (not that I have unlimited $$-but $100-200 won't bother her either way-still thinking lower end Mac though as Dell can be had for $850 with all I need)
 
Uh, yeah

In regards to the last paragraph (below): the point of most promotions is to move old stock. Ever hear of the Wolfsburg limited edition? Yeah having one of those means you got suckered into buying a volkswagen just before the new model came out. Most are unaware of the "dilemma". As for the informed there is really no dilemma either, you wait for the new goods else wait anyway and get drastically reduced newly old model.

"For students interested in buying a new Mac at this time, the expiring Back to School promotion presents a bit of a dilemma. Apple is currently offering a new iPod Touch with most Mac purchases until September 15th. Rumors, however, predict that Apple will introduce new laptops as well as a new iPod Touch shortly after the end of the promotion."
 
"The halo effect describes an increased tendency for customers to purchase a Mac after first buying an iPhone. The term was first coined when describing a similar effect that iPod has had on Mac sales."

I think Apple is fantastic. Always have. But let's not inaccurately ascribe too much to them. "Halo effect" was not first coined around the iPod crossover phenomenon. It is standard marketing technology.

Very true.
 
I stand corrected... oops...

thank you for the correction. i just noticed that apple updated the promotion to clearly display that offer ends 9/15 right after i posted it. oops... i feel a little dumb...

dang this blows... i dont know what to do. my ipod just broke and i was planning on getting a macbook pro this month for school.

if i get it now, i can get $200 off and a free ipod touch after rebate.

but if i wait, i can get an updated more powerful macbook pro and a (rumored) newly designed ipod touch.

Then again, if i wait, i could be dealing with unstable, buggy software for a higher price... im sure everything will be fine with the new macbook pro, but most of apples high end mobile devices such as the iphone and ipod touch experience lots of bugs when they first come out. even the iphone 3g came out buggy.

i dont know what to do...
 
Curiously, here in England, my friends (and most others I know) perceive Macs to be great, but not worth the money. They're like "I'd get one, but it's only a computer and they cost too much".

Good thing really, don't want all my friends owning Macs - gotta have my own toy :)
-

If Apple's prices in the UK are anything like the rest of Europe, that doesn't really surprise me. Somehow, they seem to end up costing a lot more when you compare Apple's USD-versus-Euro prices.

Not that they don't cost a lot here, but Europe certainly has a better argument. :D
 
in a way i'm glad that people are seeing the light, but on the other hand i don't feel special anymore for owning a mac. :apple:
 
For students interested in buying a new Mac at this time, the expiring Back to School promotion presents a bit of a dilemma. Apple is currently offering a new iPod Touch with most Mac purchases until September 15th. Rumors, however, predict that Apple will introduce new laptops as well as a new iPod Touch shortly after the end of the promotion.

People always want the latest and greatest, and I'm the same way. But really - for the vast majority of what people use their computers for, the current processors are way overkill. So from a practical standpoint there's not a huge benefit to waiting for the new releases.

I'd been carting my C2D MacBook Pro from home to work, and back again, every day for the past year or so. I got a bit tired of doing this, so I decided to try an experiment - I brought my 5-year-old 1.25GHz PPC Powerbook (w/ 2GB of RAM) in to work, and am using that (at night I just lock it in a secure filing cabinet at the office). The Powerbook is obviously several times less powerful, processor-wise, than the MacBook Pro; but it is not significantly impacting my ability to do my job. Apps like Word and Photoshop launch a little slower; but seriously - the Powerbook is still fast enough so I don't even think about it.
 
-

If Apple's prices in the UK are anything like the rest of Europe, that doesn't really surprise me. Somehow, they seem to end up costing a lot more when you compare Apple's USD-versus-Euro prices.

Not that they don't cost a lot here, but Europe certainly has a better argument. :D

Excluding sales tax, MacBooks in the UK are about 1-2 percent more expensive than in the USA.
 
iWork is more comparable to Microsoft Works than Microsoft Office. It's a combination of a basic home publishing/word processing program (with fewer features than Word), a basic spreadsheet (with fewer features than Excel), and a very nice presentation program (with fewer features, but a better aesthetic, than Powerpoint).

Let's not forget that even though they are mainly for consumer user Pages, Keynote and even Numbers have features that Word, Powerpoint and Excel don't have. It's not a one way street.
 
People always want the latest and greatest, and I'm the same way. But really - for the vast majority of what people use their computers for, the current processors are way overkill. So from a practical standpoint there's not a huge benefit to waiting for the new releases.

I'd been carting my C2D MacBook Pro from home to work, and back again, every day for the past year or so. I got a bit tired of doing this, so I decided to try an experiment - I brought my 5-year-old 1.25GHz PPC Powerbook (w/ 2GB of RAM) in to work, and am using that (at night I just lock it in a secure filing cabinet at the office). The Powerbook is obviously several times less powerful, processor-wise, than the MacBook Pro; but it is not significantly impacting my ability to do my job. Apps like Word and Photoshop launch a little slower; but seriously - the Powerbook is still fast enough so I don't even think about it.

Uh, yeah, sure. My donkey and wagon are just as good as my neighbors BMW. I'm sure your PowerPC is fine for email but it can't render web pages quickly. Watching someone suffer to prove a bad point is one of the best forms of schadenfreude.

:p
 
We are a gerbils whisker away from the 15 million macs per year that I predicted for 2009.

I think were going to be looking at 25 million in 2010.

Microsoft are already 10 years to late in trying to stop this runaway train...
 
It's the developers??

I wonder how many of those sales might be for current (and future) iPhone developers since it can only be done on a Mac. I would think it's a major contributor.
 
Excluding sales tax, MacBooks in the UK are about 1-2 percent more expensive than in the USA.

How much is exactly the sales tax over there? I 've heard your argument before and I believe it's true, but translating the prices in us dollars on apples webpages to euros or pounds makes for at least 30% less than they for in Europe, so I suppose the sales tax is huge. That is if you take your euros make them into dollars and buy a mac over in the States it SEEMS a much better option. But there's sales tax in Europe of course too.
 
The problem too with repairs is that I feel like the computer is always destined to have more problems after having been opened up and worked on.

My daughter's MacBook had two logic boards and a keypad go on it over the course of 2 months. It's been perfect since. I don't think there is such thing as a permanent lemon, it's just a matter of statistics. My MBP has been perfect, my daughter's MB had too many problems in a short period but then it's been great. And she really bangs on hers hard, a few hours a day in the summer and several hours a day during the school year.
 
I hope they can lower the prices on their computers by 100-250$ because of the greater numbers of their computers being sold.

Its about time Apple became more competitive price wise. For the price of my MacBook + ram/HD, I could have bought one hell of a nice Sony VIAO, or a very well equipped HP Pavilion with dual hard drives.
 
Hi
Surely lots of people like myself are waiting for new models to be released. Apple will have to revise models soon if they want to catch this quarter.
Phil

Don't get it? They are in no rush to "catch" this quarter, because they are kicking butt this quarter. They will sell as many of the old ones as they have, and only then launch the new ones... to "catch" NEXT quarter.
 
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well, I know I was one of those buyers... My new macbook pro should get here this weekend from shanghai! My shiny new iPod touch got here today. I didn't have it engraved so I could resell it if I just 'have' to have whatever comes in September... A 32 gb should have a good resale value!
 
How much is exactly the sales tax over there? I 've heard your argument before and I believe it's true, but translating the prices in us dollars on apples webpages to euros or pounds makes for at least 30% less than they for in Europe, so I suppose the sales tax is huge. That is if you take your euros make them into dollars and buy a mac over in the States it SEEMS a much better option. But there's sales tax in Europe of course too.

Salestax is 19% in The Netherlands and yes Apple does tend to cost more in Europe the specific prices vary per country however (as does the salestaxpercentage).

Example: the lowest MacBook excluding salestax costs USD 1099 which is about EUR 738, the same MacBook excluding salestax costs about EUR 839 in The Netherlands which means there is a difference of 101 euros which is about USD 150 (exchange rates based on todays exchangerate as found on xe.com)
 
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