I like true colour, not true yellow tone 😆😂
A lot of people tend to be overexposed to poorly calibrated displays these days. I'm not claiming you are like this, but when I have friends and family over to watch movies on our ISF-calibrated LG OLED G1 TV a lot of the are commenting on why the colours are so warm and yellowish.
Thing is that most displays come with oversaturated colours out-of-the-box. It's easier to have a display stand out more in the store, and work in poor lighting conditions when overexposing colours and pushing brightness levels. But this is far from being "accurate".
As a result, most people are exposed to poorly calibrated screens most of the day walking around outside, in stores, shopping malls, on their monitor at work etc. This is what they get used to seeing. When getting exposed to a display accurate colour delta and white point, especially for SDR they will find it warm and yellowish when this is not really the case from a reference point of you. You are used overexposed to overly bright displays with cool colour temperatures that you will register a display with proper brightness levels and colour temperatures as being warm and yellow.
There is a reason that pretty much every professional colour calibration of most TVs is using one of the warmest presets as the baseline for calibration as they are almost always tracking way closer to a proper colour delta compared to normal presets. Take my LG OLED G1 for instance, no matter what source you use for a quick way to calibrate your display you'll see that rtings, hdtvtest etc. All of them recommend the use of warm50, the warmest you can put the monitor as that's the easiest way for most people that don't have equipment for colour calibration, and for people that won't pay the price for having a proper ISF calibration of their display to have the colour delta and white point tracking closer to the industry reference without going into more detailed calibration.
Most newer TVs come with "Filmmaker Mode" which, if you allow will enable itself when playing back modern content which contains filmmaker mode metadata to kick your TV into Filmmaker Mode automatically when playing back content containing this metadata. The reference for filmmaker mode is using some of the warmest presets of TVs of pretty much any TV expect Samsung TVs as Samsung is Samsung and decided to not follow the industry agreed-upon reference for Filmmaker Mode and instead made their own overly bright and exposed version of it. Filmmaker mode was an attempt for the industry to battle this default stance of overly bright default settings with overly cool colour temperatures allowing the TV to simply "fix itself" into a much more accurate colour mode when playing back content containing this metadata. Sadly the whole point of this goes down the drain when companies like Samsung decide to not follow what everyone agreed upon and start fiddling with making their filmmaker mode not follow the settings that was the whole point of the mode, to begin with.
Long story short. Most people will find display with proper calibration to be warm and yellowish. Especially when it comes to white text etc. This is not a result of the text itself actually being incorrect and not being "white", but people are getting used to overly exposed displays making their reference point to what white should really look like to be overly white and cold so when they see white on something that is close to perfectly calibrated they feel like it's a yellowish-white instead.
People should be allowed to run their displays however they feel like. I have friends who prefer overly exposed colours, motion smoothing and whatnot and there is nothing wrong with that. But it's interesting to see the physiological aspects behind all of this where most people would consider a properly calibrated display running 100 cd/m2 in a pitch-black room as both too warm, yellowish and too dim. Even though you from a reference standpoint when following the standard set by the industry for SDR content, this is would be as accurate as it gets.
I use Night Mode/Night Shift after 08:00 AM / 20:00 to improve my sleep quality, making all colour accuracy and white point accuracy go down the drain as I drastically reduce the blue light output. I do this even on my Apple TV so even though I'm striving for making my displays as colour accurate as possible I do sacrifice all accuracy for less blue light exposure every evening regardless.