I used to get harassed by my co-workers whenever I whipped out my first-generation Mac on my desk in Germany. People saw the GUI and commented on how toy-like it looked. But when they saw how I could turn boring mush into beautiful spreadsheets and bar charts using FileMaker, they were impressed. This particular iMac looks more toy-like than my beige box of the 80s. It seems more like an iPad on a stick. Yes, I know, it's faster than many PCs, but I can't bring myself to like it.
iPad on a stick. Yes. They denied it, but so many manufacturers have gone the 'mobile on the desktop' direction. I remember attending an Intel conference where they were pushing that 'MODT' angle really hard. It pretty much flattened the market as using faster more capable processors would be barred from that dogma. Heat was the one question people asked, and the answer was 'dialing down expectations, and unspoken 'capability'.
Apple seems, more than others, to be all in favor of dumping most of their users into a small box, and ignoring their needs. For Apple, it makes manufacturing easier, same board, different sprinkles. For users, it's get what you think you need, and pay for it, in many potential ways. Cash, heat, not able to upgrade, etc...
If the market accepts this 'iPad on a stick', like they accepted the whole iMac agenda, it will radically change the computer market, and decimate the 'pro market'. Already, if you want to play 'pro', you have to pony up some huge cash with Apple. It's probably not going to get any better, sadly...