Just got off the phone with AT&T. I currently have a basic Family Talk plan, 550 minutes w/3 lines (1 iPhone, 2 non-iPhone). I pay $100 per month ($60 for plan + $10 each for 2nd and 3rd lines, +$20 for iPhone data). For the privilege of owning an iPhone 3G, I must switch to the new Family Talk plan, 700 minutes, for which I will pay $140 per month ($130 for plan, includes iPhone data, + $10 for 3rd line). Of course, I will lose 200 free text messages. To sum that up, owning one iPhone 3G will cost me $40 extra dollars per month, with associated taxes, plus fees, for minutes I won't use; and I can take advantage of some sorta cool new features and higher speed data; but I must give up free text messages, which if I want them back, will cost me another $5 per month. And now we know why AT&T can afford to subsidize the cost of the phones. I don't know about the rest of you out there, but I will not be adopting the iPhone 3G. It just isn't worth it to me. Hey, at least I won't be standing in line after all.