I agree with that. I mean, there's a huge gap between $150 and $140.
My personal theory is that Apple replaced the "old-fashioned" classic buckles with the "modern" leather links that would appeal more to a younger consumer generation, as opposed to a classic buckle "grandpa" (or grandma) style. And you just have to look at the photos on their website & ads to see that Apple heavily targets younger generations with their watch (a watch being something that youngsters wear less and less).
I personally love leather bands and I waited until I got my first SS to buy any. Leather links are nice, but the epitome of elegance is for me in the classic buckle... that is, "it was", until I got a Hermes....