No the ad talks about fan noise, heat etc. The lack of these are all features of the M1 chip.
The character in the ad is a metaphor, but intel failed to see that.
Intel took Justin Long who was symbolic for the "cool" and "hip" mac and just made him Justin. The first lines of the ad are "I am justin" so he does not suddenly represent the brand, but himself.
Is Justin Long himself the "mac guy?" No, he was the mac himself. The ad is weak and I do not think it is very impactful. Matter of fact, the like to dislike ratio and comments section on that video are symbolic for how much it failed.