Smart move, but the damage is likely already done. The Fold added no value as is (not better than anything we have today, much worse actually), I don't know why anyone would buy it knowing that it will likely break. Apple is smart to wait this out until the tech matures and is ready for consumers (on some level, likely not phones). Samsung got desperate and it backfired, time to go back to the drawing board.
I don't think Samsung is desperate. As a company, they're doing just fine. They probably thought they could really stick it to Apple with this product, but like you said, that backfired. I for one would have been curious about it if it turned out to be a good product. I would consider it in future iterations if it gets perfected, but this is likely to become a disaster for this particular product with it being this close to the original release date and such a major issue.