Former 'I'm a Mac' Actor Justin Long Throws Shade at M1 Apple Silicon in New Intel Ad Campaign

JCCL said:
No one who is even a little serious about gaming does. That’s true.
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Yeah, and it's intels friggen fault. Their integrated GPU was such potato. What does Apple sell the most of? Low end Intel Airs/Pros without dedicated GPUs. Mac game developers were trying to get blood from a stone when it came to performance.

So, the current state of Mac gaming is mostly Intels fault IMO. Sure, Apple not continuing with OpenGL, or adopting Vulkan hasn't helped things.. but the bottleneck until the M1 has been the piss poor Intel GPU.

I pray Apple gets their head out of the butts and adds proper Vulkan support to macOS.. that combined with the reasonably decent M1 GPU - remember, the Air/Mac mini has basically a GTX 1050 - which is plenty for medium gaming @ 1080p, might turn things around on the gaming front.
 
MacBookSteve said:
Can anyone really say this advertisement is wrong?

Because it's not. It's 100% accurate. Regardless of the actor.

Anyone that's using Mac knows this is accurate.

You don't need 56 accessories to use a 2 in 1 laptop.

Fact.
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Wrong in the data presented? No (other than saying my M1 Mac only supports 1 monitor, that is false)

Lacking context of the terrible experience using an intel machine? Yes.

Neglecting to show that most people who have 2 in 1 laptops don't care about the tablet part very often. How many hours do you use a tablet each day? I have a reader (iPad) that I use for surfing and reading. Do you lug around a 3lb tablet to do that?

My iPad has 1 accessory (outside of a charger) and that is the all-in-one keyboard/stand/case. I don't plug it into a monitor or any external device. It is a reader and light content creator device. How many accessories do you have for your phone?

People can choose whatever machine they like at home, that is the good news. The bad news is most people are ordered to use a Windows machine in the office, and others have no clue what it looks like to use both. Talk to people who have used both and you quickly find where the majority of people prefer to land.
 
leman said:
Big thumbs down to MR for this headline and even bigger thumbs down to everyone that is dissing Justin. The guy is an actor who gets paid for work like this, trying to make him a scapegoat in this situation is absolutely immoral and entirely hypocritical
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leman said:
Big thumbs down to MR for this headline and even bigger thumbs down to everyone that is dissing Justin. The guy is an actor who gets paid for work like this, trying to make him a scapegoat in this situation is absolutely immoral and entirely hypocritical.
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Agreed. It’s not like he’s pitching reverse mortgages.
 
Jme Saunders said:
Ads like this made way more sense in the 90's where Intel did mean PC. In 2021? It makes zero sense, because if Intel are making a big push for going for a PC instead of a Mac, you would probably also want to get an AMD processor. All Intel aren't even really pushing this based on their merits of CPU performance. It's a bit desperate to be honest.
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Funniest part.. any gaming laptop worth it's salt isn't good because "Intel".. it's good because "nVidia".
 
good commercial. they summed Apple nicely I thought. And hit them hard on a weak pt.

They made the 2 in 1 seem slick . Not sure the 2 in 1 is as slick in reality tho. But overall good commercial.

Of course has anyone gained pts by ripping Apple? Not sure that has ever been very successful.
 
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Definitely feels a bit desperate on intel’s part. And it doesn’t really help them. Those that are going to buy a mac will likely buy it because it is a Mac. My mom didn’t care that her new Air had an M1 in it, she cared that it was a Mac.
Now with Microsoft moving in the direction of ARM that would be a wise place to spend advertising dollars.
 
laptech said:
Actors and actresses cannot be too fusy with regards to who they work with because it's paid work for them. If Intel are paying him good money to do the advert then all good for him.
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Yah, good for Justin to have gotten a job which probably pays really well. That intel need to compare Appel to well features which have nothing to do with their chip is just funny. Really shows that they can't compete with a "lifestyle" company
 
alchemistmuffin said:
LOL........ 🤣

meanwhile Intel is getting spanked by both Apple, and AMD in terms of performance.

give it up Intel, your days are done. Just sell your chip business to Apple.

also, there’s a reason Apple never made a touch screen Mac and they will never will to protect Steve Job’s legacy:
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Yeah, keep pulling out that same 10 year old video, because in computing nothing changes over the course of 10 years.
 
xyz01 said:
The main compatibility issue is if you're a developer and depend on VMs. In that case, don't get an M1 - it doesn't support this, and never will. Apple is severing ties with the rest of the IT world, compatibility wise. There are gains, and there are losses.

Also, if you are a developer and want to be effective running x86 docker images etc... you're probably also better off not getting an M1.

If you are a general purpose user doing a little bit of everything, but not a lot of development for non-Apple-platforms then M1 is great. E.g. the MacBook Air with great performance, great battery life and no fans is something I'd love if I didn't need the VMs.
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Weird because my M1 does VMs just fine.

Arm ubuntu works like a champ - no sound is the only "bug" so far.
Arm Windows works great and lets me run x86 software within. Along with Games too.. which is weird AF, but they work. GTA 5 even..

What am I missing?

Edit: even docker is making progress: https://docs.docker.com/docker-for-mac/apple-m1/
 
cmaier said:
Some are and some aren’t. What’s your point? You don’t think it’d be weird if your favorite restaurant took out a commercial to say bad things about you?
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I don't get the restaurant comparison. Apple isn't Intel's friend. They are actively trying to undermine one of their markets.

Intel is advertising on behalf of its PC OEMs as much as for itself with these ads. I bet even AMD isn't unhappy to see them.
 
genovelle said:
It’s a bad move. Many have tried this and actually increased Apple’s sales which is comical. I makes their user want to actually compare. When they do that Apple wins.
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I don’t think so. Most people don’t look past the sticker price.
.
 
MacBookSteve said:
Can anyone really say this advertisement is wrong?

Because it's not. It's 100% accurate. Regardless of the actor.

Anyone that's using Mac knows this is accurate.

You don't need 56 accessories to use a 2 in 1 laptop.

Fact.
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It’s totally accurate. I love working on a Mac. I wish I was still working on a Mac. I have my first Windows computer in 15 years after returning an M1 Mac for all the reasons described in these videos. They are not wrong.
 
MacBookSteve said:
Can anyone really say this advertisement is wrong?

Because it's not. It's 100% accurate. Regardless of the actor.

Anyone that's using Mac knows this is accurate.

You don't need 56 accessories to use a 2 in 1 laptop.

Fact.
Click to expand...
Yes, it is wrong. You don't need "56 accessories" to use a Mac or an iPad, either. If you WANT a 2-in-1, then sure, that's a ding for Apple, because they don't make one. That's a matter of preference (and I, for one, absolutely do not want one — I want a device that's optimized either to be a tablet or a laptop, not some weird hybrid monstrosity; but again, that's preference, and I'm sure many people love the 2-in-1 approach).

The ad about M1 Macs only supporting one monitor issomewhat misleading. While the M1 laptops do support only one (so far), the Mac mini does support two, and we have to remember this is the first generation of these chips and also these are the lower end products (well, the 13" Pro is in kind of a weird place, but it has been for a while). There's no reason to think these will always be limited to a single monitor, even on the entry level chips — as if it's some insurmountable limitation of Apple's approach rather than just a compromise they made for this initial iteration — but even if it is, how many people buying MacBook Airs use more than one external monitor, and how many Mac mini users are using more than two? Not the vast majority of them, I guarantee. Multiple monitors is more of a pro thing, so we'll have to wait and see what they offer on the higher end machines once they are announced. Either way, since this is literally the only even quasi substantive or relevant critique they could muster of the M1 Macs, I'd say Apple doesn't have too much to worry about here...

What makes these ads truly pathetic is none of them seem to have anything to do with *performance* (maybe sort of the gamer one, but that's more about the ecosystem and other factors — some of them choices by Apple, sure, but not as much *performance*-related choices as choices of what they do and don't support, plus what companies choose to develop for which platforms, etc.). The advantages the M1 chip is offering over the Intel chips even in this first generation are huge (again, performance, but also with regards to power efficiency, heat, etc.). But this ad campaign isn't dealing with those, because Intel would lose (and lose badly) on those comparisons, so instead they are focusing on Mac/PC differences that have nothing to do with what kind of chip is inside.
 
PR departments are gonna PR.

I've got a SurfaceBook I really like, which Apple refuses to follow with their own incarnation because I'm sure they fear it will prey on on the Apple ploy of separate Mac and upper-end iPad sales.

Intel machines give people choices based on market diversity and experimentation. Let's see with the turfing of Ive and the return to listening to Customers if Apple can actually produce an innovative and quality product I'll buy because I see the innovation and quality.
 
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