I went to the Bestbuy near my house on Sunday after finding out that the sale price for the new MBA's were still going on (the interesting part was that I had gone to that bb on Saturday also but they had up the MSRP prices up).
I talked to a few people there and finally came to a guy that said they were sold out of all the models of the MBA. He told me he could check the stores close by to see if they still had any and I could pick one up from there.
While waiting on hold with the other stores (for more than an hour in total for only two stores) - I asked about the giftcard and was pretty much blown off saying that only the previous model of the MBA was eligible and that the system wouldn't accept the new ones. When I brought up others were able to get a gc - I was told multiple excuses such as that must have been at the managers discretion (they knew the manager) or that it was a previous sale week so the promotions were different.
After pretty much wasting my time - I decided go back home and call a couple of stores myself. After my first call and about a minute later the guy on the phone told me they did indeed have a couple left. I told him to hold one for me (he got off the phone for a minute or so to go grab one) and after a 30 minute drive I was there.
Unfortunately this BB wasn't any better than the previous one I had gone to. I mentioned the back to school promotion match again and this time they made up a few ridiculous claims. First - the promotion was only for Macbook pros, imacs, etc and the MBA was not part of the promotion. After arguing that Apple did include the MBA - he ended up calling a manager who didn't even bother coming up to the register. He said somewhere from the back that if the promotion was still up the register would automatically add the giftcard when the computer was scanned
Anyway I had enough - I was tired of BB wasting all my time and really wanted to get a MBA already. So for better or worse I ended up getting it without the giftcard.
Fast forward two days later - I had emailed Best Buy to make sure that this promotion was actually being offered by them and to have written proof in my hand. To my surprise that morning I got back a response -
I appreciate your interest in purchasing a MacBook Air from Best Buy. We are matching Apple's Back to School promotion by providing customers with a $100 Best Buy gift card. If you have any other questions or concerns, please let me know and I would be happy to help you.
Have a great day!
So 10 minutes after reading the e-mail I was back out the door and headed to Best Buy. Went over to customer service who understood nothing and pointed me over to someone else.
I explained that I had bought a MBA from them and that both an employee and a manager had pretty much blown me off about the eligibility of the MBA with the promotion.
It didn't seem like anything was going to change from last time until I handed over the e-mail. He asked if I was a student and had an ID - which I did. Afterwards he walked me over to the customer service department again and told one of the employees about everything.
After about 40 minutes figuring out how to do an exchange for the same MBA and adding the promotion (I only had the receipt with me). I was out the door with my giftcard this time.
Hopefully this helps some people in getting their giftcards. I ended up getting a Samsung SSD and a LG display (I went to an Apple store in hopes of comparing but the 10+ computers they had were all LG displays). But I won't be bother taking it back, unless I find some issue with it.