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Agreed, the post office bit is disgusting and elitist.

Really, so you would feel comfortable opening your apple watch or macbook to check the contents in front of people who can barely afford to feed themselves? That was the point I was trying to make, I wouldn't want to rub their face in the stuff I can afford to spend my disposable income on when they don't have any...
 
I think this is really honest, fair and well written. Expect a polite, generic, meaningless response if any. One thing is certain, there will never be any detail on what's going on here. We all accepted our orders with date RANGES for delivery. The assumption of fairness is probably naive on all our parts.

Sent this just now:

Hello Tim,

First of all, let me say that I have a terrific amount of respect for you. I have used Apple products since I was a child, I had the first iPod, first iPhone, first iPad; I’ve been there excitedly watching the brand grow through all of it. And when the Apple Watch was announced, I was onboard immediately. Unfortunately, though, I am writing you to make you aware of a negative experience that I had with your company.
I pre-ordered as soon as the pre-orders went up, which is extremely rare for me; in fact this is the first product I’ve pre-ordered in almost a decade. Having done so (and I received a delivery date within the first available window), I expected to receive my watch at launch. Now, I understand supply is limited and I’m not so much upset that I didn’t receive my watch at launch; but rather that I have yet to receive any information as to when I’ll be charged or when my watch will ship, despite contacting your online chat support and going to my local Apple Store. I understand you are all doing your best to fulfill orders as quickly as possible, but myself and I’m sure many others, will need to make arrangements to make sure someone is available at home (or wherever their delivery is to go) to receive their package.
The bottom line is, this is by far the biggest purchase I’ve made this year (and probably among the biggest I will make) and when spending this kind of money (I ordered the 42mm Milanese, with Apple Care, a sport band, and a spare charger, as well as a 38mm Space Grey Sport for my girlfriend), I really do expect a better experience. And I point this out to you, not solely because I am upset, but rather because this is such a strange occurrence coming from Apple. In the past, I’ve had nothing but glowing experiences with Apple’s support staff and in fact I’d be hard pressed to find a company who does customer service better. I’m not sure exactly what you guys as a company could do to make this situation right, but that’s kind of the point here: I’m not Apple, you guys are supposed to be the best, supposed to go above and beyond my expectations, and I just did not have that experience with this purchase.

Thank you very much to whomever reads this. I’m sure you’re all very busy sorting out this product launch. On a lighter note, as a shareholder, I am very pleased to see that this launch seems to have been well received.

Best of luck!
 
Below is the email I sent yesterday.

Dear Tim & Angela,

"The watch will arrive whenever at this point, the enthusiasm has gone”. This is a shared feeling amongst all of us that woke up early April 10 to order our watches within the first 5 minutes of the site going live. Unfortunately we will not share the enthusiasm with those that receive there watches today April 24. Even those folks that received shipping estimates of 4-6 weeks and some for June will get there watches before those like myself that received shipping estimates of 4/24-5/8. It is a sad day for me because I always receive my wonderful Apple products on launch day, have not missed one since the iphone 3GS. What has myself and thousands of others so upset about this launch is not the delivery windows and not even so much as not receiving our watches today, it is the lack of transparency with your loyal customers. The mass vague email sent to us (see below) that we are working on your order is a sad attempt at customer service to your loyal customers.

I think the letter to your loyal customers should have read something like this. A bit more personal to us depending on the model watch ordered.

Dear Martin , We are terribly sorry but we will not be able to fulfill your apple watch order and therefor it will not be delivered on April 24th. We have been under constraints with manufacturing the stainless steel model with the black sport band. We will do our best to get you your watch ASAP, but at the very least no later then May 8th. Again we are terribly sorry. Thank you for being a loyal Apple customer. Sincerely, Apple Store. Something like this, instead of telling me what I already know and to go watch videos.

Being transparent, and honest with customers goes a long way. Had I and many would have received an email like this, we most likely would have felt, Apple is sorry we know they are working hard to get our orders out as quickly as they can, I will happily wait 2 (in my case) more weeks or even a month or more for most customers.

Thank you for taking the time to read this. I can’t wait to receive my 42mm Stainless Steel watch with the black sport band. Though there was a hiccup in this product launch of a new device and category for Apple, I will always be a loyal customer. Please just be more transparent with us.


Dear Martin,

Your Apple Watch will be delivered between April 24th and May 8th. When your order ships, we'll send you an email with a specific delivery date and tracking information.

To help you get started and learn about the amazing things you can do with Apple Watch, please see our Guided Tour videos.

Apple Watch requires iPhone 5, iPhone 5c, iPhone 5s, iPhone 6, or iPhone 6 Plus with iOS 8.2 or later. Please take a moment to check that your iPhone is up to date.

Thank you for choosing Apple.

Sincerely,

Apple Store

Apple were transparent & honest from the day you ordered with a delivery window of 4/24-5/8! There's another 10 days before you have the right to become upset with them for missing delivery windows & poor customer service.
 
What's so offensive about an email saying they are working on your order? Serious question.

The issue is that the email did not give any clarification as to why it was being sent, but after compring notes online it was clearly sent only to those people that would not be served on launch day. If that was indeed how they selected the recipients, they could have been less opaque in their meaning. Its not offensive, that is a drammatic way of putting it, but it definitely wasn't an example of great customer communication.
 
i won't lie i was hoping for a first day like the rest that did get there watch but now i've lost that momentum when it gets here it gets here i've impatentely waited 2 long months for the iPhone 6 plus from being back ordered what is 2 weeks honestly.
 
Apple were transparent & honest from the day you ordered with a delivery window of 4/24-5/8! There's another 10 days before you have the right to become upset with them for missing delivery windows & poor customer service.

If you read the email before you comment you would realize that I am not upset with my delivery window. Thank you for your thought provoking comment though.
 
I’m personally horrified at what happened. My Sport 42mm in Pink is still processing even though my order was placed at 3:02 (on my device it was 3:01). I thought that this will be another “religious” experience of mine when I stay up late and I get my Apple toy first in line. But Apple suddenly changed its policy and attitude toward its consumers. I’m embarrassed in front of those who walked into the store the following day and now they are playing with the same item that I ordered a night before them.

This message is also warring to everyone who would want to order a new product from the Apple in the future and assume that it would work on “first come - first served” bases.

I will never again trust Apple that it will be fair and professional process. After this experience, I’m giving up on my enthusiasm to anything new that Apple has to offer.
One thing is to admit that you have run out of colours and materials, but something else is to reorder the queue and screw up the delivery priority. What is even worst, there is no one at Apple to come out and apologize and to acknowledge the mistake. In my mind, someone should be responsible for this mess up.

Well, girls and boys this is my last time to feel like a fool.
 
Dear Tim and Angela,

You and the entire Apple team have done an excellent job with the Apple Watch launch! It must not be easy to get an entirely new product in millions of people's hands at launch, but you seem to be pulling it off. Sure others may experience slight delays as with any other popular product, but I'm sure it's worth the wait.

Danny

Perfection.
 
I'm just very confused over all the frustration. Apple didn't owe anyone a watch by April 24. They clearly said April 24-May 8 from the very beginning.

Disclaimer: Before someone says "you must have gotten yours already" or something like that, I'm expecting a May 13-May 27 delivery despite ordering at 12:01. I want this watch just a much as anyone else but you have to accept that it's a very popular product and there will be delays.

You sound very much like a person that I try to chat online with Apple store about this issue. They used almost the same language as you do. Very strange.
 
OP, if you ordered a pizza and they said 15-20 minutes for delivery, would you send them an angry email if they took 18 minutes?

That's apples and oranges. Pizza is made fresh to order, likely 10-15 minutes away from where you are. You can't expect Apple to manufacture, ship, all these watches to us and ALL of us and get them on the dates proposed. I understand your frustration but please be reasonable.
 
I really do expect a better experience.

What was so bad about the experience?

1. YOU decided to pre-order rather than wait until they available in a store which means...wait for it...that it will be mailed to you.

2. You placed an order and received a confirmation with a window of when it will show up.

3. When it is ready to ship, you will receive an email with a tracking number so you can know when it is showing up.

If you are unable to accept deliveries at home from Apple or Amazon or any other companies, then you could have just waited and picked it up in the store.
 
You sound very much like a person that I try to chat online with Apple store about this issue. They used almost the same language as you do. Very strange.

What is strange about a straight forward and rationale explanation of what a 4/24 - 5/8 delivery window means?
 
Dear Tim and Angela,
You right royally went and f**@ed up that launch didn't you?
I would have expected a little more business nous from you both. Like, don't order the Sport SG as we won't be able to deliver them till f*&# knows when, instead we would love to take your money by advising you to order the *:apple: WATCH that is sitting in China waiting to be delivered to you now*.
Instead, you have gone a pissed off 22 :apple: fanboys with nothing better to do than whinge about what is ulitmately a completely worthless product which undermines all the the hard work and direction put in to your company by its founders.
Love always,
1 of 22 :apple: fanboys.
 
actually

WOW. How did the OP get promised delivery on the 24th and ONLY the 24th when no one else did?

actually, my initial order on the apple store iphone app after ordering said "delivers Ap 24", but then within about a day changed to the Apr 24-May 8 that we all have had.

Still, having ordered at 00:04:09, and not yet having the watch is a bummer.
 
Here is my email and the response I got from Tim a few hours later

Hello Mr. Cook

With the excitement of the Apple Watch and it being your "Most personal device yet" I'm not seeing it that way, let me explain.

Something has changed with Apple. What happened to the old launches? The lines, the comradery with the people and staff of the Apple Store. The staff was more excited about hanging over a new product then I was receiving it.

Now with the Watch we wait for some man or women in a brown uniform to knock on our doors and hand us "Apples most personal device yet" I'd rather get my Watch from a friendly employee in a blue shirt Mr. Cook.

I bought a 2015 MacBook Pro a few weeks ago. I love it! I bought it at an Apple Store, why? Because of the staff and the experience. I could have went to Best Buy etc... But I didn't. Their smile was bigger then mine just seeing me enjoying my purchase.

I feel the love between Apple and its customers is long gone with the Watch. Order online and wait for a brown truck to deliver my watch. I miss the old Apple.

This experience to me is no different than ordering a product from Amazon and waiting... I certainly hope this isn't the patch Apple is choosing to launch new products.

After all isn't this Apple first "new" product in many years? I just think a traditional Apple launch would have fit for "most personal device" you know, to make it more personal...

Matt

And here is the response I got from Tim shortly after:

Matt,

We have no intention of exclusively selling on line for future launches. Due to the vast number of configurations, we knew we could overall serve more customers with an online approach, especially given it was our first time with estimating customer preference across such a large number of possibilities.

All of us love launch days in our stores and look forward to the next one.

Tim
 
I sent Tim a Tweet yesterday, does that count?

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Really, so you would feel comfortable opening your apple watch or macbook to check the contents in front of people who can barely afford to feed themselves? That was the point I was trying to make, I wouldn't want to rub their face in the stuff I can afford to spend my disposable income on when they don't have any...

Do you actually live in an area where the Post Office is like that? If so I feel ever so terribly sorry for you. My nearest Post Office is not like that at all. People there are usually sending letters and parcels, and maybe buy a stamp with some ugly face on it. It is also very convenient as one can park in the Waitrose Car Park next door (their coffee and scones are just the ticket).
 
@dannyyankou
You are still interested in this topic for no reason? Why can you be happy playing with your watch?

Is there any business in the world with such a bad inventory system?
Wow, we are talking about the most idealized company in the world.

Is there any reputable company that would accept an order for something that they do not have in stock and promise that the delivery will start at the same time as for items that they made plenty?

Oh no, not me ever again. In the future I will refuse to be bother by any false excitement. Maybe, I will just walk into the store casually one bright day and get what I want.
 
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