Below is the email I sent yesterday.
Dear Tim & Angela,
Here is mine.
Dear Tim and Angela,
On behalf of people in the Apple community, I apologize for all of the people who feel so entitled and slighted that they didn't get their watch when they wanted to get it and are being so negative.
I also apologize that some of those people don't seem to understand that a delivery date range of 4/24-5/8 does not mean that they will get it on the 4/24. It means that they could get it...wait for it..as late as 5/8.
As a suggestion, perhaps for the next launch you can put a date range of say: 5/8 - 4/24. This way the simple-minded people who latch onto the first date they see, would think their watch is showing up on 5/8. The only downside to this, is that you would also have to include the year, otherwise some people may think it means 5/8/16 - 4/24/17.
OP, if you ordered a pizza and they said 15-20 minutes for delivery, would you send them an angry email if they took 18 minutes?
Can you be upset that you did not get yours on launch day? Yes of course. I am upset I didn't get mine and my wife got hers.
The bottom line is the delivery window is 4/24-5/8 and I got my shipment confirmation this morning for a Monday delivery so three days into the 2 week window. I am upset , but they delivered on their promise.
Companies always miss delivery dates but God forbid Apple actually keeps their window and people still get bent out of shape and send emails And call Apple.
The only flaw in the process for me is to have a few boutique stores selling the watch and selling the exact one that has been delayed for thousands of customers who pre ordered.
Apple stock is surging so I don't think Apple is too upset. They just sold 3 million devices that nobody has even tried or touched before. Gotta respect that and they will be a Billion dollar company soon.
This thread is starting to remind me of all the people posting on social media about how last Thursdays Grey's Anatomy was the "worst day of my life".
More like this....
I'm online ordering a pizza, both pepperoni and cheese are on the menu. I like cheese but I really like pepperoni. The eta on cheese is 15-20 minutes, but the pepperoni is 30-40 minute wait. Now I'm really hungry so given that I like both I order the cheese, duh! it says only 15-20 minutes. Now at the same time my friend places his order for the pepperoni. Imagine my surprise when his pizza shows up first and I'm still waiting for mine....
Below is the email I sent yesterday.
Dear Tim & Angela,
"The watch will arrive whenever at this point, the enthusiasm has gone. This is a shared feeling amongst all of us that woke up early April 10 to order our watches within the first 5 minutes of the site going live. Unfortunately we will not share the enthusiasm with those that receive there watches today April 24. Even those folks that received shipping estimates of 4-6 weeks and some for June will get there watches before those like myself that received shipping estimates of 4/24-5/8. It is a sad day for me because I always receive my wonderful Apple products on launch day, have not missed one since the iphone 3GS. What has myself and thousands of others so upset about this launch is not the delivery windows and not even so much as not receiving our watches today, it is the lack of transparency with your loyal customers. The mass vague email sent to us (see below) that we are working on your order is a sad attempt at customer service to your loyal customers.
I think the letter to your loyal customers should have read something like this. A bit more personal to us depending on the model watch ordered.
Dear Martin , We are terribly sorry but we will not be able to fulfill your apple watch order and therefor it will not be delivered on April 24th. We have been under constraints with manufacturing the stainless steel model with the black sport band. We will do our best to get you your watch ASAP, but at the very least no later then May 8th. Again we are terribly sorry. Thank you for being a loyal Apple customer. Sincerely, Apple Store. Something like this, instead of telling me what I already know and to go watch videos.
Being transparent, and honest with customers goes a long way. Had I and many would have received an email like this, we most likely would have felt, Apple is sorry we know they are working hard to get our orders out as quickly as they can, I will happily wait 2 (in my case) more weeks or even a month or more for most customers.
Thank you for taking the time to read this. I cant wait to receive my 42mm Stainless Steel watch with the black sport band. Though there was a hiccup in this product launch of a new device and category for Apple, I will always be a loyal customer. Please just be more transparent with us.
Dear Martin,
Your Apple Watch will be delivered between April 24th and May 8th. When your order ships, we'll send you an email with a specific delivery date and tracking information.
To help you get started and learn about the amazing things you can do with Apple Watch, please see our Guided Tour videos.
Apple Watch requires iPhone 5, iPhone 5c, iPhone 5s, iPhone 6, or iPhone 6 Plus with iOS 8.2 or later. Please take a moment to check that your iPhone is up to date.
Thank you for choosing Apple.
Sincerely,
Apple Store
Yes, it's a fair comparison. In both instances, you're promised a range for delivery and in both instances, they follow through on their promise.
Your sense of entitlement is astounding.
Thank you for your comment and following the point of the thread.
Only if it were fact that some ordered a pizza after me and got theirs delivered first.
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Thank you for your comment.
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If you read the email in stead of just posting your comment, maybe you would not be confused. The annoyance comes from the folks that received their watches that got a 4-6 week window or a delivers in June before those that got a 4/24-5/8 window, and the email that they are working on our orders.
What's so offensive about an email saying they are working on your order? Serious question.
Read the email and hundreds of threads in this forum and you'll learn why, and no one said it is offensive, it's annoying.
I think you mean Trillion..
Haha. As a proud and happy Apple Stockholder I did indeed mean Billions.
I have just sent this to Tim. I think Angela is part of the problem frankly so I don't think I will send it to her. I've never before felt this let down by Apple and it's worrying me for their future..
Dear Tim,
Thank you for taking the time to read this. I currently have a MacBook 1.3GHz and two Apple watches on order. One watch for me, a Steel black link or SBL (as it shall henceforth be known as if anything needs an acronym, it's that watch) and a sport with blue band for my son. The sport was supposed to be delivered last night but wasn't, I won't bore you with the details of that painful experience..
I'm not really bothered about the time it's going to take my SBL to arrive, or the lack of information from Apple about why that exact combination is taking so long. (though that is a little disappointing)
What really worries me and has caused me to write my first email to a CEO over in twenty years of being a "consumer" in my own right, is that Apple seem to be changing the way they do business with their customers.. Your retail stores are no longer the centre of everything.. With the launch of the watch and the new MacBook (which you can't even see in UK retail stores) you are pretty much removing the stores from the equation of product fulfilment of your newest products. In the UK we are unable to get things delivered to the stores for pickup anymore. Indeed, the only options I had for all three of my recent purchases were either delivery to my home address or to local pickup points.. Those being a newsagent I have never been into, small post offices or a local petrol station. I don't really want the best part of £3,000 worth of product pushed into in a locker in a petrol station carpark or handed to a newsagent to "store" for me in a tiny back room amongst all the other stock they have..
Where is the Magic in this? Where are the blue shirted smiley faces of your retail staff clapping the first owners who walk in to pick up their pre-ordered watch, who can share and help in the delight we feel as we first put on and switch on that gleaming hunk of steel and sapphire or unwrap that piece of amazing design and glorious miniaturisation that is the new macbook..
No, these days you are making me either sit at home all day feeling miserable and apprehensive about having to rely on the UK's most unreliable of industries or stand in a line in a post office behind people collecting their welfare/benefits, collecting my "lifestyle" products and trying to get out of the store as quickly as possible without anyone seeing me.. I'm not collecting 5 kilo's of heroin, yet in this scenario I'd probably rather be caught carrying that out of the shop by the people in it!
This is a slippery slope, Tim, please realise that and get off it as quickly as possible. I love the magic and theatre of an Apple Store. The helpfulness of your staff and feeling you get knowing that everyone around you at that point feels the way you do and is as excited as you are.. With these purchases that's just gone.. I am probably going to cancel my other two orders until I can either buy them in store or online with in-store pick up. I really want both but after my recent experience with how Apple ships product, I am not sure I will get them in one piece..
Please, bring back the magic! Thanks in advance,
Kind regards,
This made me laugh and cringe at the same time. An Apple Store described as a place of magic and theatre, and the hardship of being around people who are less worthy than you. Did you by any chance have a chat show on the BBC, and are now working for a local radio station?
They're already worth over 750 billion dollars..
http://www.wired.com/2015/02/todays-top-tech-2-11-15/