For the Love of the Lord,

, hire more people

- it is not like you are in financial dire straits
if praying worked I would be a Millionaire not a billionaire Just a Millionaire. I would not want to become stingy as Steve Jobs.
The guy is Stingy. It is not like there are no unemployed people.
Greed pure greed. Look at the guy he looks like me after battling Compressor trying to make it encode a 6 hrs long HD Project. dying, exhausted, ready to go to bed and sleep all day.
Maybe the best future for FCP is for Apple to sell it to somebody who'll nurture it, not co-opt or eliminate it. Otherwise, the future could be Premiere and Media Composer. I can imagine that hobbyists will go to Premiere on Windows and pros to Avid on Mac, with indies going to either.
It would be nice to see that one in action in real productions. perhaps they know or smell something we do not (Apple Abandoning the pro apps) or maybe they just see what many of us see too, lack of commitment, Inovation and intrest towards the pro user apple used to have.
What about Edius NLE from Grass Valley? or Quantel? Do they have and NLE?
http://www.corel.com/servlet/Satellite/us/en/Content/1150905725000
Dear Apple,
Please, please, please make FCS 64bit... mix in OpenCL... buy PluralEyes and include it... integrate compressor's multi-core rendering functionality into Final Cut... include an easy plug-n-play way of connecting my additional Macs to harness their power and speed up rendering (without requiring a Ph.D to figure it out)... allow me to include multiple clip formats in the timeline without rendering or transcoding... include more Color presets like MagicBullet... sprinkle in an updated GUI... simmer... bake... serve, voila!!
Mmmm, how tasty would that be!
I wanted to lol but I will not. but I will say this though. keep dreaming. although I would say 64bit it is coming soon. it has to they have been bragging about osx 64 bit for ages yet their top end apps (their pride) are still only 32 bits. shame on you apple.
Well, there's a chance the rumor is wrong.
Why should Apple need to pull engineers off Final Cut Pro to work on ioS software?
Isn't there a significant difference?
There are enough software engineers out there, and Apple has more than enough money to hire them. No need to pull them off a completely different software.
This sounds to me like a plant in the vein of "Apple becomes less of a computer company, and more of a gadget supplier".
if there is a difference it does not really matter to stevo because they rotate and pull resources from wherever necessary to complete the task with most priority. and apparently FCS is at the end of the list.
Jobs pretty much said the age of computers is over. Not surprised.
although all of their toys are Computers. but i get what you or he said. oooh and when I can Edit a HD Movie on an iToy I will take your comment more seriously. without the computer part of course.
This is poor form if true. All that money and they can't seem to find enough resources to give the Mac the attention it needs.
I know Steve likes to run the company as a startup, but the Mac and the Pro Tools are mature products used by many people for day to day work. The way Apple runs its Mac and Pro Tools divisions** seems (at least from the outside) to be a really poor fit for the products they are actually producing.
They need large teams of solid (not spectacular!) hard working engineers who perform incremental updates and keep the wheels turning. In laypersons (not software) terms: they need to focus on keeping the trains running on time, not building the shiniest and fastest train.
That's the best way I see that these products will progress. On the Mac and to a lesser extent with the Pro Tools, they don't need wow! features, they generally work well, but need small incremental updates to round out the features, add polish and address remaining niggles (and everyone has one or two niggles for software they use regularly).
I think it is time to address this and Apple's profits are concealing a number of issues. It is time to treat these products with the respect and resources they need. And that means making a commitment to continual improvement and iterative development, not big bang releases and then nothing for years.
** i.e. Pulling engineers in for a massive push before a release before neglecting the product until the next big release.
I second that . I do not really care for shininess or pretty oh but I do care for speed, efficiency and all the little things that make my job easier. but lately I feel left in the dust, and forgotten about. Not Cool, Not cool at all.
Well since it's official that the next release will be awesome, what is the problem?
Of course he is going to say it will be awesome, I am surprised he did not say more. he has to lie for the stock holders and to give us hope and make us buy it so he can make more money. remember how they were pushing HD, we can do HD bla bla bla. well how the heck are we going to distribute it if you do not want to support the only Physical media to do so. Blue-ray.
and do not star with the streaming thing unless you want to pay for the bandwidth for a 25 to 50 GB movie from my studio to my clients' place.
Now who's full of crap? Final Cut SUCKS with multithreading. Period. It's based on Quicktime 7, which doesn't use more than two cores. Compressor will use many cores, but Compressor is a laughable joke. Free x264/FFMPEG encoders do a better job with H.264. The latest versions of Premiere support CUDA, which puts them well above Apple in GPU acceleration. FCP still does have some advantages, but Adobe is utterly SLAUGHTERING Apple on pure performance, and on their own platform, no less. Get your facts straight.
I do like QT7 and I hate QTX
While multiple core support is cool, Final Cut runs perfectly fine as is---even on a 13-inch Macbook Pro notebook, 2.4 GHz. Video is more about vision than the processor speed of the hardware. This does not hurt badly. That is amateur talk. Chill and concentrate on your creative skills. Besides, this rumor is probably another case of bearing false witness against your neighbor. Nice.
well my friend you must be editing 30 Second Commercials shot in DV. Try editing a 8up multiclip in HD. the fact is. apple is behind at least 5 miles in the dust storm adobe created when CS5 Came along.