For the iPhone 7 that has a battery that gives you up to two hours more battery life over the 6S, and is more manageable in the hands, I'll take that over a larger variation of the 7+ until Apple reduces the bezel. I had Samsung galaxy S7 for a short time and I really enjoyed the size of the 5.1 inch screen, and I also enjoy the larger edge size screen of 5.5 or over the iPhone 6S plus. Hope Apple will realize that reducing the bezel can give us a large screen and a small form factor as well.