Get a grip. He's an actor paid to read a script by anyone who employs him.
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Former 'I'm a Mac' Actor Justin Long Throws Shade at M1 Apple Silicon in New Intel Ad Campaign
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The marimba subtracts credibility and presents a uniquely antagonistic tone.
Time for the Cristal Baschet to make a comeback in advertising?
Time for the Cristal Baschet to make a comeback in advertising?
What was wrong with an innovative STREAMING media device, like the last of the line?
Well, I realize the tendency around here is to either consider Apple above any criticism at all, or consider them one foot in a shallow grave, but in their typical approach to removing more and more cost (features) from their products every year, Apple has opened themselves up to this sort of comparison. Not that it matters, since they became a lifestyle brand. They should be able to ride out brand cache for some time yet, and be as conservative with their product line as they want until it starts to show up in the numbers, then go back & dig out a few of the old hits to get the punters singing along, MagSafe or high end audio or whatever. It really doesn’t matter all that much. Twenty million students will buy whatever they make every year regardless of the details.
That is overly generalizing. Our company gives us a choice of OS - that's Windows, Linux and Macs. Most of us choose Macs - why? Because they are more suited to software development than Windows, and require less maintenance than Linux.
Sure, there a pool of people who buy Macs just to hang out at Starbucks ( pre-COVID, or you live in NZ!)) and use them like a fashion accessory, but not everyone. Macs are excellent productivity machines.
It is true that in the last decade, Apple have certainly neglected the Mac lineup with design choices that lend them towards the fashion accessory label. Fortunately, it seems the tide is beginning to turn.
Intel seems desperate. They’re promoting features that have nothing to do with their processors.
But what does this have to do with intel? it might as well have been an AMD laptop...
What triggers me the most is that intel is highlighting features that has nothing to do with their product. heck if apple decided to sell their chips to OEM's anyone could make a device with the exact same features, but with a much better processor in terms of performance per watt
First: When was the last time anyone said, “Justin Long, that guy’s got real star power!”
Second: This reeks of the rank arrogance of BlackBerry executives and ads in the early days of the iPhone.
Third: If your company is falling behind because your R&D is lacking, you should probably put the millions of dollars you spent on an ad campaign that makes you look pathetic toward better R&D.
Second: This reeks of the rank arrogance of BlackBerry executives and ads in the early days of the iPhone.
Third: If your company is falling behind because your R&D is lacking, you should probably put the millions of dollars you spent on an ad campaign that makes you look pathetic toward better R&D.
What utter desperation on the part of Intel. Must be worried to resort to such tactics.
Intel has called on the services of former "I'm a Mac" actor Justin Long in a series of new ads in which Apple's latest custom-made M1 processors are cast as inferior to newer laptops powered by Intel processors.
Well known for his role in Apple's popular "Get a Mac" TV ad campaign from the 2000s, Long stars in a series of ads called "Justin Gets Real" on Intel's YouTube channel, beginning each video by introducing himself as "... a Justin – just a real person doing a real comparison between Mac and PC."
In one ad, Long promotes the flexibility of Windows laptops, specifically the Lenovo Yoga 9i versus a MacBook Pro. In another video, Long meets a PC user gaming on the MSI Gaming Stealth 15M laptop, powered by a Intel Core i7. Long then asks for a Mac, before swiftly agreeing with the PC user that "no one games on a Mac."
Other ads include Long throwing shade on Intel's behalf towards Apple's lack of touchscreen Macs, the inability to plug more than one external display into M1 Macs, and the variety of different options available for laptops powered by Intel.
Intel undertook a similar marketing campaign in February with a series of tweets highlighting the "shortcomings" of Apple's M1 powered-Macs compared to Intel-powered computers. In November, Apple released its first Apple Silicon and is expected to fully transition its entire lineup away from Intel over the next couple of years.
This isn't the first time Long has featured in ad campaigns for Apple rivals. In 2017, the actor starred in a series of Huawei commercials promoting the company's Mate 9 smartphone.
Article Link: Former 'I'm a Mac' Actor Justin Long Throws Shade at M1 Apple Silicon in New Intel Ad Campaign
I would also be very surprised if Apple do not have a claim against Justin Long, as usually when you head up a brand ad, you sign up to not doing anything to harm the brand.
Again they like to bend the stats.
If anything the stench of desperation will drive more away from Intel.
The problem for Intel, is that many of the PC computer producers may take the same line as Apple for the future, by designing their own chips and outsourcing production of the chip because Intel patently cannot keep up with technical abilities offered by TSMC.
How many years now has Intel promised 7nm, now its suggesting 2023....by then TSMC will be at 3nm and even suggests 1nm as a possibility.
Intel is technologically looking like its in trouble.
Other computer manufacturers will not just be able to wait until Intel produces usable 7nm chips, and seeing how well Apple. did on its first TSMC iteration of Apple designed chips, many others may want to follow suit.
I don't see anything misleading about this ad, nor any attack of the M1 in it. They are simply indicating the MacBook isn't a touch device and it does't fold. There is nothing misleading about this.
Do you like the concept or not is the only thing you need to reason on. Would I buy another Windows based device at this point? Nope. The last $1200 system I bought from Lenovo was so badly flawed even my wife nit picked it (she never does this). It folded into a "tablet" and all that other stuff, but it failed to do basic tasks without some major complications.
But again, nothing in this ad attacks the M1 .... or Apple for that matter.
Do you like the concept or not is the only thing you need to reason on. Would I buy another Windows based device at this point? Nope. The last $1200 system I bought from Lenovo was so badly flawed even my wife nit picked it (she never does this). It folded into a "tablet" and all that other stuff, but it failed to do basic tasks without some major complications.
But again, nothing in this ad attacks the M1 .... or Apple for that matter.
The M1 is new, fresh, and for Apple first attempt designed for their entry level laptops, and Mac mini simply amazing. Meanwhile PC's have been using the same tech minus for reduction in NM size chips for 15 plus years. Lets see them completely change everything in a short period, and see if they are more successful.... I doubt they could.
Hmm... Apple could have put better graphic cards in their own machines, but they didn't, always opting for low end crap or integrated only. Even the GTX 1050 is a POS for gaming - that's low a bar. There's no reason why Apple couldn't have used discrete GPUs instead of integrated GPUs, as a higher end model for 13" and Airs.
It's entirely Apple's fault for the state of gaming on the Mac, they've never really encouraged it. Apple had the option of using better GPUs, but they didn't.
I just don’t understand the concept of “oh you want a Mac? Here’s SEVERAL different PC’s that individually have highlights...but there’s no one model that does it all”. I buy ONE computer.
No, they’re literally saying Windows computers come in all different shapes and sizes to meet your needs. For some people that’s a 2-in-1. Macs laptops are... just a laptop. I’m sure that’s ok for some people.
I think some people are commenting without having bothered to watch the adverts. They are not trying to promote Intel. They are promoting the PC in general versus the Mac. The tagline at the end is “Go PC” not Go Intel.
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Games are for kids and adults who can't grow up. Apple has always been and always will be for graphics, editing, and professional uses. Not Childs play.
Apple is a customer who chose a different supplie (itself) for some products and continues to use Intel for others. It isn’t competing with Intel. It doesn’t sell chips to other oems. When you choose to go to a different restaurant you aren’t “trying to undermine one of the markets” of the restaurant you ate at last week.
Apple clearly doesn't (or didn't) care about the gaming market. If people buy a Mac expecting to be able to game, perhaps they should have done some more research before buying a product. But again, Apple didn't care about gaming.
Intel has the problem right now that they have two strong, but different opponents. Whatever they do to beat Ryzen may very well hurt them when they try to compete with M1, and the other way round. The fact that Apple goes away from Intel is slightly painful, but not too bad. What could be total damage would be Microsoft going all in on an ARM based OS, and PC manufacturers building the hardware without Intel.
Careful, you’re gonna get ripped a new one. Somehow the spec shoppers always turn out to be gamers, while declaring that their gaming is the end all and be all of computer performance.
Games are for kids and adults who can't grow up. Apple has always been and always will be for graphics, editing, and professional uses. Not Childs play.
I absolutely hope so. Why do you think Big Sur has larger UI elements now? Apple will probably introduce a Mac with touchscreen in the future.