That's become the problem lately. Apple has become the new "1984". Remember the famous commercial where they claimed to free the masses from the clutches of "Big Brother"? Well, they've become what they sworn not to be.
They bring great products to market as they always have. People love this company. They sure as hell aren't the IBM archetype they "swore not to be", in that Apple brings innovative, creative products to market and sets the standard for excellence. Just like in 1984. But this time they're bigger and have a wider range of products. That's kinda the point of being "successful."
Do you just not like "bigger" companies? So you like them smaller? Do you have size issues when it comes to tech?
I think Apple needs to **** and put it up without being coy. It's one thing to be cautious about corporate secrets to protect intellectual property and have a competitive edge which I can understand but to play "coy" is juvenile.
Explain in detail. Is it a problem that they're media darlings and stealing the spotlight? Is this unfair to the also-rans? That's kinda what happens when you roll out great products that people seem to love. Is it that MORE people love Apple products and you're no longer "unique" and "special" for making a *different* choice? Is Apple too "mainstream" for you? That's pretty much the point with wanting to change the world, as Steve Jobs put it. It means putting out products for *everyone.* Now a lot of us have Macs. Doesn't make them any less great. The point of being successful is to grow by rolling out great products. The next step is to dominate . . . by rolling out great products. Apple isn't even dominant in every market. They may be much larger but their standards are clear as day when compared with folks like Acer, Lenovo, Dell, etc. You always know exaclty what Apple's standards are.
Their computers are great and I have the old school G4 desktop which still works well to this day. But if they continue to act 'conservative' without any of the bold approach to experimentation, then it shows they don't have balls.
iPhone = no experimentation
iPod Touch = no experimentation
OS X - no experimentation
Mac designs = no experimentation
Magic Mouse = no experimentation
ROFL.
Would you like a computer that floats in the air and sings you to sleep when then lights go dim? Maybe one that can tell you how special you are and how "day by day you're getting better in every way"? Hmmm . . . would ya like that? That would just be super, wouldn't it? Would you like them to make a flying car? Maybe a personal robot assistant that can pour milk over your Cheerios?
They may be very intelligent people working behind the scenes, but do they have balls?
Setting the industry standard in consumer tech, and then the also-rans line up to copy. That's probably "balls." They'll have the balls to release a tablet into a supposedly "dead" tablet market and then completely revitalize that market. A lot of people are saying it won't work. That's probably your first clue that Apple has "balls" - whatever that means. Does having balls also mean not caving in to the cheap netbook craze, and "saying no to 1000 things", etc.? Apple is everyone else's R&D department. That's balls. Changing the entire mobile landscape overnight despite all the naysayers and destroying over a decade of mobile development by Microsoft. LOL, that's not just balls, that's 220-pound mortar shells, pal.
Or is it a problem that Apple knows how to play the media, play everyone else, and lay down some serious mindgames? That's how Apple worked from Day 1.
EDIT: I'm not also agreeing with Apple catering to the 'average consumer' but saying people seem to worship the company to the point of 'god like' status. The company is run by flesh and blood that can make mistakes, bleed or die.
Your problem is that Apple is bigger, louder, far more publicized, better-known, and dominates tech discourse. You don't get to feel so unique or rebellious anymore for using Apple products. If you want an oh-so-special company that not everyone knows about that can make you and your friends feel like a "select" group of rebels battling against "big corporations" . . . then install Gentoo.
And leave all the great tech to the rest of us.