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Dear Apple,

Please, please, please make FCS 64bit... mix in OpenCL... buy PluralEyes and include it... integrate compressor's multi-core rendering functionality into Final Cut... include an easy plug-n-play way of connecting my additional Macs to harness their power and speed up rendering (without requiring a Ph.D to figure it out)... allow me to include multiple clip formats in the timeline without rendering or transcoding... include more Color presets like MagicBullet... sprinkle in an updated GUI... simmer... bake... serve, voila!!

Mmmm, how tasty would that be!
 
Brilliant....(sarcasm)

This is only due to Apple being a toy manufacture now. They have turned their backs on the professionals that keep them going before they worked out they can make their billions with toys.
 
Apple should buy TheFoundry and while they are at it Side Effects Software!

That would bring a dedicated staff on board! Imagine Final Cut Pro, Color, Mari, Nuke, Houdini, SoundTrack Pro, and DVD Studio Pro offered as a complete suite.

I'm hoping Final Cut Pro, and Color are retooled to use a node based interface.
Maybe Apple can scoop up Traffic (Node based non-linear editor): http://www.xmedit.com/

Assimilate Scratch also looks like a good fit to take on Autodesk Smoke: http://www.assimilateinc.com/scratch.html

Both Compressor and Final Cut Server could also use a node based GUI for creating workflows. Telestream Vantage seems to be one upping Apple in that area/

That or Apple sells off Final Cut Studio and Final Cut Server to TheFoundry.

Seriously, the only thing Apple will be buying is some iToy technology and thats its. If you haven't noticed they already crapped on Shake so you want them to screw up Nuke, Scratch, Mari and the rest? However, hell will freeze over before the "new Apple" will invest on anything pro. Realistically there is no chance Apple buying anything from Foundry or Assimilate. Apple has almost killed FCS and if they are going to wait all the way to 2013 before introducing a real major revision then FCS will be buried and forgotten before that day comes. Its very very unfortunate but the future of pro moving image software under wings of Apple doesn't seem very bright to me. Its almost as if Apple is trying to devalue the Mac on the eyes of pro users so they can get out of pro segment and target all their resources on iToys.
 
Dear Apple,

Please, please, please make FCS 64bit... mix in OpenCL... buy PluralEyes and include it... integrate compressor's multi-core rendering functionality into Final Cut... include an easy plug-n-play way of connecting my additional Macs to harness their power and speed up rendering (without requiring a Ph.D to figure it out)... allow me to include multiple clip formats in the timeline without rendering or transcoding... include more Color presets like MagicBullet... sprinkle in an updated GUI... simmer... bake... serve, voila!!

Mmmm, how tasty would that be!

You want a goose that lays golden eggs on the side? lol :p
 
This is what happens when Apple became a consumer electronics company.

Not sure if anyone is really surprised by delays in their computing products.

Hopefully Apple can get Final Cut off of the old Quicktime framework and on to the new one. That needed to happen with the last version.

Also, here's hoping they'll finally make that godawful joke known as Compressor into an actual pro product.

Count me out. Multicore-aware or not, I'm not going to take the time to learn a different NLE. I'm comfortable with my workflow in FCP.

That said, it is a true atrocity that generation after generation of Mac Pro have been introduced yet, their full potential (inside of FCS) can't be reached because of software limitations. How can one justify dropping thousands of dollars on a turnkey Mac Pro when the software can't take full advantage of the hardware's power? It's like owning a Ferrari and being limited to 40MPH top speed.

Im not moving away from FCP unless things seriously go wrong. If the apps stay seperate and the UI stays much the same for a little longer no hassle... BUT - for gods sake keep fixing those bugs, give us a 64bit app and make use of OpenCL.

I hear Apple execs talk about how the pro sector of their business has been slow and it gets me frustrated. Maybe JUST MAYBE if they would not abandon the pro products more people would buy them! Ya they have kind of updated the Mac Pro here and there and FCS here and there, but FOR CRYING OUT LOUD STEVE give us an ALL NEW FCS with new UI, 64 bit, QuickTime X, Open CL, new compressor, plus Shake/Motion and the new features we have all being drooling over for years and MAYBE we would all buy new Mac Pros because then the software could actually USE all that horsepower in the box!!! If they would just do this I would venture to bet that their pro product sales would pick up pretty quick!!!

COME ON STEVE! I know the future of computing you have in mind and I am not opposed to it. I just want to be able to also create beautiful things on my Mac "truck" as well as consume on the mass mobile computing future! I do NOT think that is too much to ask for! :(

It won't kill you to hire a few more people Steve, I think Apple can afford it! :rolleyes:

Shake has been discontinued for a while. This article is totally fake - should be page 2 at best imho.

I hope this rumor is fake but there have been rumors for a long time that Shake and Motion would meld into a hybrid of the two which would be awesome!
 
Apple should buy TheFoundry and while they are at it Side Effects Software!

That would bring a dedicated staff on board! Imagine Final Cut Pro, Color, Mari, Nuke, Houdini, SoundTrack Pro, and DVD Studio Pro offered as a complete suite.

I'm hoping Final Cut Pro, and Color are retooled to use a node based interface.
Maybe Apple can scoop up Traffic (Node based non-linear editor): http://www.xmedit.com/

Assimilate Scratch also looks like a good fit to take on Autodesk Smoke: http://www.assimilateinc.com/scratch.html

Both Compressor and Final Cut Server could also use a node based GUI for creating workflows. Telestream Vantage seems to be one upping Apple in that area/

That or Apple sells off Final Cut Studio and Final Cut Server to TheFoundry.

I don't see any of this happening ever. If you read the Philip Hodgett's article alluded to, it'll make sense why. I agree with him, that Apple is an 80/20 company. They make stuff that's fine for 80% of the population.

The other companies you're talking about are making HIGH-end niche products. These guys are in that 20% area. Otherwise, why would Apple abandon Shake. It's a VFX/Compositing app. Most folks aren't sitting at home, on their iMacs, compositing Avatar scenes. I haven't believed in the Apple "Phenomenon" project in years now. Why? Because it would be aimed at that 20% that Apple's (obviously) not interested in.

Blu-Ray is another example of the same disregard. Apple doesn't care about high-end Blu-Ray authoring. They're looking at the web, & iWhatever, as the distribution medium. Sure, Blu-Ray is "important" to some. But at WHAT level? Blu-Ray discs are capable of tons and interactivity and wild features. But how many folks in the "industry" are building these caliber discs? Top-end Hollywood stuff, that's it. Again, another niche. If you want to burn a down-and-dirty Blu-Ray disc then Apple bolted-on that ability for you. It's ultra Simple—and that is all I foresee it ever being. The most feature-rich blu-ray authoring folks are another 20% slot. And believe me, they're NOT using $1,500 applications and software-encoders.

Just saying—don't get your hopes up for ANY of the things, you mentioned, to happen.... You're talking about those 20% arenas that Apple's not going to play in...
 
The latest versions of Premiere support CUDA, which puts them well above Apple in GPU acceleration. FCP still does have some advantages, but Adobe is utterly SLAUGHTERING Apple on pure performance, and on their own platform, no less. Get your facts straight.

Apple fixed that - no more CUDA GPUs on Apple pro towers. ;)
 
QUOTE "Avid gets it right"

This will explain why allot of users (myself included) are not able to even install their software! and only obtain a icon that crashes EVERYTIME you try to open it and Avid STiLL without a valid response.

P.s. Avid only purchased to evaluate options. Results? Sticking with FCS thank you very much. As one user here put it. Avid only still around because the old fogies that use it have not retired ;)

Get your facts straight. New Avid Media Composer is far better then FCP in every aspect. They even made it so that FCP users can now jump in and feel it was like their second nature to edit on Avid. Apple is the absent land lord watching over its precious iToys while the pro users move back to Avid. Trust me, new Media Composer is truly awesome (not Apple FCS PR kind "awesome").
 
Get your facts straight. New Avid Media Composer is far better then FCP in every aspect. They even made it so that FCP users can now jump in and feel it was like their second nature to edit on Avid. Apple is the absent land lord watching over its precious iToys while the pro users move back to Avid. Trust me, new Media Composer is truly awesome (not Apple FCS PR kind "awesome").

Spoken like a true EVANGELIST ... - get out much? So they've grabbed the look and feel of Final Cut Pro (which was grabbed years ago from Avid in the first place) and that makes it better than Final Cut in every respect ...? Right.

So here we have a bunch of unsubstantiated rumours of a supposed upgrade cycle and now another unsubstantiated rumour of delays, and people get worked up over this?

The software works fine - I use it every day. It's great. Updates will come and when they do, they'll have their kinks and bugs that need to be ironed out ... Is it broken at the moment? No.

"iToys"? Forgive me, but you sound like a troll - I say stick with Media Composer and continue to troll about it as it will improve Final Cut by default. Competition is a good thing.

re. Avid ... If my experience with Pro Tools is anything like the Avid Media Composer experience then watch out. Seriously, they've been gouging Pro-Audio users for basic functionality over many years - when that cash cow drops dead, they'll gouge Pro-Video users just like they used to.

Cheers.
 
So here we have a bunch of unsubstantiated rumours of a supposed upgrade cycle and now another unsubstantiated rumour of delays, and people get worked up over this?

This rumor falls right in line with the rest of Apple's moves over the past few years. It just lends credence to a lot of people's suspicions.


Is it broken at the moment? No.

Doesn't matter. They are behind the competition and everyone knows it.

My copy of Maya 2008 isn't broken. That doesn't mean I couldn't benefit from a modernized version.

"iToys"? Forgive me, but you sound like a troll - I say stick with Media Composer and continue to troll about it as it will improve Final Cut by default.

Trolling will help improve final cut pro? I don't understand your logic! ;) Nothing's going to improve Final Cut beyond 64-bit, fully multiprocessor and GPU aware improvements. We might as well make fun of it.


Competition is a good thing.

What competition? Apple used to be driving the pro markets forward. Now they give token updates at best in pro hardware and software.
 
This is only due to Apple being a toy manufacture now. They have turned their backs on the professionals that keep them going before they worked out they can make their billions with toys.

Exactly, they are now Apple Consumer Electronics to me. The pros were objects of convenience to keep the lights on until the whole "content and toy" thing took off.
 
I don't think people realise how development occurs; FCP developers could be very much dependent on Mac OS X Snow Leopard bugs being fixed or features that are missing from QtKit that require an update. There are numerous possibilities and I don't think scare mongering to fill in the lack of communication by Apple helps anyone.

Is Apple focused on i-devices? sure but the Mac OS X and traditional computer side of the business is very mature - it isn't like the heady days of the early 2000s where every feature added transformed it into a more feature complete operating system. I'll put money on it that once iOS 4.2 is released you're going to see the 'break neck speed' of development slow down as Apple focus on improving their development tools and have a more balanced approach between Mac OS X and iOS. By the time iOS is released it'll be mature, fairly feature complete given any new features will be flattening out on the diminishing returns curve. When iOS is released I'd say it'll probably be again the harmonisation of Mac OS X and iOS again with maybe an expanding array of hardware :)
 
I Did Jump it

This hurts; bad. With Premiere Pro seeming to be happily multi-core aware, having the current best offering by Apple on FCP unable to really utilize more than 2 cores on their 6, 8 and 12 core machines is just pathetic; absolutely pathetic.

And now pushing this back to sometime next year is really go to hurt sales as far as I can tell.... how many loyal FCP users would jump ship to Adobe on this one?

I did And I got to say it is not as hard as you might think. there are some drawbacks but the integration between apps is so cool.
 
I don't think people realise how development occurs; FCP developers could be very much dependent on Mac OS X Snow Leopard bugs being fixed or features that are missing from QtKit that require an update. There are numerous possibilities and I don't think scare mongering to fill in the lack of communication by Apple helps anyone.

Exactly - a 64-bit version of FCP is only going to happen when either:
  • Apple develop a 32 -> 64 IPC bridge under the hood to in order for the 64-bit code to talk to the 32-bit fully featured Quicktime (which is what Adobe, Autodesk, the Foundry, etc have had to spend time stupidly developing in order to get 64-bit quicktime support to work)
  • or until quicktimeX supports all the features of the old quicktime.


Knowing the amount of work involved for the first case (which would get thrown away as soon as QuicktimeX does get full support), I'm guessing Apple's going to wait for 10.7 and a fully-featured quicktime.
 
there is CS5 For the Mac

Absolute nonsense. Just building on all the previous nonsense for reinforcement. I need solid proof on this one, like an internal memo. 2010 was never a realistic goal, and it was imposed externally, not by Apple. The UI stuff MAY be true, but the real issue is 64 bit compatibility. We need to be able to USE all that RAM and all those cores that we pay for in a Macpro. That's why I am not upgrading until FCS has been updated. As for jumping ship, not likely when you have thousands in hardware and software invested in the FCS system, like most pro's do.

Did you now that there is CS5 for the Mac? in fact you can import projects from FCP into PrPro. apple is way too busy with their iToy to pay attention to what we say. nor they care. I am starting to believe.
 
Spoken like a true EVANGELIST ... - get out much? So they've grabbed the look and feel of Final Cut Pro (which was grabbed years ago from Avid in the first place) and that makes it better than Final Cut in every respect ...? Right.

So here we have a bunch of unsubstantiated rumours of a supposed upgrade cycle and now another unsubstantiated rumour of delays, and people get worked up over this?

The software works fine - I use it every day. It's great. Updates will come and when they do, they'll have their kinks and bugs that need to be ironed out ... Is it broken at the moment? No.

"iToys"? Forgive me, but you sound like a troll - I say stick with Media Composer and continue to troll about it as it will improve Final Cut by default. Competition is a good thing.


Cheers.

Call me whatever you want but the fact remains, I use FCP and Avid systems on daily bases. Regarding Media Composer grabbing look and feel of FCP, it's not really that. The new MC is designed to allow the editors to edit the same way they do on FCP in order to make the transition as easy as possible. What makes Avid MC better then FCP is MC's ease of use with RED material (direct editing that really works), the flexibility to work with different workflows including stereoscopic 3D, robustness, ease of use when moving projects for finishing systems etc. If you really rely on your editing systems to put bread on the table then Avid MC is really a great tool.

Regarding the iToys comment I wasn't referring to FCP, I meant the iOS etc. devices Apple likes to tinker with. However, FCS will be dead or a iToy at a best if Apple doesn't pull its act together. FCP used to be the pioneer in bringing professional editing to non turn key systems without the insane price tags that we used to see with high end products. This is no longer the case. Avid MC is now affordable software for vast majority of professional editors.

re. Avid ... If my experience with Pro Tools is anything like the Avid Media Composer experience then watch out. Seriously, they've been gouging Pro-Audio users for basic functionality over many years - when that cash cow drops dead, they'll gouge Pro-Video users just like they used to.

I think there is real irony in your comment... Because its truly Apple who is turning their backs on pro users when their former cash cow is dropping dead. Its all about their iProducts and no longer are they pulling all the stops to improve and promote their Pro Apps. Avid on the other hand is all about professional software. They don't want to produce the next cool iToy. They just want keep doing what they always have and that is tools for professionals. Avid was established in '87 and their first NLE was released in NAB´89 so I'm not worried they will be dropping out of editing business anytime soon. On the other hand Apple is getting their big profits from iToys and not from professional software and hardware so it's not hard to believe that their interest has shifted to consumer products.

Don't get me wrong. I love FCP and would love to see some aggressive development with it but unfortunately since FCS2 there hasn't been much going on around that field. I still remember the good times when FCP HD was introduced as a free download update. Talk about aggressive strategy there. Now the major upgrades on FCP seem to be tune ups more then real upgrades. Even though I like Apple products I'm not some blind fan boy who lacks the capability to see the playing field objectively. At its current state its unfortunate but there doesn't seem to be enough Apple love for pro users.
 
This is what happens when Apple became a consumer electronics company.

Not sure if anyone is really surprised by delays in their computing products.


if you did not know they changed the name from Apple Computer to Just Apple.
 
I feel your Pain. it is Ridiculous and not funny.

Count me out. Multicore-aware or not, I'm not going to take the time to learn a different NLE. I'm comfortable with my workflow in FCP.

That said, it is a true atrocity that generation after generation of Mac Pro have been introduced yet, their full potential (inside of FCS) can't be reached because of software limitations. How can one justify dropping thousands of dollars on a turnkey Mac Pro when the software can't take full advantage of the hardware's power? It's like owning a Ferrari and being limited to 40MPH top speed.

Not only that but not being up to date with lots of stuff not just hardware but software, for instance I want to be able to author a blue ray or at least play it. Gosh it is so pathetic and embarrassing that my nice's little $600 Laptop does it and my $5k does not. and have to explain why I have to borrow hers some times. aarrgg stevo. Well now I can at least author blue-ray thanks to Adobe. but guess what I have to go and test it in a stand alone blu-ray player because the freaking OSX the "best OS in the World" by stevo Jobs' account that is. will not play it. Lame Lame Stevo. Muy mal. Bastante Mal.
 
Well, there's a chance the rumor is wrong.

Why should Apple need to pull engineers off Final Cut Pro to work on ioS software?

Isn't there a significant difference?

There are enough software engineers out there, and Apple has more than enough money to hire them. No need to pull them off a completely different software.

This sounds to me like a plant in the vein of "Apple becomes less of a computer company, and more of a gadget supplier".
 
oh My Lord ... Can I Get an A Man.

Call me whatever you want but the fact remains, I use FCP and Avid systems on daily bases. Regarding Media Composer grabbing look and feel of FCP, it's not really that. The new MC is designed to allow the editors to edit the same way they do on FCP in order to make the transition as easy as possible. What makes Avid MC better then FCP is MC's ease of use with RED material (direct editing that really works), the flexibility to work with different workflows including stereoscopic 3D, robustness, ease of use when moving projects for finishing systems etc. If you really rely on your editing systems to put bread on the table then Avid MC is really a great tool.

Regarding the iToys comment I wasn't referring to FCP, I meant the iOS etc. devices Apple likes to tinker with. However, FCS will be dead or a iToy at a best if Apple doesn't pull its act together. FCP used to be the pioneer in bringing professional editing to non turn key systems without the insane price tags that we used to see with high end products. This is no longer the case. Avid MC is now affordable software for vast majority of professional editors.



I think there is real irony in your comment... Because its truly Apple who is turning their backs on pro users when their former cash cow is dropping dead. Its all about their iProducts and no longer are they pulling all the stops to improve and promote their Pro Apps. Avid on the other hand is all about professional software. They don't want to produce the next cool iToy. They just want keep doing what they always have and that is tools for professionals. Avid was established in '87 and their first NLE was released in NAB´89 so I'm not worried they will be dropping out of editing business anytime soon. On the other hand Apple is getting their big profits from iToys and not from professional software and hardware so it's not hard to believe that their interest has shifted to consumer products.

Don't get me wrong. I love FCP and would love to see some aggressive development with it but unfortunately since FCS2 there hasn't been much going on around that field. I still remember the good times when FCP HD was introduced as a free download update. Talk about aggressive strategy there. Now the major upgrades on FCP seem to be tune ups more then real upgrades. Even though I like Apple products I'm not some blind fan boy who lacks the capability to see the playing field objectively. At its current state its unfortunate but there doesn't seem to be enough Apple love for pro users.



Well Said Brother.
I would like to add that. Apple has made it clear that they are a Consumer Company now and they are in for the money. every one is but some disguise it better then others or at least do what they say they going to do, meet deadlines, keep us exited, Not forgotten, Nor leave us in the cold. anyone remembers Shake. Stevo give me my 3k BACK.
I too wish apple would go back to being apple Computer. and wow us, surpass our expectations and be the rebel. wishful thinking I know, it is too bad and Sad.
 
Maybe the best future for FCP is for Apple to sell it to somebody who'll nurture it, not co-opt or eliminate it. Otherwise, the future could be Premiere and Media Composer. I can imagine that hobbyists will go to Premiere on Windows and pros to Avid on Mac, with indies going to either.
 
For the Love of the Lord, :apple:, hire more people :mad: - it is not like you are in financial dire straits :rolleyes:

if praying worked I would be a Millionaire not a billionaire Just a Millionaire. I would not want to become stingy as Steve Jobs.
The guy is Stingy. It is not like there are no unemployed people.
Greed pure greed. Look at the guy he looks like me after battling Compressor trying to make it encode a 6 hrs long HD Project. dying, exhausted, ready to go to bed and sleep all day.

Maybe the best future for FCP is for Apple to sell it to somebody who'll nurture it, not co-opt or eliminate it. Otherwise, the future could be Premiere and Media Composer. I can imagine that hobbyists will go to Premiere on Windows and pros to Avid on Mac, with indies going to either.

It would be nice to see that one in action in real productions. perhaps they know or smell something we do not (Apple Abandoning the pro apps) or maybe they just see what many of us see too, lack of commitment, Inovation and intrest towards the pro user apple used to have.
What about Edius NLE from Grass Valley? or Quantel? Do they have and NLE?

http://www.corel.com/servlet/Satellite/us/en/Content/1150905725000

Dear Apple,

Please, please, please make FCS 64bit... mix in OpenCL... buy PluralEyes and include it... integrate compressor's multi-core rendering functionality into Final Cut... include an easy plug-n-play way of connecting my additional Macs to harness their power and speed up rendering (without requiring a Ph.D to figure it out)... allow me to include multiple clip formats in the timeline without rendering or transcoding... include more Color presets like MagicBullet... sprinkle in an updated GUI... simmer... bake... serve, voila!!

Mmmm, how tasty would that be!

I wanted to lol but I will not. but I will say this though. keep dreaming. although I would say 64bit it is coming soon. it has to they have been bragging about osx 64 bit for ages yet their top end apps (their pride) are still only 32 bits. shame on you apple.

Well, there's a chance the rumor is wrong.

Why should Apple need to pull engineers off Final Cut Pro to work on ioS software?

Isn't there a significant difference?

There are enough software engineers out there, and Apple has more than enough money to hire them. No need to pull them off a completely different software.

This sounds to me like a plant in the vein of "Apple becomes less of a computer company, and more of a gadget supplier".


if there is a difference it does not really matter to stevo because they rotate and pull resources from wherever necessary to complete the task with most priority. and apparently FCS is at the end of the list.

Jobs pretty much said the age of computers is over. Not surprised.

although all of their toys are Computers. but i get what you or he said. oooh and when I can Edit a HD Movie on an iToy I will take your comment more seriously. without the computer part of course.

This is poor form if true. All that money and they can't seem to find enough resources to give the Mac the attention it needs.

I know Steve likes to run the company as a startup, but the Mac and the Pro Tools are mature products used by many people for day to day work. The way Apple runs its Mac and Pro Tools divisions** seems (at least from the outside) to be a really poor fit for the products they are actually producing.

They need large teams of solid (not spectacular!) hard working engineers who perform incremental updates and keep the wheels turning. In laypersons (not software) terms: they need to focus on keeping the trains running on time, not building the shiniest and fastest train.

That's the best way I see that these products will progress. On the Mac and to a lesser extent with the Pro Tools, they don't need wow! features, they generally work well, but need small incremental updates to round out the features, add polish and address remaining niggles (and everyone has one or two niggles for software they use regularly).

I think it is time to address this and Apple's profits are concealing a number of issues. It is time to treat these products with the respect and resources they need. And that means making a commitment to continual improvement and iterative development, not big bang releases and then nothing for years.

** i.e. Pulling engineers in for a massive push before a release before neglecting the product until the next big release.


I second that . I do not really care for shininess or pretty oh but I do care for speed, efficiency and all the little things that make my job easier. but lately I feel left in the dust, and forgotten about. Not Cool, Not cool at all.

Well since it's official that the next release will be awesome, what is the problem?



Of course he is going to say it will be awesome, I am surprised he did not say more. he has to lie for the stock holders and to give us hope and make us buy it so he can make more money. remember how they were pushing HD, we can do HD bla bla bla. well how the heck are we going to distribute it if you do not want to support the only Physical media to do so. Blue-ray.
and do not star with the streaming thing unless you want to pay for the bandwidth for a 25 to 50 GB movie from my studio to my clients' place.

Now who's full of crap? Final Cut SUCKS with multithreading. Period. It's based on Quicktime 7, which doesn't use more than two cores. Compressor will use many cores, but Compressor is a laughable joke. Free x264/FFMPEG encoders do a better job with H.264. The latest versions of Premiere support CUDA, which puts them well above Apple in GPU acceleration. FCP still does have some advantages, but Adobe is utterly SLAUGHTERING Apple on pure performance, and on their own platform, no less. Get your facts straight.

I do like QT7 and I hate QTX

While multiple core support is cool, Final Cut runs perfectly fine as is---even on a 13-inch Macbook Pro notebook, 2.4 GHz. Video is more about vision than the processor speed of the hardware. This does not hurt badly. That is amateur talk. Chill and concentrate on your creative skills. Besides, this rumor is probably another case of bearing false witness against your neighbor. Nice.

well my friend you must be editing 30 Second Commercials shot in DV. Try editing a 8up multiclip in HD. the fact is. apple is behind at least 5 miles in the dust storm adobe created when CS5 Came along.
 
Well, there's a chance the rumor is wrong.

Why should Apple need to pull engineers off Final Cut Pro to work on ioS software?

Isn't there a significant difference?

There are enough software engineers out there, and Apple has more than enough money to hire them. No need to pull them off a completely different software.

This sounds to me like a plant in the vein of "Apple becomes less of a computer company, and more of a gadget supplier".

Thats what Apple has being doing in the past. Shifting engineers to iPhone project from OS X development. It's not hard to imagine them doing the same to FCS development team. It seems Apple is incapable of running more then one major development project at a time. Apple needs to hire more talent...

If this pans out true its truly a sad story. When I first started using FCP I couldn't believe how cheap it was when I compared what it could do. Premier was just ridiculous joke compared to it and Avid MC, without a question, was more capable but also in completely different price range. Then came the FCP upgrades and in its peak FCP was at least as capable and in many cases better then Avid MC was but with fraction of price. Now Avid MC is in the same price category as FCS but with more features and more robust infrastructure around it. Even Premier is truly challenging FCP. If Apple decides to kill FCP I have no longer a good reason to stay with Apple. In that case its time to evaluate PC market and make an objective decision. If this happens then it is truly a sad day indeed.
 
The Turbo.264 HD sucks if you want to deliver H.264 for iOS devices at SD resolutions. Unless they've substantially improved the software, you're trading quality for speed. The reviews I've read showed iMovie outputting higher quality video than the Elgato. The free encoders would do even better. I'm not complaining about encode times. Hell, I don't mind longer encode times if it means higher quality. I don't want to shell out for a Mac Pro and an expansion card and the Turbo.264 is mediocre in quality. You only have to encode the video once assuming you set everything right the first time.

I'm pointing out that Compressor is crap for two reasons. One, it doesn't offer nearly as many encoding options, which is inexcusable for any part of a pro package. Whether or not people use it in a truly professional capacity is irrelevant. Two, it doesn't even match free alternatives in speed or quality. If everyone on Final Cut is expected to use hardware encoders then Apple might as well chop H.264 encoding out of Compressor all together. If they're going to include a software encoder in a $1k software package, then they should at least try making it worth a damn.

FWIW...I edit primetime commercials with Final Cut Studio and encode all my final broadcast masters in Compressor, then upload to the TV Network distributer, no complaints and they look fine when I see them on TV in both SD and HD.
 
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