This is a mistake for Google. They should instead be supporting Amazon. Instead, they're fragmenting the Android based marketplace and pissing off their partners. Further, it doesn't sound like their device will be any better or have any real product differentiation from the Fire TV, unless they artificially create such differentiation by withholding services on Amazon's device.
Let me get this straight Google , the company that makes Android, is going to fragment Android by releasing a television interface. Meanwhile Amazon, whos fire OS IS a fragmented version of Android, should get support from Google?