I think that Apple has become way too numbers & data driven (this is a good thing but not on its own) with not enough of ‘the vision thing’.
It strikes me on seeing Job’s old keynotes how much of a vision he had for Apple and its products and was able to weave a story around them.
And how proud he was to launch new products. With Jobs you didn’t see many times when he kept older models hanging around for years (meaning 3-4) which is increasingly common under Cook.
Apple needs to get that sense of a narrative back.
Also more prosiacally, Apple are in trouble as they’re taking their iPhone lineup to super premium/affordable luxury levels for their mature markets whilst expecting to grow in markets such as India and China.
The iPhone is a mature product and this is another “S” cycle which has been boring us since 2011. The only thing different this time is a “miss” that Apple had to forecasted earnings in China.
Much ado about nothing. All this depression in the stock price does is make a lot of people more wealthy 12 to 18 months from now when Apple releases a great new premium flagship product.
We have seen this script repeat itself for almost a decade, these knee-jerk threads are as predictable as Apple’s stock-price-bounce strategy.