This was on the National Post site, someone is smoking some very bad stuff.
$399 for the 8GB version? 100-200 MB for $35 and as this "analyst" says, that should be enough? "Virtual unlimited, what the H

does that mean?
I already recall getting ripped off by Rogers in the past when someone at their store insisted that their BB data plans were unlimited. I guess what he meant was we cap it at 25MB and the amount we charge you after that is unlimited.
What to expect from Rogers' iPhone offering
Posted: April 30, 2008, 2:17 PM by Jonathan Ratner
Technology
Given the very limited information Rogers Communication Inc.s provided in its announcement that it will offer Apple Inc.s iPhone in Canada sometime in 2008 (CEO Ted Rogers said the company is under contract not to say anything more), the market and consumers will just have to wait and see whether it will be the current model of the popular smart phone or the 3G version, which is expected to be released sometime around July.
While shares of Rogers climbed 3.6% on the companys strong first quarter results and confirmation that it will offer the iPhone, RBC Capital Markets analyst Jonathan Allen believes the gadget will prove to be a meaningful catalyst for the stock, accelerating subscriber growth by 150,000 in the first year of launch and consequently contributing to EBITDA. He expects Rogers will get a exclusive deal to offer the iPhone in Canada that may last four years or more, ensuring its competitive advantage and its position as the company that will offer the 3G version.
In our opinion, distribution is a key consideration for Apples market growth strategy... and Apple would be more comfortable entrusting Rogers, which has the most proprietary stores and subscribers in Canada, with a lengthy deal, Mr. Allen told clients.
With Canadas wireless spectrum auction set to begin on May 27, 2008, he expects hype surrounding new competition will dominate talk from the telecom sector and may present a buying opportunity. Competition worries may weight on Rogers shares, but the analyst feels the stock is attractively valued now and could climb higher if the auction is uneventful, or if a few cable companies emerge with spectrum and no aggressive national entrants emerge.
Apple may agree to a virtually unlimited plan with Rogers for $35 a month (excluding voice) with data usage of 100 or 200 megabytes per month, the analyst suggested, adding that this should be more than sufficient. Apple could also insist that an all-in voice and data plan include things like free call features. Combined plans such as this, with 250 to 500 anytime minutes and unlimited evenings/weekend calls after 9 p.m., may cost $80 to $100 per month, Mr. Allen suggested.
As for the price Rogers will charge for the iPhone, he expects it will be around $399 for the 8 gigabyte version, with a three-year contract.