Facebook, now rebranded to Meta, is looking to open physical retail stores where customers will be able to experience the wide range of products it has to offer, such as Oculus headsets, in a "welcoming" and "judgment-free" experience, according to a
new report from
The New York Times.
The report says that Facebook executives began floating the idea of a physical retail store last year, but following the
company's rebrand to "Meta," the project is now gaining a little more steam. Early designs of the store showcase a minimal and modern design, according to
The New York Times, with Meta wanting customers to feel curious and close. The company has considered a few names for its chain of stores, with "Facebook Store" being a top preference.
Facebook's rebrand to Meta comes as part of Mark Zuckerberg's vision of transforming Facebook into not only a social media company, but also a metaverse company. Zuckerberg said the rename had laid the groundwork for the next chapter of his company's history. While now renamed to Meta, Facebook's app will continue to be called Facebook, as will the service itself. Instagram, WhatsApp, and Messenger will also remain unchanged.
If Meta moves forward with opening a physical retail store, which the report says would be in Burlingame, California, it would be the first physical manifestation of Meta, which boasts more than 3.5 billion digital users around the world. The "Facebook Store" will let people try a range of Oculus products, which will be renamed to Meta as part of the rebrand. Products such as the Oculus Quest will be renamed the Meta Quest.
Earlier this week, possibly in an attempt to sway public opinion and scrutiny, Facebook said it would
stop facial recognition on 1 billion users, and delete all of the current data it has. A few days later, Meta clarified that it itself, as the "metaverse" company,
will not be doing the same. Instead, Meta is already "exploring ways to incorporate biometrics into its emerging metaverse business."
Article Link:
Facebook Wants to Open 'Welcoming' Retail Stores Where People Can Experience the 'Metaverse'