it's not the drive, you have to add DRM to the OS. it's probably a big deal since a lot of OS X is open source and it's against the BD consortium's rules to release the source code for the DRM
Wow. Speaking sincerely, statements like this confuse me. Why announce, "I imagine it might work *this* way," when you don't have to guess? The facts are easy enough to find. If you don't know the answer, why not look it up? And if you don't feel like looking up the answer, why bother guessing at it?
The open-source aspect of OSX has nothing to do with Blu-Ray's DRM. Apple could absolutely implement the appropriate DRM without exposing its source code. You'll notice that Adobe hasn't had to open-source, say, Photoshop in order to release a Mac version. Also, an enormous chunk of Apple's OS code (mostly the UI stuff, but other things as well) is closed-source.
The BD consortium's "rules" have nothing to do with it. While the DRM required for Blu-Ray is incredibly restrictive, Jobs also has an incentive to keep Blu-Ray off the Mac. (Blu-Ray will probably disappear in the next 5-10 years, superseded by downloaded content). Since Apple already offers downloadable HD content, they have no reason to offer Blu-Ray support--it would just slow their customer base's transition to the inevitable downloaded content, costing them both money and the development time required to implement Blu-Ray support.
So between the Blu-Ray's licensing/DRM requirements and the coming transition to "pure" downloaded content, Blu-Ray really is "a bag of hurt," as Jobs suggests. But Apple is essentially telling its users to suck it and wait until 10-50 GB downloads are commonplace. As a member of the user base, I don't appreciate this. It's pro-Apple but anti-consumer. Apple and its OS have many wonderful attributes, but consumer-friendly business decisions are not among them as often as they should be.
Jobs is a control freak, and his products generally benefit from this. But the flip side of the control coin is the vaguely fascist undercurrents that permeate Apple's products and business decisions. Bill Gates took huge amounts of criticism for years, and much of it was completely justified. But in retirement, he's become one of the smartest, most insightful philanthropists around. (Really. He does his homework and his foundation funds things that make enormous differences in the world).
So yes, I like Steve's products--and I buy them. But when it comes down to who I'd want to sit next to at a dinner party, it's gotta be Bill. He's a lot dorkier than Steve, but I'll bet he's got more interesting things to say once the topic moves beyond computers.
(Neither has responded to my latest invitation).
Cheers,
Jason